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I hadn’t ever anticipated seeing this. It’s cool to see. They look beautiful together in the white outfits. :wub: The advert is a bit odd, isn’t it!

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So the making of the Aprilia Shoot with Geri from 1998 got shared by a fan today on Spice Circle :

They should make a Goodbye edit too, the viva forever edit is beautiful. Do we know the date this was recorded? Looks like May 1998?
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4th May 1998!

 

They were so busy:

 

Tues 28 Apr Birmingham NEC Arena

Wed 29 Apr Birmingham NEC Arena

Fri 1 May TFI Friday TV show

Sat 2 May Birmingham NEC Arena

Sun 3 May Birmingham NEC Arena

Mon 4 May Aprilia advert shoot

Tues 5 May Birmingham NEC Arena

Wed 6 May Birmingham NEC Arena

Interesting behind-the-scenes vid. It actually does clear up the storyline of the commercial for me a bit...as I've always thought the finished 30-second product was just an explosion of weird.

 

So. About the actual Aprilia ad. It actually did make it onto TV, right? The only version of it I've ever seen looks like it was recorded onto VHS...and has an MTV watermark on it. Was it shown on TV quite a bit?

 

When I saw the four-piece group on the tour in 1998, they actually did run an Aprilia commercial several times before the show. It's been more than 24 years...so...my memory's not perfect on this...but I think it was a revised version with close-up shots of a few of the girls (not Geri)...a quick pan across them on the scooters...and then the Aprilia logo. The plot line with the pepper bar (?) and scooter riding vampire dudes (??) wasn't part of it. I also remember Aprilia scooters being the center piece of their first press appearances on the US leg of the tour.

Edited by Piers

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Somehow it escaped my attention entirely that the advert had already been seen! :lol: I either totally blanked it out of my mind or I never saw it before.

 

I think the behind the scenes stuff is new though?

 

Explosion of weird is definitely a good description! :lol:

Edited by Voodoo

4th May 1998!

 

They were so busy:

 

Tues 28 Apr Birmingham NEC Arena

Wed 29 Apr Birmingham NEC Arena

Fri 1 May TFI Friday TV show

Sat 2 May Birmingham NEC Arena

Sun 3 May Birmingham NEC Arena

Mon 4 May Aprilia advert shoot

Tues 5 May Birmingham NEC Arena

Wed 6 May Birmingham NEC Arena

 

The schedule they had definitely contributed to their short career as an active band.

 

Bands need space from each other to have longevity.

 

This was interesting btw if a little bizarre. Have no idea what’s going on in it.

 

Thanks so much for sharing! From a young age I was fascinated by their adverts and still get the random urge to watch compilations of them once in a while :lol:

Incredible to see such candid footage from an iconic era :wub:

 

Thank you to Seth and those who shared it wider, it's been lovely!

 

They did loose that court case, didn't they? I guess that means that technically they must have been aware that Geri wanted to leave at the very least. Maybe they just didn't know when...

 

WILD that Emma was in court representing the girls and she was like 'oh I don't remember, I have a terrible memory' as a defense :P

 

It's giving:

 

ElatedOptimalCicada-max-1mb.gif

Edited by Mr.X

Incredible to see such candid footage from an iconic era :wub:

 

Thank you to Seth and those who shared it wider, it's been lovely!

 

They did loose that court case, didn't they? I guess that means that technically they must have been aware that Geri wanted to leave at the very least. Maybe they just didn't know when...

 

WILD that Emma was in court representing the girls and she was like 'oh I don't remember, I have a terrible memory' as a defense :P

 

It's giving:

 

ElatedOptimalCicada-max-1mb.gif

 

I can't remember all the details, but I do remember that, yes, they had to pay up to Aprilia. I'm sure the remaining four girls just loved that Geri included her plans to leave in her book. Lol. If Geri left in September as planned, I guess that would have given Aprilia a few more months to run the ad. But really...the company could have still sued the group for knowingly taking their payday with a member openly planning to leave. Ultimately, they just shouldn't have taken the deal...but to hear Mel C tell it, Geri had left before. And, well. Maybe they weren't taking her 100% seriously and knew how rapidly she could change her mind?

 

That said, there's part of me that wonders why Aprilia didn't just run the ad anyway. Geri's image remained on the merchandise they were selling, in the Viva Forever video, and the Playstation game well into 1998. Was the ad really useless?

 

Last thought. I love that they thew Emma up on the stand. It does make me wonder if they used her because she'd be most sympathetic to the court? Lol. I do remember pictures of Victoria heading to court as well, actually. Don't remember if the Mels went at all. In all seriousness, I imagine Emma was just told to say "I don't remember"...cause...frankly...what other defense could they use?

Edited by Piers

Yeah I never understood why the advert didn't get used that summer where every other release used Geri's imagine.

 

Technically then, it should have been Gerita paying Aprilia, not the group, since it was her who not only left abruptly putting the group in this situation, but also that she spilled the beans on her book to sell a few extra copies of it.

 

She really did them rotten back then, hey...

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