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Melanie has reached 1.2 million Spotify listeners :)

Really good :wub: This era has done wonders for her streaming figures. Unfortunately relative to a lot of chart acts it's still on the low side, but regardless, it's great to see an improvement for her. Hopefully she's able to keep building on it and raising her streaming profile more and more.

 

Does anyone know why there are two versions of ‘This Time’ on iTunes (£3.99 and £6.99)

 

Also ‘Reason’ being at £11.88 just makes me 🤦‍♂️ which is the same for a few solo albums. They should be cheaper to attract casual sales.

Not sure about why there's two versions of This Time. It's so bad when old albums are expensive, Reason really shouldn't be any more than £3.99 nowadays.

 

Does anyone know what her second week was?? I can't see it anywhere??

It's down to #132 this week :cry:

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It's down to #132 this week :cry:

 

 

Damn so it didn't even manage to hold onto the top 130! :cry: We got sales? I'm guessing 1000 sales this week? So 8.5 sales in 2 weeks? Hope she can manage trickle sales at least, she needs to keep promoting, get herself on the daytime shows I really don't understand why she hasn't hit This Morning and Loose Woman? Surely she can get chats and a performance slot.

I wonder if Version of Me could have been more successful if they would have applied the same release strategy as her self titled era. In 2016 streaming was the new norm. Melanie's team released Version of Me with a outdated release strategy. In hindsight they should have done

 

Numb (May)

Anymore (July)

Room For Love (September)

Version of Me album (October)

Dear Life (November)

 

Before 2020 Melanie's monthly listeners on Spotify was 500,000, which was terrible.

Edited by Sideout

I wonder if Version of Me could have been more successful if they would have applied the same release strategy as her self titled era. In 2016 streaming was the new norm. Melanie's team released Version of Me with a outdated release strategy. In hindsight they should have done

 

Numb (May)

Anymore (July)

Room For Love (September)

Version of Me album (October)

Dear Life (November)

 

Before 2020 Melanie's monthly listeners on Spotify was 500,000, which was terrible.

 

 

On reflection I think Mel would have done a lot better to have tried something like this helping to boost her streams prior to the album release. Then again if we go by the single schedule she used we would have got Dear life as the pre album song and I don't think that would have helped at all! I like it as an album track but a single that is not! I like your schedule, Numb didn't get any radio play though so that probably wouldn't have helped much.

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She definitely did herself a disservice with Version of Me by only having one CD! Vinyl formats had become quite common by that point in time, and there should have been a deluxe CD too. I'm sure she'd have got a Top 20 instead of #25.
I stand by Numb being the first single from VOM. With a fresh and exciting music video, Numb could have garnered Mel some new fans. Sure, it probably wouldn't have been played on Radio 2, but it would have been a good introduction for the new era.
She definitely did herself a disservice with Version of Me by only having one CD! Vinyl formats had become quite common by that point in time, and there should have been a deluxe CD too. I'm sure she'd have got a Top 20 instead of #25.

 

 

THIS massively! She should have done at least a vinyl and a deluxe CD to get that top 20, even possibly a cassette, although this one hasn't done great for her a sale is a sale at the end of the day.

I always get the impression VOM was rushed, she said upon release of Numb it wasn't on the album and then it did make the final track list. She was getting a lot of press for turning down the 20th anniversary of the Spice Girls and she rushed out the album to take advantage.

 

The German expanded version came out much later iirc and I think that might have been the actual intended release for the album.

THIS massively! She should have done at least a vinyl and a deluxe CD to get that top 20, even possibly a cassette, although this one hasn't done great for her a sale is a sale at the end of the day.

 

I personally loved Anymore. But I think the album was a bit of a let down. But I agree, maybe the lack of different formats killed the chance to have another top10 album.

She definitely did herself a disservice with Version of Me by only having one CD! Vinyl formats had become quite common by that point in time, and there should have been a deluxe CD too. I'm sure she'd have got a Top 20 instead of #25.

 

Agree. Finally she seems to have had a change of heart, and I guess this is due to her new management/PR team. Clearly her strategies had been updated (much like her music) for a long time, so I am glad she has come around to more modern takes on being a pop artist :teresa:

 

I could be partical to a VOM vinyl if she ever released those ah

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Kind of surprised to see that she’s in today’s midweeks, at #194. It’s very unlikely that she’ll hold on to the Top 200 by Friday. :( She’s on course to sell 700+ for the whole week, but she needs nearer 900 sales.
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The album has left the Top 200: 8-132-out

 

It's not Top 100 in the download chart this week: 7-35-out

 

It left the Vinyl Top 40 after one week: 6-out

 

It manages a third week in the sales and physicals charts -

 

Sales Chart [Physicals/Downloads]: 7-46-64...

Physicals Chart: 7-46-58...

 

 

In the sales chart, Ava Max at #60 sold 496 copies, and Pink Floyd at #66 sold 458 copies. So Melanie C's pure sales were somewhere between those figures. Let's say 470 sales.

 

Judging by her streaming figure in Monday's mids - 36 sales, which would have been Friday/Saturday... if you divide that by 2 to have 1 day (18 sales) and then x7 (a full week of streaming), that would be 126 streaming sales for the week. I'll go lower and say 120 sales.

 

470 + 120 = 590 sales this week (only an estimation). That's quite a way off what was needed to stay Top 200 (842 sales).

 

Melanie C's total after 2 weeks was 8,364. If she did sell 590 this week, that lifts the total to 8,954. So it'll definitely exceed 9,000 next week. It'll pass 10,000 a lot more quickly than her last few albums.

 

Version of Me sold 4,084 in week 1 and 880 in week 2, taking its two week total to 4,964 in November 2016. It ultimately managed to reach a total of 10,995 copies as of May 2020.

 

Stages sold 7,179 copies as of 2nd Dec 2012, which was after 12 weeks on sale. Total as of May 2020: 11,931.

 

The Sea had a first week sale of 3,735 (12th Sep '11). A year later (16th Sep '12) its total had risen to 10,979.

 

Hopefully there's more life left in this 'Melanie C' era, and over time it'll reach a better total than most of her albums.

That’s a bit of a come down from her expected 700 copies this week 😢 nice to see she is pretty much at the 10k mark already hopefully she will have her highest selling album since at least This Time possible since Beautiful Intentions.
I hope Jools Holland can boost her a bit since it seems to be a good target audience for her. But yeah, now that it's out of the charts it's going to be an uphill struggle as supermarkets won't keep her in stock.
Any information on 'Melanie C' this week? Is it in any physical or independent charts? Any way to know some approximate sales?

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