OK time to have topic on their merch. Let's make sure we talk about the merch that has been released since 2019 at least.

Back in 2020 they signed a huge deal with Bravado/Universal that was meant to capitalise on their new found interest following the 2019 tour. Since then, they made massive deals and have released unforgivable amounts of merch on their official store/amazon store.

However, they have also made deals with high-quality and prestigious brands and institutions that have brough their image and reputation to new hights of awareness, not seen since like 1999!

This is a list of merch released by the Spice Girls LTD company, Bravado in partnership with other brands. I am not going to keep tabs on their historical partnerships, nor on their 'official store merch' cos otherwise I would loose it, it's too much! Just brand partnerships that have been announced/released since 2019 and which are official.

I will create a section below for 'other partnerships' such as their t-shirts, coinmaster and Pumpkin Spice adverts as these are not just expansive but also just licensing they have done of their brand, not technically brand collaborations.

2019 - Present day - MAIN PARTNERSHIPS

The official merch partnerships include:

Walkers' Crisps (2019)

To mark the return of the band with the 2019 Spice World Stadium Tour, the band partered again with the iconic crisps brand, as they had done back in 1997. This time, the deal was massive and they were in packets of a variery of crisps (from normal, to Cheese & Onion and even launched the Oven Baked series) and across 3 adverts shown on TV and online.

Status: Discontinued

Info: https://lbbonline.com/work/34395

Mr Men's Little Miss Spice Girls book series (2019)

To mark the groups' 2019 Stadium tour return, they partenered with the iconic Mr Men annimated book series to release a 4-short story series of book, one per member (no Victoria): Little Miss Baby, Little Miss Ginger, Little Miss Sporty, Little Miss Scary.

Status: Available on the Mr Men's website

Info: https://mrmen.com/collections/spice-girls

Stance Socks - Limited edition socks (2023)

High quality brand of socks, with a variety of designs available.

Status: Discontinued, but available in some websites still

Info: https://eu.stance.com/collections/collaborations?shpxid=a5bb20eb-ae35-458f-a904-8989da923d34

LEGO - BRICK HEADZ - Spice Girls Tribute (2024)

A one-off partnership that saw the group being celebrated in the iconic LEGO toys. Each member had their own but you could only buy it as a unit.

Current status: Sold out / Discontinued

Info: https://www.lego.com/en-gb/product/spice-girls-tribute-40548

Red Roses x Spice Girls Clothing, acessories & others (2025)

A wide-range collection, celebrating the England Women's Rugby Team for the Rugby World Cup. The collection includes a fan jersey, a bomber jacket, track jackets, hoodies, T-shirts, accessories and a limited-edition co-branded rugby ball.

Current status: available on the England Rugby website and the Spice Girls online shop

Info: https://www.englandrugby.com/follow/news-and-media/red-roses-show-girl-power-spice-girls-collaboration

Admiral Sports - Limited-Edition ‘Spiceworld’ Football Shirt (2025)

A one-off football shirt to celebrate the summer's sports and festival season.

Current status: Sold out everywhere.
Info: https://admiralsports.com/blogs/journal/admiral-and-spice-girls-launch-limited-edition-spiceworld-football-shirt

Royal Mail x Spice Girls - Collectors' editions (2024)

Large and prestigious collectors' editions of stamps, presentation sheets/packages, and more. Released to celebrate the 30 years of Spice Girls and as part of the Royal Mail prestigious Music Icons editions, following the footsteps of music legends.

Current status: available on the Royal Mail website
Info: https://shop.royalmail.com/special-stamp-issues/spice-girls

Royal Mint Coins (2026)

Prestigious wide-range of limited edition coins, as part of the Royal Mint's Music Legends series, to celebrate the groups' 30th anniversary and legacy. You can get standard coins of the group and individual members, the Brilliant Uncirculated Colour Coin, Silver-editions and Gold editions.

Status: Exclusively available from The Royal Mint website

Info: https://www.royalmint.com/shop/limited-editions/music-legends/spice-girls/

FUNKO - Pop! Rocks series - Wannabe (2026)

After years of fan and general demand, teh group finally partered with FUNKO to release the first set of FUNKO vinyl figures of each member, with the iconic Wannabe looks, to celebrate their debut single's 30th anniversary.

Status: widely available
Info: https://store.thespicegirls.com/collections/funko

UNO Canvas - Spice Girls Card Game (2026)

Re-designed with band's iconic looks and style, the iconic UNO Game has been released to celebrate the 30th anniversary of the band. Featuring bold graphics inspired by Scary, Sporty, Baby, Ginger and Posh, this collectible deck brings Girl Power, friendship and iconic '90s style to classic UNO gameplay.

Status: Available, but limited (sold out on the group's website!)

Info: https://store.thespicegirls.com/products/uno-canvas-spice-girls-card-game

OTHER PARTNERSHIPS

Spotify (2021)

To mark the release of Spice25 and celebrate the band's 25th anniversary, a special partnership between the band and Spotify was announced, which included adverts, billboards (including the iconic New York Times Square) and also the band being featured on Spotify's biggest Playlists, bringing their music catalogue to a higher awareness and visibility on the platform and multiply their streams. Events such as listening parties and even a Spice Bus party were thrown in London around the announcement time.

Info:

Spotify: https://newsroom.spotify.com/2021-07-08/the-spice-girls-continue-to-find-fans-25-years-after-their-hit-wannabe/

Marketing team: https://nikosantoniou.com/spice-girls-25

Peloton - Spice Girls Classes & Workout series

Members of Peloton enjoyed Spice-themed workout classes which included playlists of the band's iconic songs.

Info: https://www.onepeloton.com/classes/cycling/30-min-spice-girls-ride-leanne-hainsby-1626197100

Coinmaster adverts (2021)

Ahead of the 2021's release of Spice25, the 25th anniversary of their debut album, the Spice Girls brand partenered with the digital game Coinmaster, a quite random move but at the time it was seen as a move to reach a younger, more gaymer-focused audience. It was also said that they were 'putting their name outthere again' post-pandemic, to prepare the launch of a new tour, but that never came to be.

Sadly this was the last time the band did anything together as a group.

Adverts:

Dunkin's Pumpkin Spice Latte advert (2026)

Ahead of the announcement of The Single's Collection, Emma and Geri did a couple of adverts and appereances to promote Dunkin's Pumpkin Spice Latte, an Autumn/Winter season drink. It included commedian Rachel Dratch as a secret member, and the brand even paid for Emma's appereance at the MTV VMA Awards presenting Artist of the Year award to Madonna.

Adverts:

Pinterest x Spice Girls - Say You'll Be Scare - Halloween themed ad

Seemingly a paid promotion for a Pinterest campaign, focused on Spice Girls-themes Halloween party?! lol... it's random as hell but what the hell, sure...

Status: A Spice-Girls themed page is available on Pinterest
Info: https://uk.pinterest.com/spicegirls/spice-girls-halloween-say-youll-be-scare

HMV x Spice Girls - Group Huddle T-shirt

First time since the 90s that HMV is retailing an official Spice Girls t-shirt!

Status: Available in HMV stores and online

Info: https://hmv.com/store/clothing/clothing/spice-girls-huddle-black-tee-4918c2e

Have I forgotten anything? Please let me know in the comments.

Edited October 31Oct 31 by Mr.X

Over the years I bought:

• The Lego Set

• Stamps: the Presentation Pack

• The Baby and Scary Say You'll Be There Crewneck Jumpers

• The original black Spiceworld hoodie (seemingly the last great quality merch item they released lol)

• 2019 tour tshirt (the one with tour dates on the back)

• The standard Spice Girls Coin

And nothing else 😅

What about you?

I got the black Spiceworld hoodie and a Sporty T-shirt from the tour and that is it. Not interested in any of the rest of it.

My husband bought me the Little Miss books which I gave to my friends daughter as she loved them.

11 hours ago, Spiceboy said:

I got the black Spiceworld hoodie and a Sporty T-shirt from the tour and that is it. Not interested in any of the rest of it.

My husband bought me the Little Miss books which I gave to my friends daughter as she loved them.

Oh I forgot about those Little Miss books! I got those too back then but have no idea where they are now lol

Off the top of my head, since 2018 (not including music formats - CDs/Vinyl/Cassettes/Yoto Card) I've got:

Tour VIP merch (water bottle, postcards, badge, lanyard)

Tour T-shirt (4 girls, tour photoshoot)

Tour Badges (6 badges)

Spiceworld album logo T-shirt

Spiceworld album logo Mug

"Nostalgia Litho" from 2019 (a picture from the Stop photoshoot)

Little Miss Spice Books

Little Miss Spice Christmas cards

Little Miss Spice Coaster

Lego Brickheadz

2023 Calendar

Rubik's Cube

Royal Mail - Large Poster "Fan Sheet Print"

Royal Mail - Pristige Stamp Book (Limited Edition Version)

Royal Mail - Collectors Sheet Stamps (includes a picture of them on the taxis at Olympics 2012)

Royal Mail - Collectors Sheet Miniature Sheet (includes a picture of them from the Stop photoshoot)

Royal Mail - First Day Cover Envelopes x3 (three different designs), stamped, with my address on

Royal Mail - First Day Cover Envelope

Royal Mail - Postcards set

I think that's everything! Admittedly it's quite a lot, but I've ignored almost everything clothes related apart from the two t-shirts I mentioned. I still haven't bothered with the coins.

On 24/04/2026 at 05:54, -Jay- said:

Off the top of my head, since 2018 (not including music formats - CDs/Vinyl/Cassettes/Yoto Card) I've got:

Tour VIP merch (water bottle, postcards, badge, lanyard)

Tour T-shirt (4 girls, tour photoshoot)

Tour Badges (6 badges)

Spiceworld album logo T-shirt

Spiceworld album logo Mug

"Nostalgia Litho" from 2019 (a picture from the Stop photoshoot)

Little Miss Spice Books

Little Miss Spice Christmas cards

Little Miss Spice Coaster

Lego Brickheadz

2023 Calendar

Rubik's Cube

Royal Mail - Large Poster "Fan Sheet Print"

Royal Mail - Pristige Stamp Book (Limited Edition Version)

Royal Mail - Collectors Sheet Stamps (includes a picture of them on the taxis at Olympics 2012)

Royal Mail - Collectors Sheet Miniature Sheet (includes a picture of them from the Stop photoshoot)

Royal Mail - First Day Cover Envelopes x3 (three different designs), stamped, with my address on

Royal Mail - First Day Cover Envelope

Royal Mail - Postcards set

I think that's everything! Admittedly it's quite a lot, but I've ignored almost everything clothes related apart from the two t-shirts I mentioned. I still haven't bothered with the coins.

Oh yes the Stop picture Litho, I got that one too lol

Thats a lot of merch, @-Jay-

I would say the coin is cute but probably not worth the €30 lol

Funko Pops designs are out there (saw them on Spice Circle). They are in the Wannabe clothes/style.

I would say that they are fun. I might get Emma and Mel B, probably Vicky as well. It's waaaay better than the lego's specially the Victoria ones.

Edited May 8May 8 by Mr.X

10 hours ago, Mr.X said:

Funko Pops designs are out there (saw them on Spice Circle). They are in the Wannabe clothes/style.

I would say that they are fun. I might get Emma and Mel B, probably Vicky as well. It's waaaay better than the lego's specially the Victoria ones.

Ahhh I need to see the designs!

Also why would you buy 3 and not all? 🤣

1 hour ago, Lukuzz said:

Ahhh I need to see the designs!

Also why would you buy 3 and not all? 🤣

I dont want to spend a shit tone of money on their merch, although I would probably end up buying the full set eventually lol

2 hours ago, Lukuzz said:

Ahhh I need to see the designs!

Also why would you buy 3 and not all? 🤣

I think they all look great!

I’ll need those! Victoria’s pose is cute!

I'm not really a fan of the Funko Pops, don't get the big deal about them but the Victoria one with the pose is really cute!

Funko pops do look cute but I can never justify the price of what they essentially are , and I only ever buy them if they are going cheap on a sale 🤣

3 hours ago, 777666jason said:

Funko pops do look cute but I can never justify the price of what they essentially are , and I only ever buy them if they are going cheap on a sale 🤣

Thats probably what I will do, wait for a sale lol

Would love to have them in the iconic Buffalo platform shoes but they weren't wearing them in Wannabe so...

They look okay to me, a bit joyless?

Yeh they don’t look amazing, look ok but ill still end up buying at some point 🤣

They should be in their brits performance outfits really I think

34 minutes ago, Lukuzz said:

Yeh they don’t look amazing, look ok but ill still end up buying at some point 🤣

They should be in their brits performance outfits really I think

I think it is for 30 years of Wannabe, presume they want to make it a series. The Say you'll be there and Spice up your life ones would be amaaaazing. Plus imagine if they did the Viva Forever fairies.

I'm not even buying them and I'm still abuzz with all the ranges they could do lol.

The Victoria one is the best, that pose. 😍

Aww viva forever fairies would be so cute !

Sometimes female music artist funkos are given mouths (either closed-together lips, or smiles). The Britney and Mariah Funkos always do:

But more often than not, Funkos don't tend to have mouths. I wonder whether the Spice Girls funkos would have benefited from them, or are better without? It's definitely more "classic Funko" design of them to lack mouths.