For the last 20 years or so, Northern Ireland has built up a reputation for harrowing road safety adverts. But even by their quite shocking standards, their latest one is rather brutal -

 

 

So do you think that the latest advert is one step too far, or is it necessary to avoid future road tragedies?

Wow.

 

That shocked me a bit to be honest :o

 

I don't get it though, he skidded on the road and had an unavoidable accident? Didn't look drunk or like he was speeding or anything.

Didn't look like he was speeding or anything.

?!

:o I'm sorry but that is too far!

Mhm it's working now.

Edited June 25, 201411 yr by jsilv

It's shocking, but at the same, adverts like this NEED to rely on shock value as it's such an important message they're advertising. Road accidents can't be magically stopped, so the more scary the ad is, the more the message will stay and likely to have an effect. I don't think those images and statistics will be leaving the audience's heads any time soon, so as hard as it is to watch, it's definitely necessary. Whether it actually has an effect is another question of course.

A bit of shock factor is good for adverts like this I think. This advert is probably too shocking (I totally didn't expect the whole class to be killed, just one would've been sad enough) but the truth hurts and people gotta know the facts.

The frames showing a load of flattened kids are a bit much. Otherwise it's very effective.

I like the way it makes you feel like it's going to be for John Lewis.

 

Buzzjack of course cares little for road safety and is more interested in who is singing the cover version and whether it will propel them into the top 5 on itunes.

 

I like the way it makes you feel like it's going to be for John Lewis.

 

Buzzjack of course cares little for road safety and is more interested in who is singing the cover version and whether it will propel them into the top 5 on itunes.

!!

I like the way it makes you feel like it's going to be for John Lewis.

 

Buzzjack of course cares little for road safety and is more interested in who is singing the cover version and whether it will propel them into the top 5 on itunes.

:lol: It could crash into the top 40. I'll get my coat.

There was a one car crash in my village on Saturday, caused by some stupid ex beauty queen speeding through the village and then crashing into the bridge of the bypass which leads up to the A12. Things like this need to be shown

:lol: It could crash into the top 40. I'll get my coat.

 

:lol:

 

And honestly in the video it just looks like he's driving normally so I don't get it! They should have made it more obvious it was dangerous driving and not an accident.