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Brits is one night but they can release the single this week do radio promo and get it on Spotify playlist, release the video the next week or the week after let it build on radio and a well timed discount with the Brits performance can have it peaking on all formats at the same time. If they had released it in December or too early in January, it would run the risk of being past it’s peak by February 20
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I assume it must be this Friday?
Messy era just gets messier and messier :P A shame because the album is fantastic it's just being ran into the ground by whoever is in charger
finally! Now release it this Friday. This whole era feels like such a non-event. They better deliver a great video for this.

Edited by BigMixer

finally! Now release it this Friday. This whole era feels like such a non-event. They better deliver a great video for this.

 

If by great video you mean dancing infront of a screen then I think you are in for a treat. :kink: (Please be proven wrong.)

Haha. Yeah. I'm really not expecting WLM/BM/LMLY levels. But hopefully it's decent enough to sell the song!
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Yeah the video looks like Touch part 2 with even less budget.
Quite a few comments unhappy about the ft on the single on insta..

Edited by M477h3w

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The fans all complained massively about Stormzy and look what happened there.

 

The video actually looks ok!

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