Does anyone know why the album and songs were doing so well in their first 3 weeks, and then they began to fall down a cliff (even without Christmas songs)?

Edited Tuesday at 18:222 days by DanielCarey

I’d imagine it’s just typical decline, it had a strange start terms of it grew over its first week or two as people discovered and then naturally declined, just looks so much worse due to Xmas, similar to the fate of Ophelia dropping so dramatically on ACR due to Christmas songs so many above. I’d imagine she’ll probably have at least one or two back in the top 40 come jan

The album was streaming almost entirely off word of mouth, which naturally died down somewhat. It's still doing really well so it's not even slightly a problem, especially given how massive the tour has turned out to be off the back of it.