Nathan evens floop one hit wounded then

I feel like this one was pretty obvious from the get go to be honest. The song did well because of the viral video and tik tok. Don't think anyone was that fussed about the person behind the track, similar to Man's Not Hot a few years back.

 

Kinda glad that this is looking more set to be a chart battle between Ed and Olivia rather than a run away first week. I am loving Bad Habits, though it doesn't sound like most of his other material so I can understand why the fanbase might not be as fussed about this release.

Edited June 26, 20214 yr by GTH

Nathan evens floop one hit wounded then

He’s hardly gonna do anything on the first day of release with no support, if it is gonna be a hit it will take time and it’s only his 2nd ever single.

Ed also underperforming massively in the US, #16 on Spotify, we can thank Tyler for that though :D

 

incredible how Tyler the Creator is doing, hope it lasts all week at least

Hopefully Ed can overtake Olivia in tomorrow’s update

I was expecting 750k+ for Ed so I'm genuinely very surprised he's only #02 with that amount of streams!

Ed also underperforming massively in the US, #16 on Spotify, we can thank Tyler for that though :D

 

incredible how Tyler the Creator is doing, hope it lasts all week at least

The buzz seems to be good but I feel like the album isn't as commercially friendly or hook-laden as Flower Boy or IGOR so I think it's gonna drop off fast unfortunately.

I’m assuming Tyler, the creator will get 3 of his album tracks in the top 20 this week? I had never heard of him till last week, just listened to a few of the album tracks and they are truly awful in my opinion, not my thing at all 😂

Ooh interesting to see Chase Atlantic at #186, TikTok I'm guessing?

 

They used to be pop-punk, but are more pop-r&b these days (and are incredibly annoying on social media :lol:)

guess the Becky Hill & Guetta song must be well-placed in all Apple playlists cos it's up to #8 in there

Surprised Ed hasn’t spotted the rock trend and came back with that type of track! He’s played it safe!

Surprised Ed hasn’t spotted the rock trend and came back with that type of track! He’s played it safe!

I mean, to be fair, this rock trend has been going on for about a month :kink: Bad Habits will have been planned for longer than that!

:coffee:

Sheeran saw After Hours sold well last year, that was what was in his mind

‘Only’ :lol:

 

Buzzjack is one of the few places where that is deemed a failure

 

Dude, that's literally a failure though lol. Of course it's not a failure if you compare to a random popstar but for his own standards, that's WAY below expectations and that's not on Buzzjack, are you kidding me?

 

Ed Sheeran's previous era was one of the most successful eras of all time. His current single is immediately in a high position in pretty much every single big Spotify playlist. He is being promoted hardcore on TikTok. He gave over 200 interviews on his first day. That was supposed to be the easiest #1 of all time.

 

Instead, he debuted at #7 WW with less streams than Lorde's first day. And #2 on the UK, which is his home market and somewhere where he always had the easiest ride ever. Lol. That's like Adele debuting at #2 on the album charts or Taylor Swift failing to top the US album charts. It's obvious WAY BELOW what the industry was expecting of him (even though that was easy to predict considering the lack of engagement on any of his announcement posts on social media), no reason to pretend otherwise. It's a very commercial, made for radio song though and it'll be obviously shoved everyone's throat because Sheeran's marketing budget is probably humongous so of course it can still have a decent run but its first day was clearly bad. Pretending as if Sheeran, his team or the industry aren't scared shitless of these mediocre results on the first day (for his standards) isn't very honest lol.

Edited June 26, 20214 yr by André

I think we need to distinguish the difference between failure and underperformance. Ed's numbers are big, but I expect him and his label hoped for and probably expected a bit more. They pushed the song back two weeks because Olivia's numbers were so big, but she's still blocking him.

After all this doom and gloom, must add that G4U goes ACR in a few weeks so BH has a slight chance then. That is, if it stabilises around 400k on Spotify.

I mean it just shows how huge Ed Sheeran had been in his previous eras that this kind of debut can be (justifiably) seen as a failure lol ~

 

I wasn't reading too much into 'Afterglow' being a bit of a lesser hit by his standards because it was more of a throwaway track than a proper single (and yes I know it still got playlist support yada yada hence it not being a complete flop but there is still a clear difference in the level of marketing etc. and it was a less trend-chasing / commercial song than his singles usually are) but it's definitely hard to deny at this point that Ed's career / sheer name power does seem to be in decline, with the level of promotion this song got it should have done a lot better than this out of the gate. But that's only natural when he's been going for a decade now to be fair, no one can stay in their imperial phase forever. If he just drops from complete chart domination to merely having hits that would still be considered huge by the standards of most other artists then he's still not exactly doing too badly for himself.

 

Curious to see how this song will hold up in the long run and how the rest of the era goes (I think he still has it in him to be big enough to grab 3 top 10 hits in the week of his album release, maybe not 3 top 5 hits now though) - I was in the car with Heart FM on today so naturally have now heard the song (twice in fact :lol:) and it definitely sounds like the kind of thing that could easily be a fairly big hit. I certainly get that vibe more than I ever did with 'I Don't Care' anyway which to this day still baffles me with how big it managed to be, it felt like name power was really all it had going for it and there are so many other examples of name power alone not being a big enough force to make songs huge these days but that was somehow an exception.

I think we need to distinguish the difference between failure and underperformance. Ed's numbers are big, but I expect him and his label hoped for and probably expected a bit more. They pushed the song back two weeks because Olivia's numbers were so big, but she's still blocking him.

 

The song was pushed back? Had no clue.

 

As for his underperformance, it's not really a surprise to me because, as I said, the social media engagement for his comeback announcement were shockingly low. Clearly he doesn't really have a faithful fanbase or anything like that. I am a bit surprised at the UK results though solely because I though in the UK market that'd be an exception and he'd actually have a base. Still, the UK results were much better than anywhere else. "Shape of You" was an instant #1 in the entire Europe and this comeback is basically registering in European Spotify for now.

Edited June 26, 20214 yr by André

The song was pushed back? Had no clue.

 

I think he mentioned during his Big Weekend performance that the song was 'meant to be out but wasn't ready yet'. It being pushed back because of Olivia's sales numbers is pure speculation as far as I'm aware (unless Joe has insider information confirming that), up to you how cynical you wish to be if you want to believe that or not xx

I think he mentioned during his Big Weekend performance that the song was 'meant to be out but wasn't ready yet'. It being pushed back because of Olivia's sales numbers is pure speculation as far as I'm aware (unless Joe has insider information confirming that), up to you how cynical you wish to be if you want to believe that or not xx

 

I see. It's a theory but a fairly believable one considering few artists care as much about charts and breaking records as Ed Sheeran. I think him and Taylor Swift are the most chart-obsessed acts in the Western world.