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It's very Florence and I'm sure it will sound good in the context of the album, but it is a weird choice of lead single. It's almost as if they have given up on any chance of getting a hit single in the current chart climate.
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but at least they should go for a "radio" hits, at least something for the R2 audience if R1 is not on board anymore

I doubt any radios play this 1:51 long intro/interlude

But she said it is the lead! They shot a high-budget video in Ukraine!!!

Where has she actually said this though tbh?

'King' took a few plays to grow on me, but I'm really enjoying it now!

 

The 'proper' lead single is titled 'Heaven is Here', and is out tomorrow at 4pm!

 

@1500502877634236422

 

Thought I alresdy posted this. Must have inagined it??

 

Here!! So it IS the main single.

Thought I alresdy posted this. Must have inagined it??

 

Here!! So it IS the main single.

She just says its the first song she wrote in lockdown, I don’t see anything which says its status as a single :thinking:

It was the insiders that gave the info when King was released, they said it was not the lead proper but a buzz and that the lead, this Heaven song, was coming in 2 weeks... I believe it's the insiders that said that, not Florence herself or the label

Anyway she's on R1 this Thu morning, so maybe there's an album announcement or some more info on whats the single

 

EDIT: apparently the insiders just said a second song (heaven is here) was gonna be released pretty quickly after King but it's not the lead single either, Maybe there's not gonna be a proper lead single...

Edited by Bjork

May 13th. (per the insiders)

 

love both cover and title.

Finally that elusive lead single!!

Love the album cover, hate the title - worst one yet!!

 

Ahhh, so the real lead will come tomorrow following two buzz tracks!!! That makes much more sense. A visual-style akbum and trying to maximise album sales. Now I get it! Klers still doesn't get it though :no:

Love the album cover, hate the title - worst one yet!!

 

Ahhh, so the real lead will come tomorrow following two buzz tracks!!! That makes much more sense. A visual-style akbum and trying to maximise album sales. Now I get it! Klers still doesn't get it though :no:

Excuse me, you said Heaven is Here was the lead single which I always DENIED :frankie:

Apparently the album title is inspired by the Dancing Plague of 1518 that happened in France in medieval times

and which fits the imaginary we got so far

 

I have always struggled with Florence but this is the best thing she has done in a long time — perched for the album now.

 

Qhhh, now THIS is the lead single!!! Sounds a bit like a less jazzy Say My Name feat Calvin Harris, oe Sweet Nothing feat Calvin Harris!

 

What she did with the two buzz singles is release one for the avant garde fans, like me - HisH - and one for the basic bitches, King. I liked HiH, so I am avant garde fan. Klers, which one did you like????

this is really Florence at her best

 

So this is cowritten and coproduced by the Glass Animals singer!

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