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I think the real positive part is that Drum suddenly surpassed Summer of '99 again - which probably means that people who heard Today on the NMF playlist did go to The Lost Tapes.

 

 

Does it also mean people are not enjoying the album though since they are not getting to summer of 99?!?

 

Great for Today to get 4th placing, damn impressive for an independent release!

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Does it also mean people are not enjoying the album though since they are not getting to summer of 99?!?

 

No, it just means that they're dropping as they're listening.

 

Don't make me come for you, I will destroy you, your pet and your favourite Spice Girl. In that order.

So some nerdy stats!

Friday to Thursday the tracks grew by 48%, excluding 'Today' it was 37%.

On Friday 30th Dec to Thursday 29th Dec the tracks grew by 25%, excluding 'Today' it was 3%.

To make the most clear picture we need to compare the next Friday to the next Thursday, but yeah - it very seems like NMF had a very healthy effect on the album overall!

 

And finally, I ranged the tracks by the biggest growth in plays from Friday 06.01 to Thursday 05.01 and got a huge surprise from 'Breathe Me'! And 'Summer' for some reason one of the least effects, despite being one of the earlier tracks. Will be very curious to look at the today's (no pun intended) stats.

 

1 Drum 11830 114%

2 Breathe Me 3399 107%

3 Today 34179 83%

4 I'm Alright 5568 67%

5 Only You 2160 38%

6 Boys 6808 31%

7 Back to Life 2332 30%

8 I Lay Down 3206 25%

9 Flatline 7012 24%

10 Back in the Day 3280 22%

11 Love Me Hard 6059 21%

12 Victory 3709 21%

13 Metal Heart 3961 18%

14 Beat Is Gone 3674 16%

15 Summer of '99 6686 15%

16 No Regrets 4499 14%

 

And what is even weirder to me is that 'Today' from NMF is from the standard, not deluxe, edition. Nevertheless, the deluxe tracks got a very healthy boost in streams.

Edited by perrobueno

More stats! Weekly plays

 

Track | w1 | w2 | Change

Drum | 58517 | 48238 | -18%

Flatline | 64808 | 44374 | -32%

Love Me Hard | 54798 | 38885 | -29%

Summer of '99 | 59247 | 46422 | -22%

Boys | 56957 | 40196 | -29%

Metal Heart | 42874 | 26403 | -38%

Beat Is Gone | 40395 | 24642 | -39%

No Regrets | 46012 | 30202 | -34%

Today | 63843 | 131764 | 106%

Victory | 38852 | 24562 | -37%

I'm Alright | 39404 | 27455 | -30%

I Lay Down | 35157 | 21301 | -39%

Back in the Day | 33659 | 21568 | -36%

Back to Life | 0 | 16960 | N

Breathe Me | 0 | 17204 | N

Only You | 0 | 16454 | N

 

Overall on week 2 the album gained 577k streams, opposed to 635k streams on week 1. That's with the three new tracks and the support of 'Today' of course, but so far - steady going! Hopefully the whole standard edition safely above 100k by February!

Sorry for the triple post, but ‘Today’ is the number one track on ‘Golden List’ (50k likes)!
More stats! Weekly plays

 

Track | w1 | w2 | Change

Drum | 58517 | 48238 | -18%

Flatline | 64808 | 44374 | -32%

Love Me Hard | 54798 | 38885 | -29%

Summer of '99 | 59247 | 46422 | -22%

Boys | 56957 | 40196 | -29%

Metal Heart | 42874 | 26403 | -38%

Beat Is Gone | 40395 | 24642 | -39%

No Regrets | 46012 | 30202 | -34%

Today | 63843 | 131764 | 106%

Victory | 38852 | 24562 | -37%

I'm Alright | 39404 | 27455 | -30%

I Lay Down | 35157 | 21301 | -39%

Back in the Day | 33659 | 21568 | -36%

Back to Life | 0 | 16960 | N

Breathe Me | 0 | 17204 | N

Only You | 0 | 16454 | N

 

Overall on week 2 the album gained 577k streams, opposed to 635k streams on week 1. That's with the three new tracks and the support of 'Today' of course, but so far - steady going! Hopefully the whole standard edition safely above 100k by February!

 

I love all these kind of updates and stats, thanks so much :wub:

 

Boys and Love Me Hard will probably hit the 100k mark today, which means we have six songs over 100k. In the grand scheme of things it's obviously not "massive" but I am still quite impressed how well they seem to be doing on streaming with this record.

 

Sorry for the triple post, but ‘Today’ is the number one track on ‘Golden List’ (50k likes)!

 

Every little bit helps. It might not be a massive playlist but it’ll hopefully help.

Loving the update and your statistical insights!!

 

I think they’re doing good, the playlisting is nice to see. Especially as an indie

Drum 113.6k

'99 112.3k

Boys 102.2k

 

Today 215.8k

 

Love Me Hard just fell short of passing the 100k mark.

Also they're gaining hard on monthly listeners. The other day I checked, it was on 2.7m something listeners, now they're on 2,837,994!

And they crossed 3,000,000 listeners, on 3,009,380 listeners as of today!!!

 

Up almost 200k listeners in just 6 days.

Today is now past the 300k mark - 304 792 to be exact!

 

No Regrets is also about to pass the 100k mark next at 97.4k streams on Spotify.

Today is now past the 300k mark - 304 792 to be exact!

 

No Regrets is also about to pass the 100k mark next at 97.4k streams on Spotify.

 

Come on No Regrets, you can do it!

 

Amazing for Today though.

 

Are these figures UK only?

Come on No Regrets, you can do it!

 

Amazing for Today though.

 

Are these figures UK only?

 

No it's worldwide streams.

 

Great for Today though! :wub:

Today is doing great! And it’s amazing to see them back over the 3 mil line for the first time in a while.
No it's worldwide streams.

 

Great for Today though! :wub:

 

Thanks. Looks like I’ll need to increase my plays of No Regrets.

Week 3 results!

 

As tommie pointed out, 'Today' is above 300k now, and 'No Regrets' joined the 6 figures club from Friday's plays, which makes the majority of tracks from the original edition making there already.

Next in line are 'Metal Heart' and 'I'm Alright', which should make it there until the end of 4th week of album's availability.

 

Overall week 3 brought 'The Lost Tapes' 480k spins, down from 577k (-17%). Pretty steady, but since next week the New Music Friday effect will have faded away completely.

 

Weekly plays (sorted by wk3 plays)

 

Track | w2 | w3 | Change

Today | 131 764 | 123 412 | -6%

Drum | 48 238 | 43 486 | -10%

Summer of '99 | 46 422 | 41 217 | -11%

Flatline | 44 374 | 35 944 | -19%

Boys | 40 196 | 33 845 | -16%

Love Me Hard | 38 885 | 33 688 | -13%

No Regrets | 30 202 | 24 656 | -18%

I'm Alright | 27 455 | 19 733 | -28%

Metal Heart | 26 403 | 19 304 | -27%

Victory | 24 562 | 18 353 | -25%

Beat Is Gone | 24 642 | 18 021 | -27%

Back in the Day | 21 568 | 16 583 | -23%

I Lay Down | 21 301 | 15 810 | -26%

Breathe Me | 17 204 | 13 852 | -19%

Back to Life | 16 960 | 11 304 | -33%

Only You | 16 454 | 10 346 | -37%

 

'Drum' became the second steadiest track behind 'Today' now, which is still propelled nicely by playlisting.

'I Lay Down' became the slowest track of the standard edition (to my great shame!), and 'Only You' now slid to the last position overall. 'Breathe Me' is now the healthiest deluxe track and it falls even slower than many of the standard edition songs!

 

By the end of January I expect the first 11 tracks of 'The Lost Tapes' to cross 100k, 'Drum' and 'Summer' should sail through 200k and if the playlisting doesn't stop - 'Today' for 500k. I think now 1m is not out of sight for 'Today', which would be very nice for this single that never happened. In slightly worse news, it will not be enough to trouble the top-5 fastest streamed Sugababes tracks: 'Today' is streamed slightly more than 'Overload' so far, but is behind 'Hole in the Head' and everything above it.

Edited by perrobueno

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