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A similar game to what happened in the Lounge, but how would you guys ideally have had DL1 work??

 

For example:

 

Debut: Be the One

Single #2: Hotter Than Hell

Single #3: New Rules

**Single 4 released with album**

Single #4: Blow your Mind

Single #5: Last Dance

 

What do ya'll think??

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IF, she could get immediate radio support, the way she got for everything from Hotter Than Hell onwards (Not so much LIYL), I'd go;

 

1 Hotter Than Hell

2 Be The One (This is a really good album seller IMO, so would be a good lead-in)

Album release

3 New Rules

4 Last Dance

5 IDGAF

6 Blow Your Mind

1 Hotter Than Hell

2 Be The One

Album release

3 New Rules

4 Blow Your Mind (Mwah)

5 IDGAF (I don't really love this but it seems to be really liked by the GP so it could work)

For the most part, her team has gotten it... almost right?

 

1. Be The One

2. Hotter Than Hell (with album pre-order)

*album release*

3. Blow Your Mind (Mwah) (also US debut)

*probably a 4-5 month gap bc features*

4. New Rules

5. Last Dance

 

The album had a nice pacing with all her features coming out during the beginning of the year, and I didn't see the need to re-release BTO as it would have gotten a more organic and gradual climb.

I'd say everything went pretty well really, although I'd have released the album while Be the One was impacting and had New Rules after that - skipping LIYL entirely!
Also, some promo. A Graham Norton performance of Be The One with them releasing it around then would have had the album open to big numbers I expect.
IF, she could get immediate radio support, the way she got for everything from Hotter Than Hell onwards (Not so much LIYL), I'd go;

 

1 Hotter than Hell

2 Be The One (This is a really good album seller IMO, so would be a good lead-in)

Album release

3 New Rules

4 Last Dance

5 IDGAF

6 Blow Your Mind

 

This without IDGAF

 

1 Hotter than Hell

2 Be the One

~

3 New Rules

4 Last Dance

5 Blow Your Mind (Mwah)

 

Be the One seems like an album seller, and then New Rules to follow = £££

1. Hotter Than Hell

2. Be The One

 

Album is released

 

3. New Rules

4. Blow Your Mind (Mwah)

5. IDGAF

 

  • 2 years later...

Open with Hotter Than Hell- peaks about where it did

Be The One- peaks top 10

Last Dance- also peaks top 10 but less longevity than BTO

Blow Your Mind- off the back of the last few smashes does better than originally and maybe reaches top 20?

ALBUM RELEASE

New Rules- the huge SMASH it was

IDGAF- again, an absolute smash

 

 

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