May 20May 20 Yes!!!!!Happy to hear that!!! ☺️ ☺️ Just one day (June 15) after his concert in London (June 14)! Difficult logistics!
June 1Jun 1 So, no performances at the FIFA Club World Cup for Rob due to Soccer Aid and BRITPOP Tour...But still hoping on a new song for this event...
June 14Jun 14 Author Laura Pausini@LauraPausiniDESIRE The new official anthem I have the pleasure to sing with the one and only Robbie Williams will be part of the opening ceremony of the opening match.@robbiewilliams @fifaworldcup Edited June 14Jun 14 by Sydney11
June 14Jun 14 Author June 14, 2025Robbie confirmed as the official FIFA Music AmbassadorRobbie Williams has been confirmed as the Official FIFA Music Ambassador. This global role for FIFA marks a powerful new union between music and football on the world stage.In his first engagement, announced during a video call with FIFA President Gianni Infantino, the global singer-songwriter confirmed that he has written and recorded a new Official FIFA anthem, entitled ‘Desire’.The official track – which was written alongside long-time collaborators Karl Brazil and Owen Parker, with Erik Jan Grob – will debut in full ahead of the FIFA Club World Cup’s opening match, before being used in all FIFA tournaments going forward, including the FIFA World Cup 26™ and beyond.For the first time ever, the new anthem will be played before each FIFA tournament game, as the two teams walk onto the pitch to line up, at all FIFA matches worldwide. Fusing emotional charge with stadium-ready power, the track captures the intensity, pride and unity that defines football at its highest level. As FIFA’s Official Ambassador for Music, Robbie Williams has invited the famed Italian artist, Laura Pausini, to feature on the new song."Our Official FIFA Ambassador for Music, Robbie Williams, has created what is a fantastic, incredible, emotional and brilliant Official FIFA anthem, and to feature Laura Pausini is wonderful," said FIFA President Gianni Infantino. "Involving two incredible musicians, this great song 'Desire' is the world’s football song and having it as part of the opening ceremony of the opening match will set exactly the right tone at the beginning of the first-ever FIFA Club World Cup. This is going to be truly epic."One of the most decorated and successful music artists in the world, his appointment signals a new era in FIFA’s cultural evolution - harnessing the global influence of music to deepen fan connection and elevate the raw emotion of the game. One of the most decorated music artists in the world, known across the globe for his spectacular showmanship and incredible catalogue of anthemic tracks, Robbie Williams brings a unique creative lens to football’s biggest moments.Discussing his new role, Robbie Williams said: “Music and football bring people together like nothing else - each with their own universal language of connection, spirit and community. When those worlds come together, there’s nothing like it - and I’m beyond honoured to be FIFA’s Ambassador for Music. Football and music have both been part of my life for as long as I can remember, so this means a lot to me on a personal level.“I’ve grown up watching the walk-outs, the anthems, the drama - so writing and recording the official FIFA anthem is a real privilege. I wanted to create something that captures all of it - the passion, the nerves, the pride and the majesty of that feeling just before kick-off. Football and music have always meant the world to me and bringing them together on this kind of stage gives me goosebumps.“I know I’ll get to perform this song at some of my favourite tournaments in the coming years, which fills me with excitement. It’s a real honour that Laura Pausini accepted my invitation to feature on the song – she’s an incredible artist with the perfect voice.”Robbie confirmed as the official FIFA Music Ambassador – Robbie Williams Edited June 14Jun 14 by Sydney11
June 15Jun 15 Has someone an idea what happened to the song/video and when we will/can see it. I thought it would have been shown last night.
Yesterday at 12:251 day 18 hours ago, Better Man said:So the song is actually being played during the FIFA matches already?
Yesterday at 14:461 day Yes, since the very first match.And video play during half time of all matches.
Yesterday at 15:261 day Author 35 minutes ago, Better Man said:Yes, since the very first match.And video play during half time of all matches.It's amazing we have heard very little of it online . I would like to hear the whole thing before making a judgement , It's Only Us' is a hard act to follow ! .
Yesterday at 16:251 day I don't understand then that there is not the entire videoclip online. A missed chance as it does not seem that many know about it. Sometimes Robbie does so much it is a fleeting moment. Maybe less and that strategic followed up would be better? But what do I know
