How does not including preorders in an article about album expectations form part of a strategy?

 

Builds hype. Reality is probably lower preorder numbers so by not realising them you don't get 'Adele lags behind ABBA opening week' headlines

I wonder how many buzzjack posters will call this album a flop if it becomes the fastest selling album for 4 years but doesn't break, say, 300k

Idk I feel like we kinda need to stop claiming that giving numbers and sales anything but absolute praise is calling it a flop (obv people may still outright call it a flop though)

If Adele sells around the same as say ABBA in her first week, it would be fair to call it a fairly unexpected underperformance for her standards and what's expected form her - that's not calling it a flop

Adele might very well SELL less than Abba in the UK, but the album streams will be something else.

Edited November 18, 20213 yr by Sour Candy

34 #1s on iTunes worldwide so far (including the UK).

So hardly a flop.

Adele might very well SELL less than Abba in the UK, but the album streams will be something else.

 

I'm think the same 'total sales' could wind up lower than ABBA but daily streaming numbers are going to break records.

3 songs on hot hits at #1 ("Easy On Me", #5 ("Oh My God) & #15 ("Can I Get It"). Her streaming figures for the week are likely going to be insane. I can see her doing 100k+ from streaming alone.

I still think she will do over 400k myself and do double Abba

Amazing album :clap:

300k, I think.

I still think she will do over 400k myself and do double Abba

 

 

 

Me too. No chance of her not beating Abba.

 

 

3 songs on hot hits at #1 ("Easy On Me", #5 ("Oh My God) & #15 ("Can I Get It"). Her streaming figures for the week are likely going to be insane. I can see her doing 100k+ from streaming alone.

 

It’s the streams that have been underwhelming for the big artists this Quarter!

I think over 400k easily this week.

Would love to know the preorders she had.

Best selling album of 2021 on Amazon UK.

I've listened as far as track 8 so far and my personal opinion is that it is very very good, and to me more immediately enjoyable than her previous albums.

 

From my simple perspective though, it would be logical to follow up a power ballad (EOM) with a sassy upbeat track like OMG or Can I get it- they are both excellent, before going back to a power ballad like I drink wine (which is also very good), but it seems they are sticking with power ballad singles for now.

But what do I know, maybe that is the best idea for the Christmas present buying market.

I’m thinking 500k and I’ll be absolutely shocked if it does less. Even in this climate.

The way her OLDER songs have been rising on streaming in recent weeks makes me think that people are more enthusiastic about having her back into the spotlight and not necessarily new music alone. I can see 4-5 tracks doing super well and others perhaps decently.

 

Just a speculation at this point of course, and it has nothing to do with sales that are great because of the hype alone.

Edited November 19, 20213 yr by Sour Candy

I’m still expecting her to blitz everyone else to bits. I think this will be a big physical seller still and get high streams. I don’t think we should underestimate how much the UK loves Adele

I’m thinking 500k and I’ll be absolutely shocked if it does less. Even in this climate.

 

I'm with you, not particularly a fan but you can not underestimate her power.

I’ve heard clips of the album and it’s nothing amazing. More hype than anything. Much prefer ABBA’s album. Adele will do well whatever she puts out unfortunately.