I'd love for Radio 1 / Capital to have a shake up and decide that their listeners should be exposed to music by artists that supposedly aren't "current", but alas!

 

I'm glad I was a young music fan in the late 90s/2000s, when it didn't seem to matter. I have to say, when I was a child/a teenager, I didn't care at all how old a musician was. When I was 10 I happily listened to Madonna (40 at the time) and Cher (52 years old then). I had no particular concept then about how long their careers had lasted by that point. Do these things actually bother today's youth? Do they really only have time for artists who've been around for less than 10 years, or who are under a certain age?

 

The same issue applies to streaming, of course. I see no good reason why a new Kylie single shouldn't get wide exposure on playlists.

 

I guess it'll never change, but it annoys me how restrictive it all is nowadays. The inevitably of knowing that a new Kylie single won't do anything in the chart is a shame!

Totally agree with you Jay! I do sometimes wonder if Radio 1/Capital are just reflecting the interests of their target audience and Kylie just isn't relevant to them or whether their target audience would be happy to listen to a Kylie song if they played it and the music itself was relevant to their tastes. It's probably a bit of both, but radio could and should be doing a better job at tackling ageism. I remember the outcry from Madonna fans when 'Living for Love' wasn't playlisted by Radio 1 and they responded with some half-arsed explanation about how she wasn't relevant, despite so many people requesting they play the song!

 

I don't know why these attitude have developed because, as you point out, this wasn't always the way. People didn't care how old the artist was or if they started out the generation previously - so long as the music was good. I feel like there was a shift at the turn of the 2010s but what caused this, I don't know.

 

If Radio 1 started playing 'Say Something' tomorrow and people didn't like it, then fair enough. But for an artist just to be written off, no matter what the song, it's extremely discouraging.

For sure, and ultimately the best that a lot of these sort of artists can hope for is a good first week position with the album. Then they face the uphill struggle of sticking around when the physical sales lessen, because their streaming sales simply can't compete with the huge number of greatest hits albums / "current artist" albums full of streaming hits that stick around forever. Jessie Ware's album has a chart run of 3-43-124-183..., meanwhile Jess Glynne's two old albums are both still Top 100. :drama:

 

Golden really defied expectations by having quite a lengthy chart run, but along the way it was let down by the lack of streaming sales. :(

 

Hopefully DISCO will be able to have similar longevity, but equally I could see it being a Celine Dion - Courage situation... achieving very good physical sales over the Christmas period, but then free-falling in the new year.

 

"I feel like there was a shift at the turn of the 2010s but what caused this, I don't know." - so true. I remember Robbie Williams - Candy was an early example of an established artist suddenly facing lessening radio support, but then it was easier in the download era for a song to overcome that and still be a hit with good promotion. Those days are gone! :cry: Also the stark contrast between the support Madonna received in her Hard Candy era (almost 50, but getting to #1!) compared to MDNA era and the rest of the 2010s.

That chart run for Jessie. :cry: The album chart is a bit of a mess but I suppose at least these artists that don't receive hit radio or streaming support do get the chance to receive chart success, even if it is limited to the opening week(s).

 

I see your point regarding 'DISCO' having similar chart traction to Celine's latest album, but I trust BMG have a strong plan set out like they did for 'Golden', whereas the promotion for 'Courage' was non-existent come the New Year. I hope so anyway - I think 'DISCO' could achieve Gold by the year's end so it stands a very good chance at outselling 'Golden' if they continue a strong campaign!

 

Yeah, it's no coincidence that the late 00s saw the likes of Madonna, Kylie, Whitney, Mariah, Britney, Robbie etc. all receive big radio play and chart action but all struggle to receive support near enough at the same time. It's not like the same people in 2009 were now no longer interested in these acts in 2012, surely? TikTok seems to have given Mariah some relevance with people my age and under, I imagine the singles from her last album would be of interest to them if they were exposed to them, but since radio isn't giving that platform, there's not really anyway people would know about them.

@1287609435230285825

Apple doing their bit.

I don't think artists that are 50+ years old have EVER really interested youth in terms of NEW music? Cher was obviously a huge exception back then but those don't come around very often. Also Tom Jones with his duet concept. Tom Jones especially hadn't been in the spotlight in a while so there was the novelty factor too.

 

Now, people are streaming old song songs from Whitney, The Beatles, Fleetwood Mac and Elton John en masse, but those songs are old classics. Madonna has also gained some popularity in recent years - now all of her biggest hits have crossed 100M streams on Spotify which is very good. Medellin has over 50M there so that is decent too - not even current and popular indie acts and hot new edgy pop stars such as Kim Petras and Troye Sivan can get those numbers with their new hits. If there ever is a Madonna biopic (and there should be in 5 years), it would have a huge impact.

 

And how many 50 year old rappers there are getting hits? None really. It's not only females who do pop music.

 

It's more of the case the consumption moving from sales to streaming where fanbase consumption is not that a big deal. One must reach broader audience.

Edited July 27, 20204 yr by SKOB

It gets harder for older artists to reach broader audiences as radio doesn't really support them which is frustrating especially when artists are making the effort to release music that is with the times. Streaming very much supports the ",in fashion" artists on the main playlists.

Maybe a time will come when the tide turns and older artists find a way of targeting the new platforms but their fans are staying with downloads and physical where possible and enjoy music the traditional way.

Kylie holding up well today. She even had a hint of green and stays 13 on Itunes. It's very close between 10-20 to be honest

 

Any mention anywhere is better than nothing

Let's be honest though. Most musicians would love the streaming numbers or Kylie lol. It's just we expect more and she deserves more

 

52 in midweeks and I think it will struggle now to stay top 100 for the Official Chart on Friday as there will be streaming missing and her download sales have come to a halt.

 

Oh well. Least it tells the BMG Martketing team they must do better.

 

My strategy would be

 

59p Standalone download on Itunes and all other download sights even her own website.

 

A £1.49 download bundle of remixes with more diffferent artwork

 

Release of Video on a Friday for YouTube streams

 

Some kind of TV Promo even if just Breakfast News or Lorraine

 

Physical 2 x CD/Vinyl release

 

Radio airplay increase

 

Lets see how many happen. Would like this for week starting 7th August

Edited July 27, 20204 yr by SmileyKylie

Ideally all that would happen but all out in the one week.

Exactly..

 

Sadly it will probably be spaced out over a month and released on Tuesdays.

 

 

Spotify Worldwide Streams:

 

1st day: 334,033

2nd day: 387,715

3rd day: 237,216

4th day: 170,754

 

Total: 1,139,718

So hardly any in UK then.....

 

There is a 6pm streaming party. Using #streamsaysomething

 

The fans are willing to do things, but BMG not!

The fans are willing to do things, but BMG not!

 

It has been FOUR days, jeez.

 

And what could BMG do? Or even better, why should they do anything at this moment? They know this song won't be a hit and won't make any money, the focus is on the album and that won't be released in months, so why do some expensive promo now? The music industry is sexist and ageist, she won't be played on popular radio and Spotify doesn't playlist here. There is nothing to win here, just for her fans to enjoy the music and all get behind the album and (hopefully) tour.

52 (NEW) Say Something

Sales: 3218

Yesterday: 1746

Digital: 1174

Streaming: 2044

Video streams: 29,498

 

186 (RE) Step Back In Time

Sales: 314

Yesterday: 124

Yesterdays rank: 169

Sales WoW +40%

Interesting that she's actually doing better on streaming than downloads!

 

On its first Monday update, 'Dancing' was on 5.9k, split between 4.5k downloads and 1.4k streams.

Let's be honest though. Most musicians would love the streaming numbers or Kylie lol. It's just we expect more and she deserves more

 

52 in midweeks and I think it will struggle now to stay top 100 for the Official Chart on Friday as there will be streaming missing and her download sales have come to a halt.

 

Oh well. Least it tells the BMG Martketing team they must do better.

 

My strategy would be

 

59p Standalone download on Itunes and all other download sights even her own website.

 

A £1.49 download bundle of remixes with more diffferent artwork

 

Release of Video on a Friday for YouTube streams

 

Some kind of TV Promo even if just Breakfast News or Lorraine

 

Physical 2 x CD/Vinyl release

 

Radio airplay increase

 

Lets see how many happen. Would like this for week starting 7th August

 

Physicals would be very hard to make any return on, for a run of probably only a few thousand copies (no one outside the hardcore fans would buy these in this day and age). It's a similar story with the 59p download idea - is there any point in sacrificing 40% of your revenue when iTunes sales are so low anyway?

 

To me it's clear BMG (and probably Kylie) just aren't interested / invested in getting a high singles chart position anymore, and I think quite right too. The only indication I've ever had that they were interested in the singles chart was the week Dancing got to top 40 and they released that download bundle. Maybe in a couple of weeks if Say Something picks up something similar will happen. How many people do you hear talking about the singles chart anymore anyway? They're far more likely to link Kylie to her Glastonbury slot than they are to a low singles chart position.

I think there is an interest in getting some success for the lead single.

BMG in interviews relating to Kylie were always eager for Kylie to go Top 40 with Dancing.

They acknowledged it too when it happened and I believed they may want the same for Say Something.

If 'Say Something' sold at the same rate for the rest of the week, it would finish on 10,202 which would have been enough for #45 last week! :o

 

I doubt it'll end up selling that much, tomorrow will give a clearer picture.

Interesting that she's actually doing better on streaming than downloads!

 

Indeed! Although I assume she "lost" a fair few of downloads from her fanbase on Thursday so it maybe makes sense that her streams are better.