I’m still confused as to why Love in the Dark is doing so well? I’ve never even heard it.

So Adele showing us what a true mega pop artist is capable of in the current music landscape, and also how woefully mundane most run of the mill pop stars right nows figures actually are. Whilst there's always exceptions to rules the distance she's ahead of some other releases by big names seriously suggests were in a era dominated by big fish in a small pond and I wonder if labels will be keeping an eye on other artists to try and up their performance targets.

 

Knowing how big the potential Spotify audience for a new release actually is it seems insane that were satisfied with 300,000 daily streams.

 

Surely at some point some of the newer artists will start piling these numbers just by being around long enough though.

 

 

I’m still confused as to why Love in the Dark is doing so well? I’ve never even heard it.

 

It was going viral on Tiktok if I remember correctly!

If you haven’t already heard it, here’s a mashup of Adele’s “Send My Love (To Your New Lover)” and the Peppa Pig theme tune.

 

Could have been a multi week #1 if Adele didn't release. Shivers signed CDs still nowhere to be found :)

 

Called it. ;)

 

Interesting to note that Cold Heart is actually having some decent success in the US market too and is currently #32 on Billboard. It's Elton's first Top 40 over there since 1999.

Edited October 16, 20213 yr by Dot Branning

Good thing is Love in the Dark is her 2nd highest song Amazon, thanks Alexa :)

So Adele showing us what a true mega pop artist is capable of in the current music landscape, and also how woefully mundane most run of the mill pop stars right nows figures actually are. Whilst there's always exceptions to rules the distance she's ahead of some other releases by big names seriously suggests were in a era dominated by big fish in a small pond and I wonder if labels will be keeping an eye on other artists to try and up their performance targets.

 

Knowing how big the potential Spotify audience for a new release actually is it seems insane that were satisfied with 300,000 daily streams.

 

Surely at some point some of the newer artists will start piling these numbers just by being around long enough though.

 

I mean you could make the same argument about how her album sales completely walked over everyone else's in the last decade to an absurd extent. I think at this point it's clear that Adele is just a demographic powerhouse who is in a lane of her own in the music industry regardless of what platform we're talking about.

 

Sure it shows that we can have artists doing numbers like this. However, in the actual universe we live in, she is the only person capable of them. :lol:

It was going viral on Tiktok if I remember correctly!

 

I’m guessing there’s no metric to see how viral anything is going on TikTok is there? I’m guessing all popular songs have a TikTok presence but there must be some big hits where the TikTok presence/factor is minimal and conversely some songs which are massive on TikTok which don’t translate to chart success? Anyone know?

Edited October 16, 20213 yr by Smint

I’m guessing there’s no metric to see how viral anything is going on TikTok is there? I’m guessing all popular songs have a TikTok presence but there must be some big hits where the TikTok presence/factor is minimal and conversely some songs which are massive on TikTok which don’t translate to chart success? Anyone know?

 

You can see how many videos a certain "sound" is been used on (which can be a song or some other audio clip) by clicking on it. For example Easy On Me has apparently been used on 22.7k TikTok's.

Indeed, it's all about how the users react to music. The system knows better than us what and how we listen. For instance, Khalid was basically among the top ten acts on Spotify, getting the best playlist placements possible and yet his new music has bombed completely. It's a huge uphill for him to bounce back, I doubt he never will.

 

Yet, his number of monthly listeners is huge. How can he flop? Because the listeners don't want to hear his new songs.

 

Which is often a case for leaving it longer before releasing music, letting the previous releases die down especially if very successful. The Weekend is also suffering from this.

Edited October 16, 20213 yr by sammy01

One thing is for sure though, should the right artist come along then 3 million seems a plausible barrier to break.

 

I think to build hype going away for a while is no bad thing once you reach a certain level. If Olivia Rodrigo plays her cards right, I could see her getting into the Adele/Ed Sheeran bracket when she comes back. But I can't really think of many other artists even threatening that space

2.8 million and I seen comments on the forum yesterday that she wouldn't do 2 million with a song like this :lol: :unsure:

 

the album is going to do some crazy numbers WELCOME BACK ADELE :cheer: :heart:

Pretty wild that a stripped back piano ballad pulled in those opening day figures even if it is Adele :clap:

Good ballads are always in fashion even though they are not mainstream all the time since current pop TRENDS don't favour them. Perfect, All of Me, Shallow, Drivers License, Hello, Someone You Loved and whatever that second Lewis Capaldi hit is called, Easy on Me. There are plenty of recent examples.

Edited October 16, 20213 yr by Sour Candy

hmmm ok Spotify explain this!!!

 

yesterday she was less than 1 million WW...and then on Friday she did 19.7 which would equal to 20.5.

 

I just checked on her Spotify page and total numbers are now close to 25 million!!!

 

I'm wondering where does the extra 4 million coming from?!

Edited October 16, 20213 yr by Addy!

hmmm ok Spotify explain this!!!

 

yesterday she was less than 1 million WW...and then on Friday she did 19.7 which would equal to 20.5.

 

I just checked on her Spotify page and total numbers are now close to 25 million!!!

 

I'm wondering where does the extra 4 million coming from?!

 

The 24 million figure is unfiltered streams, which is the highest ever recorded in a single day and beats BTS who previously held the record.

Edited October 16, 20213 yr by MishaB

hmmm ok Spotify explain this!!!

 

yesterday she was less than 1 million WW...and then on Friday she did 19.7 which would equal to 20.5.

 

I just checked on her Spotify page and total numbers are now close to 25 million!!!

 

I'm wondering where does the extra 4 million coming from?!

 

Dircadirca made a good post explaining this the other day

 

TL;DR presumably a lot of people playing the song more than 10 times in the first day

Spotify Chart Update (15/10)

 

01 55 Adele - Easy On Me 2,801,638 [*NEW PEAK*]

02 02 Elton John & Dua Lipa - Cold Heart (Pnau Remix) 464,698

03 01 Ed Sheeran - Shivers 454,273

04 03 The Kid Laroi - Stay (feat. Justin Bieber) 404,332

05 04 Ed Sheeran - Bad Habits 369,446

06 23 Adele - When We Were Young 348,764 [*NEW PEAK*]

07 05 Glass Animals - Heat Waves 321,809

08 06 Central Cee - Obsessed With You 308,932

09 07 Lil Nas X - Industry Baby (feat. Jack Harlow) 307,089

10 18 Adele - Love In the Dark 279,200 [*NEW PEAK*]

 

11 31 Adele - Someone Like You [*NEW PEAK*]

12 08 Ckay - Love Nwantiti (Ah Ah Ah) [#6 combined] 362,511

13 09 Lil Nas X - That’s What I Want

14 10 Olivia Rodrigo - Good 4 U

15 11 Doja Cat - Woman

16 38 Adele - Rolling in the Deep [*NEW PEAK*]

17 13 Joel Corry & Jax Jones - Out Out (feat. Charli XCX & Saweetie)

18 12 Drake - Girls Want Girls (feat. Lil Baby)

19 17 Becky Hill - My Heart Goes (La Di Da) (feat. Topic)

20 28 Coldplay & BTS - My Universe [*NEW PEAK*]

 

21 NE Coldplay & Selena Gomez - Let Somebody Go [*NEW PEAK*]

22 51 Adele - Set Fire to the Rain [*NEW PEAK*]

23 44 Adele - Chasing Pavements [*NEW PEAK*]

24 15 The Anxiety - Meet Me At Our Spot (feat. Willow & Tyler Cole)

25 57 Adele - Make You Feel My Love [*NEW PEAK*]

26 16 Dave - Clash (feat. Stormzy)

27 21 Jonasu - Black Magic

28 53 Adele - Send My Love (To Your New Lover)

29 14 Billie Eilish - Happier Than Ever [#14 combined] 253,667

30 20 Becky Hill & David Guetta - Remember

 

31 19 Drake - Fair Trade (feat. Travis Scott)

32 22 Doja Cat - Need To Know

33 24 Digga D - Wasted (feat. ArrDee)

34 25 Sleepy Hallow - 2055

35 26 Lil Nas X - Montero (Call Me By Your Name)

36 70 Adele - All I Ask [*NEW PEAK*]

37 32 Rain Radio & DJ Craig Gorman - Talk About

38 27 Jesy Nelson - Boyz (feat. Nicki Minaj)

39 115 Adele - Hello

40 29 Drake - Way 2 Sexy (feat. Future & Young Thug)

 

42 41 Shouse - Love Tonight (David Guetta Remix)

44 37 Anne-Marie & Little Mix - Kiss My (Uh Oh)

47 39 The Weeknd - Take My Breath

48 35 Oliver Tree - Life Goes On

50 33 Arz - Alone with You

52 NE Lovejoy - Perfume [*NEW PEAK*]

53 NE Lovejoy - Oh Yeah, You Gonna Cry? [*NEW PEAK*]

54 NE Young Thug - Bubbly (feat. Drake & Travis Scott) [*NEW PEAK*]

56 NE Lovejoy - The Fall [*NEW PEAK*]

59 RE Coldplay - Higher Power

60 63 Ewan McVicar - Tell Me Something Good

63 42 Kanye West - Hurricane

66 48 Mimi Webb - 24/5

67 58 Clean Bandit & Topic - Drive (feat. Wes Nelson)

68 46 Justus Bennetts - Bad Day

71 50 Digga D - 2k17

72 45 Sam Fender - Spit Of You

73 54 Sam Fender - Seventeen Going Under

76 67 David Gutta, MistaJam & John Newman - If You Really Love Me (How Will I Know)

80 52 Billie Eilish - No Time To Die

81 60 Tion Wayne & ArrDee - Wid It

85 62 Ed Sheeran - Visiting Hours

86 73 Lisa - Money

88 61 Doja Cat - Get Into It (Yuh)

94 101 Justin Bieber - Ghost

96 65 Clinton Kane - I Guess I'm In Love

99 78 Dermot Kennedy - Better Days

100 NE Summer Walker - Ex For A Reason (feat. City Girls) [*NEW PEAK*]

 

107 90 Russ Millions - 6:30

114 95 Canking & Ess2mad - Lemme Land?

120 103 Lost Frequencies - Where Are You Now (feat. Calum Scott)

121 NE Pa Salieu - Bad (feat. Aitch) [*NEW PEAK*]

122 NE PinkPantheress - Reason [*NEW PEAK*]

125 113 Skylar Grey - Last One Standing (feat. Polo G, Mozzy & Eminem)

132 105 Realestk - WFM

141 NE Young Thug - Stressed (feat. J. Cole & T-Shyne) [*NEW PEAK*]

150 NE Loski - Rolling Dice [*NEW PEAK*]

152 110 Taylor Swift - Wildest Dreams (Taylor's Version)

153 RE PinkPantheress - I Must Apologise

156 NE Young Thug - Rich N***a S**t (feat. Juice Wrld) [*NEW PEAK*]

171 165 Bru-C & Bou - Streetside

172 127 Måneskin - Mammamia

185 137 Sam Fender - Get You Down

 

xx 191 Bugzy Malone - War Mode

xx 200 Knucks - Los Pollos Hermanos

 

Coldplay

 

20. My Universe (with BTS)

21. Let Somebody Go (with Selena Gomez)

59. Higher Power

119. Humankind

168. People of The Pride

175. ❤️ (with We Are KING & Jacob Collier)

196. ✨

 

Lovejoy

 

52. Perfume

53. Oh Yeah, You Gonna Cry?

56. The Fall

61. Concrete

62. Model Buses

65. It's All Futile! It's All Pointless!

75. You'll Understand When You're Older

 

Young Thug

 

54. Bubbly (with Drake & Travis Scott)

141. Stressed (with J. Cole & T-Shyne)

155. Rich n**** Shit (with Juice WRLD)

163. Livin It Up (with Post Malone & A$AP Rocky)

 

PinkPantheress

 

70. Pain

74. Just for me

122. Reason

148. Break it off - Bonus

153. I must apologise

 

 

Adele on UK Spotify:

 

#1 Easy On Me

#6 When We Were Young

#10 Love In The Dark

#11 Someone Like You

#16 Rolling In The Deep

#22 Set Fire To The Rain

#23 Chasing Pavements

#25 Make You Feel My Love

#28 Send My Love (To Your New Lover)

#36 All I Ask

#39 Hello

#45 Rumour Has It

#46 Turning Tables

#51 Water Under The Bridge

#56 Skyfall

#90 Hometown Glory

#105 Remedy

#159 Don't You Remember

#195 River Lea

Can TikTok please latch on to 'Water Under The Bridge' and get that a better peak?

To be honest I think people are missing the biggest difference between Adele and Ed and everybody else. Absolutely all of there appeal is musical not about being young sexy things - a rarity even when these artists came through. There's no reason a current artist couldn't replicate that but it's obviously gonna be hard for them