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Tension ● 16th album discussion

Liam.k.
in Kylie and Dannii Minogue

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Padam Padam would have been huge in UK and Europe. She got streams in USA but no chart positions in Europe outside UK and Ireland. Shame

 

Anyhow I am sure BMG will learn for KM17

 

Kylies 11.99 itunes album is the most expensive in the chart.

 

It's ridiculous at this point and I know it's not down to her but it's kinda making Kylie look money hungry.

 

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It's ridiculous at this point and I know it's not down to her but it's kinda making Kylie look money hungry.

 

Both Kylie and BMG want to make money from this project. As we already know, people don’t buy albums anymore and streaming doesn’t generate huge profit for an artist like Kylie. So it’s not surprising they want to make money from the little sales they will get.

 

It’s a business at the end of the day. Why should she discount her work on week 2 to get 56 more sales.

It's ridiculous at this point and I know it's not down to her but it's kinda making Kylie look money hungry.

 

It would’ve been a good strategy to reduce if it was really struggling but I’m not all that convinced an iTunes reduction leads to a big uplift in sales anymore.

 

I bought the Disco versions due to the chart battle but haven’t downloaded Tension yet due to the price, hopefully we’ll get a price cut in week 4 or 5 to give it a little boost.

It's ridiculous at this point and I know it's not down to her but it's kinda making Kylie look money hungry.

I don't think it's making her look money hungry AT ALL. Anyone knows a corporation is there to make money and the fact that its still 11.99 shows that her corporation (the label, BMG) believes there still is strong demand. Just like a Taylor swift concert ticket would sell for much more than a Dido concert in 2023.

Looks like lyrics for Tension have been changed to Love Me Right There for US Radio.

 

:blink:

 

Seriously?! Some of the song themes coming out of the US and they change touch to love :rofl:

Hopefully Kylie can hold onto 6 this week

 

And it just shows how low sales are when so little sales are between number 6 album kylie and number 33 album mae. Just shows what a dire state the physical market is in.

 

Just Carol Honey ❤️

Looks like lyrics for Tension have been changed to Love Me Right There for US Radio.

Oh my dear God lol

All that effort and promo in USA for PP to miss the Billboard top 100 and album to sell 24k then probably disappear.

 

I know it was all based on selling Las Vegas etc and tickets etc but hopefully next album she just concentrates on UK, Europe, Australia and maybe a little South America/Mexico promo.

 

That said, the American Idol Padam moment did start the whole era off and obviously has contributed to its streaming success.

 

Leaving LV out of the equation, its been a lot of effort to sell 24k of albums at say $20 each = $480k only generated before all her costs

 

I'm in the minority but I don't think the US promo was a waste of time and effort.

 

Any artist in the world knows that's where the money is. Not just because of how much money you can make within the US market, but also the label "US hit" which enables a song or artist to become huge elsewhere. Also, Kylie wasn't in the US just for the radio rounds. She was there prepping for the residency, shooting videos and the lyrics videos (perhaps even for a 3rd single - who knows; she shot Wow and In my arms on the same week in LA).... and she just took a few hours off her schedule for these interviews.

 

The ones she appeared in-person were mostly in the LA area so wouldn't have been too much of a drive...others were zoom/skype.

 

And not like she got the big ones like Z100.3 or anything, right? Most radio stations seemed very average and pedestrian.

 

So, all in all - I strongly feel time well spent as it helped penetrate "Brand Kylie" a bit more, than just focus on Tension.

Loving this album! 3-4 dud songs , but the rest is class!

Her streaming apart from Padam Padam is not great. Most of the songs in week 2 on Spotify are doing anything from 27-60k per day worldwide

 

The article below, PP must have 140 million + of those streams alone on all platforms..... Take that away and won;t be much difference.

 

 

 

Tension’s global streams as of Sunday (October 1), says BMG, stood at approximately 170 million.

 

At the same point post-release, Kylie Minogue’s previous album, Disco – released less than three years ago – had amassed just 25 million global streams.

 

“We’re at nearly seven times the number of global streams we had then, “ says BMG President Repertoire & Marketing UK Alistair Norbury. “Our key focus for Kylie [with Tension] has been on building her streaming audience”.

 

 

Going hand-in-hand with this strategy has been a concerted drive to build Kylie’s international presence. BMG says that the No.1 market for Tension is expected not to be the UK or the artist’s native Australia, but the US.

 

Indeed, on Monday (October 2), adding to its UK and Australia chart performance, Tension officially landed at No.21 on the Billboard 200 in the US – the artist’s highest placing on that chart in over a decade.

 

Thanks largely to the pre-album success of Padam Padam, tracks from Tension in the US have already racked up more than 45 million streams (across audio and video services), according to Luminate data.

 

That’s more than half the size of the lifetime streaming figure (83.7m) attracted by DISCO in the US to date, following its release in November 2020.

 

Padam Padam itself has already secured over 35 million streams in the US to date, per Luminate data.

 

A significant amount of credit for Kylie’s global streaming success with Tension, then, can be attributed to Padam Padam, but Alistair Norbury also credits Minogue’s “unstinting engagement with our teams around the world”.

 

“This campaign shows that it’s wrong to assume, as many do, that established artists don’t stream,” he adds.

 

“It can be a long haul. It requires the kind of commitment Kylie has demonstrated and a label with a long-term perspective like BMG. But we are proving that it is possible even for artists who first came of age long before streaming to build a viable streaming business.”

 

A significant amount of credit for Kylie’s global streaming success with Tension, then, can be attributed to Padam Padam, but Alistair Norbury also credits Minogue’s “unstinting engagement with our teams around the world”.

 

“This campaign shows that it’s wrong to assume, as many do, that established artists don’t stream,” he adds.

 

“It can be a long haul. It requires the kind of commitment Kylie has demonstrated and a label with a long-term perspective like BMG. But we are proving that it is possible even for artists who first came of age long before streaming to build a viable streaming business.”

 

 

 

Interesting article which is basically saying that PP is an exception without saying it... But agree, that the focus should be increasing the streaming for all her catalogue. I repeat my earlier point - she needs to do a big international tour to spark the interest to other tracks as well. She would sell out most of the dates just thanks to hype PP has created.

Edited by Sour Candy

Playlisting helps with new (and Christmas) songs, sure, but it doesn't make her catalogue successful as a whole. That would need virality on Tiktok and people actively searching her music.

 

Edited by Sour Candy

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