yeah I'm starting to wish certain labels kept their releases held back, it's a shame to see so many songs flopping simply because of their release strategy (Blonde, Gorgon City, Carly Rae Jepsen, Duke Dumont and others could have all gone top 40). It's good to see some OA/OS successes though, it would be ridiculous to hold back a single by 1D/Calvin Harris/Justin Bieber in 2015.

It just wouldn't be fair to have some people going OA/OS and some not, either everyone has to or everyone doesn't (bar the few major international releases) as its just not fair. And I know which I'd prefer - the first option! It might not help artists like Foxes, but to be honest it would've just been a one week wonder in the top 40 held-back and that's it, so having a bit of longevity in the top 200 will probably give her just about as many sales as 'Body Talk' managed.

 

I've said this before but I don't see why every other country (bar Germany) is fine with having OA/OS for everything, and the UK isn't. Radios and label expectations still need to be given time to adjust to make OA/OS work as well as possible, surely 'Body On Me' with the longevity it is showing so far is on target to match or even outsell 'Poison' which should surely be considered a big success - but because it has a lower peak everyone is saying it has flopped. People need to accept that a long-running but lower peaking top 40 hit is now a success, and that top 75 hits are good enough for local artists. Elen Levon from Australia has had 5 solo singles which reached the top 75 but none of them touched the top 40 - yet she still kept on releasing further singles (although to lesser success). But it proves that labels there know that going top 75 is good enough to keep careers going - and UK labels need to adjust to this too.

It just wouldn't be fair to have some people going OA/OS and some not, either everyone has to or everyone doesn't (bar the few major international releases) as its just not fair. And I know which I'd prefer - the first option! It might not help artists like Foxes, but to be honest it would've just been a one week wonder in the top 40 held-back and that's it, so having a bit of longevity in the top 200 will probably give her just about as many sales as 'Body Talk' managed.

Foxes' new single isn't going to have longevity in the top 200 if radio aren't playing it though, and if it appears to be a massive flop in its first week it won't get supported, so a held back release would be better for her.

This has just been released so it could make an impression on the iTunes chart very soon. It features a list of big names in the UK grime scene.

 

Foxes' new single isn't going to have longevity in the top 200 if radio aren't playing it though, and if it appears to be a massive flop in its first week it won't get supported, so a held back release would be better for her.

 

Well this is where radio are at fault, rather than not holding it back. It's not that the strategy needs to change back to held-back releases, but that radio need to learn to support songs that don't automatically do well - and they won't learn this if we start abandoning OA/OS for some artists already. I think there's still a good chance Radio 1 will support Better Love, as they have done with Gabrielle Aplin's singles recently, and if they don't then it's more than likely because they wouldn't have supported it even if it was held-back due to the apparent underperformance of 'Body Talk'.

I just think if a song needs to rely on a manipulative release strategy to be a hit at all, then it's not really a hit. Just release everything OA/OS and let people decide what becomes a hit and what doesn't.

I just think if a song needs to rely on a manipulative release strategy to be a hit at all, then it's not really a hit. Just release everything OA/OS and let people decide what becomes a hit and what doesn't.

Would 'Intoxicated' have been a top 5 hit and spent 3 weeks top 10 if it was OA/OS? No, it probably would have flopped. I could go on really, especially in the dance genre holding back a bit is sometimes necessary for a song to take off.

I agree with Bré, it's got to be a level playing field - not that it matters much when single sales are dropping off a cliff and streaming will be so dominant as to render held back releases impotent by 2016.

I've said this before but I don't see why every other country (bar Germany) is fine with having OA/OS for everything, and the UK isn't. Radios and label expectations still need to be given time to adjust to make OA/OS work as well as possible, surely 'Body On Me' with the longevity it is showing so far is on target to match or even outsell 'Poison' which should surely be considered a big success - but because it has a lower peak everyone is saying it has flopped. People need to accept that a long-running but lower peaking top 40 hit is now a success, and that top 75 hits are good enough for local artists. Elen Levon from Australia has had 5 solo singles which reached the top 75 but none of them touched the top 40 - yet she still kept on releasing further singles (although to lesser success). But it proves that labels there know that going top 75 is good enough to keep careers going - and UK labels need to adjust to this too.

 

So long as Body On Me does continue to sell then yes - but we may well see records by that calibre of artist stiff altogether. Like I said earlier, Capital could've refused to playlist it after it fell down the chart in 2nd week and that COULD have been the end of it.

Well this is where radio are at fault, rather than not holding it back. It's not that the strategy needs to change back to held-back releases, but that radio need to learn to support songs that don't automatically do well - and they won't learn this if we start abandoning OA/OS for some artists already. I think there's still a good chance Radio 1 will support Better Love, as they have done with Gabrielle Aplin's singles recently, and if they don't then it's more than likely because they wouldn't have supported it even if it was held-back due to the apparent underperformance of 'Body Talk'.

 

Yes I agree it's the media at fault here - though it was the record companies of course who started the problem back in the 90s.

Would 'Intoxicated' have been a top 5 hit and spent 3 weeks top 10 if it was OA/OS? No, it probably would have flopped. I could go on really, especially in the dance genre holding back a bit is sometimes necessary for a song to take off.

 

It might not have been specifically a top 5 hit with 3 weeks in the top 10 but 'flop' isn't the only other option... :lol:

It might not have been specifically a top 5 hit with 3 weeks in the top 10 but 'flop' isn't the only other option... :lol:

 

But might holding back be the safer option? They have to balance losing sales by holding back a release versus losing sales from people who won't ever get to hear the track if they put it out too early.

But might holding back be the safer option? They have to balance losing sales by holding back a release versus losing sales from people who won't ever get to hear the track if they put it out too early.

 

Yes, it is the safer option, but that doesn't mean they should do it. UK music consumers are treated differently and unfairly compared to every other country because of this ridiculous manipulative system, it will be bad for some artists to get rid of it yes, but tough luck to them.

Now that he's got his first UK #1 it will be interesting to see if Justin Bieber's next single will go to #1 as well.

Yes, it is the safer option, but that doesn't mean they should do it. UK music consumers are treated differently and unfairly compared to every other country because of this ridiculous manipulative system, it will be bad for some artists to get rid of it yes, but tough luck to them.

http://www.sherv.net/cm/emoticons/hand-gestures/audience-clapping-smiley-emoticon.gif

 

g'won sigala ~ slay em all :dance: :w00t: :dance:

 

delighted with how well kygo is doing :heart: (even if he has polluted the brilliant 'id' with ella henderson's warbling :heehee:)

Sigala #1 :cheer:

Sigala #1 :cheer:

:yahoo: :cheer:

http://www.sherv.net/cm/emoticons/hand-gestures/audience-clapping-smiley-emoticon.gif

 

g'won sigala ~ slay em all :dance: :w00t: :dance:

 

delighted with how well kygo is doing :heart: (even if he has polluted the brilliant 'id' with ella henderson's warbling :heehee:)

> cheering an anti-held back release post yet supporting a held back release for #1 :kink:

 

I'm glad the song was held back though as it probably wouldn't be challenging for #1 otherwise. G'won Sigala! Bieber can have the #1 back the next week :P (I did predict it to have multiple weeks at #1 but What Do You Mean is just too big for that to happen)

I think Demi might have done better then number 7 had her single come out straight away, releasing it at end of August wasn't a very clever idea imo

Yes, it is the safer option, but that doesn't mean they should do it. UK music consumers are treated differently and unfairly compared to every other country because of this ridiculous manipulative system, it will be bad for some artists to get rid of it yes, but tough luck to them.

 

Why do you keep going on about fairness? It's a business. They'll do whatever makes them the most money.