Lewis should just hold the CDs back until the new year.

I can't believe just how badly this is doing for Lew Cap, he seems practically unstoppable.

 

I mean, I know it's a poor song but that hasn't exactly prevented him having big hits before.

Lewis should just hold the CDs back until the new year.

 

He has, they’re out on January 13th now

I really don't understand the rationale behind Lewis' label releasing the song in early December. It's near impossible for any new music to push through in the streaming era when Xmas songs dominate.

Anybody would think Lewis was on course to enter at #198 reading this thread :lol:

 

Yes it’s an ‘underperformance’ but the focus is on Christmas songs from streaming sites and radio, releasing it now and with the CDs hitting in early January will mean he’s well placed to be high on playlists once the Christmas songs disappear and zoom up the charts.

I think considering everyone was talking it up as a #1 debut it is a bit of a disaster, even without the Christmas songs being thrown into the mix.

 

I'm not convinced it will actually recover in the new year either.

^^ The last single shifted 8.5k on physicals so I’m sure they’ll be pushing the orders across all 3 formats hard for this one, the record company will do all they can to not let this one fail - I’m sure we’ll get remixes and high streaming playlist placements to coincide with the physical release.

Didn't Ed Sheeran release a single at Christmas a couple or so years ago and it entered at something like #30 and then went up to #2 after Christmas?

 

Isn't it likely that Lew Cap will do similar?

xmas songs at lower positions are pressuring a lot this year s newest songs and i guess it will be difficult to dethrone Mariah or Wham

He has, they’re out on January 13th now

It's really shameful to play with the customers / fans like that. They thought they'd get it before Christmas. Now what? :blink:

It's really shameful to play with the customers / fans like that. They thought they'd get it before Christmas. Now what? :blink:

He should’ve just waited until after Xmas to release full stop

It was clear that Lewis was going for the Xmas #1 but there is simply no interest

and now they're going for an easy Jan #1

Didn't Ed Sheeran release a single at Christmas a couple or so years ago and it entered at something like #30 and then went up to #2 after Christmas?

 

Isn't it likely that Lew Cap will do similar?

 

Worth noting that entry was from two days of the tracking week in the run up to Christmas day itself.