It's a good video and looks great, though the concept is a little bit jumbled and not entirely complementary to the lyrics, which I feel tell a better story. Better than the Bad Blood video though.

 

Really hoping this can become a decent sized hit, however late it's been left to release.

I've never really understood this song, and I still don't now. I've never really felt like this song said anything and I'm increasingly irritated with just how repetitive it is. The video is surprisingly similar in that regard - it's pretty (like the song) but 4~ minutes of prettiness isn't enough with nothing else behind it.

Artwork: (from AllAccess)

 

http://i.imgur.com/qtuFxHD.png

The polaroid theme is really grating on me now :lol:

... but in this instance it's fitting as that's actually one of the lyrics.

i wish she had better handwriting

... but in this instance it's fitting as that's actually one of the lyrics.

 

Regardless it's boring and overused by now :drama:

I like it when an artist sticks to a particular theme through the whole era. It is annoying, but only because of how drawn out this era has been. At least Rihanna and Katy had re-releases/new music during their eras. :lol:

She didn't stick with the theme for Bad Blood's artwork, and I don't think Style actually has official artwork? (The cover being used on its Wiki page is fan-made). So there's a bit of inconsistency!

 

I think the OOTW artwork is my favourite of the era.

^Big Machine/Republic used it for her airplay plaques so I'm guessing it's official.

 

I do like it when there's a visual theme that ties an album campaign together, I just wish they'd stuck with the original artwork for the single.