In the world of Year 13 Snapchat stories Shape Of You is already proving the more popular, although I'd assume the likes of Heart and local radio stations will take to Castle On The Hill - where as Capital are bound to prefer Shape Of You.

Yeh COTH could do well on the AirPlay chart as radio 1&2 will play it!

I think we need to forget about the whole "only one can do well in a dual release" mentality when looking at these two songs. They are both looking at doing 250k+ this week and both will be in the top 10 for a hell of a long time I suspect, probably for months on end. I reckon the next three or four weeks we will see Ed claiming the two top spots unless something really big comes along.

 

Both songs will remain two of the biggest hits of 2017, they have both already shown to be sales and streaming giants, and radio seems happy supporting both at the same time. His power is just immense.

Yeah, I agree with the above. I think Ed is going to occupy the top 2 officially for at least 3 weeks. Castle on The Hill may not be going to #1 this week but it's still selling a lot and has the second highest 1 day streaming record now.

So, is this the modern day way of doing a double A-side?

I wonder if Ed will drip release any more songs up to the release of the album. WE could potentially be looking at an Ed no 1 for some time yet if he does.

Castle on the Hill sounds SO much like a Mumford & Sons second album song, starts and builds exactly the same way. And the intro to Shape of You reminds me a lot of Rockabye.

 

I like both, prefer COTH but can see why Shape of You is more popular as it definitely sounds more 2016/17. I reckon if they had been released in 2010-12 COTH would have been the bigger song.

I wish Ed had released one of his singles on Christmas week, then we wouldn't have had Rockabye which is the most awful Christmas number 1 atrocity since the birth of Jesus Christ...

Edited January 9, 20179 yr by Dark Horse

I wish Ed had released one of his singles on Christmas week, then we wouldn't have had Rockabye which is the most awful Christmas number 1 atrocity since the birth of Jesus Christ...

That is quite a statement you make given the "quality" of previous Christmas Number 1's, seems you prefer the likes of Mr Blobby, Renée and Renato and Bob The Builder.

 

I wonder if Ed will drip release any more songs up to the release of the album. WE could potentially be looking at an Ed no 1 for some time yet if he does.

 

I wouldn't want Ed releasing anymore singles just yet, top 2 is enough, otherwise he will be occupying the top 3/5 for a few more weeks, just makes the singles chart look so boring, week on week. The more singles he releases will just make the chart more staler, other acts won't even bother.

I have to be honest, if i was Ed and his team - i would release more in the next few weeks - he would make history occupying the whole top 5 if he did release another 3 songs for example! There's no stopping him.

So, is this the modern day way of doing a double A-side?

Yep, that's exactly what it is!

 

I have to be honest, if i was Ed and his team - i would release more in the next few weeks - he would make history occupying the whole top 5 if he did release another 3 songs for example! There's no stopping him.

I disagree - there's such a thing as over-exposure, I think the two singles thing is the perfect strategy.

That is quite a statement you make given the "quality" of previous Christmas Number 1's, seems you prefer the likes of Mr Blobby, Renée and Renato and Bob The Builder.

 

Oops i almost forgot about those... :blink:

Where I can see sales live?

That is quite a statement you make given the "quality" of previous Christmas Number 1's, seems you prefer the likes of Mr Blobby, Renée and Renato and Bob The Builder.

 

Not to mention most of them in recent years have been ultra cheap, nasty thrown together dreary cover versions.

Yep, that's exactly what it is!

I disagree - there's such a thing as over-exposure, I think the two singles thing is the perfect strategy.

I agree, too much of one artist and people get sick of them. Better to reign it in with just the two songs for a while.

Where I can see sales live?

 

Digital Sales Data provides an estimate of iTunes sales, and mdh combines these figures with Spotify streams to give an estimate of daily sales here. This is as close as you'll get to seeing up to date sales figures!

Yep, that's exactly what it is!

I disagree - there's such a thing as over-exposure, I think the two singles thing is the perfect strategy.

 

Yeah i agree with you there, definitely perfect strategy so far. To be honest, once the album is released the individual songs could be downloaded and streamed enough to make the singles chart anyway, and he could occupy many positions in the official top 10! :o

Yeah i agree with you there, definitely perfect strategy so far. To be honest, once the album is released the individual songs could be downloaded and streamed enough to make the singles chart anyway, and he could occupy many positions in the official top 10! :o

This is why I actually quite liked ADELE's strategy in regards to only having the singles being promoted at the time go on streaming services and then after things have calmed down a bit put the whole album up.

 

I imagine if 25 was available straight away to streaming she would have had quite a few top 40 entries for a while, which might have been overkill.

 

It also made it more rewarding to buy the album as you felt you were getting something extra than those who would have been listening to it for free via streaming.

 

No chance of Ed doing anything like that of course seeing as streaming has played a huge role in the overall success of X globally. Can't imagine he would restrict access to his music in any form.

This is why I actually quite liked ADELE's strategy in regards to only having the singles being promoted at the time go on streaming services and then after things have calmed down a bit put the whole album up.

 

I imagine if 25 was available straight away to streaming she would have had quite a few top 40 entries for a while, which might have been overkill.

 

It also made it more rewarding to buy the album as you felt you were getting something extra than those who would have been listening to it for free via streaming.

 

No chance of Ed doing anything like that of course seeing as streaming has played a huge role in the overall success of X globally. Can't imagine he would restrict access to his music in any form.

 

Yeah but he Taylor swift bestie now was he when x was first release