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Probably so it can get on Hot Hits UK early and more chance of it being playlisted by radio for familiarity? Idk.
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Sometimes it can work in an artist's favour, as by Friday momentum has already started building up and it's already doing well on streaming by the weekend. It all depends on the song and artist really.
With streaming, an early release doesn’t really do any damage. Streams normally build over time rather than peak immediately (unless you are a major global artist). Downloads are unlikely to be huge for Mabel, so the streaming playlist benefits mentioned already outweigh the loss of 1-2 days sales.
Lady Gaga has just announced her new single is out this Friday 😍😍😍
Lady Gaga has just announced her new single is out this Friday 😍😍😍

Stupid Love or a different one?

Yeah, JT x SZA coming tomorrow and sounds like a hit, Gaga on a Friday with a song that I HOPED changed since the leaked Demo, and PND comes with a Rihanna duet on a Friday also. Exiting!!!
PND? cannot figure out what that is
Camila randomly being discounted on Sunday has helped it rise a good amount of places and it’s now #10 on iTunes.

the only reason acts release mid-week is to gain visibility, especially indie/alt acts, cos otherwise they can go unnoticed among the Friday releases

guess Mabel's label knew or feared this was gonna be a packed Friday

Rihanna? Actually releasing a song? Surely not. x

It's his song, anyway just wait and see.

Gaga

Mabel

Paloma

JT/SZA

PND/Rihanna

 

What a week for music *.*

 

Another week at the top for The Weeknd incoming ;)

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