Sam teased some recordings in the studio through his Instagram stories on July 21.

It doesn't actually feel that long since 'People Watching' (the song) was released, probably because of the success of 'Rein Me In'. Crazy that it will be 2 years old in a few months!

I'm interested to see how a new release performs for him after Rein Me In, I don't know if that's elevated him further or if it's a case of the song being even bigger than him.

I don’t think he’ll get another number 1 after that unless he gets Olivia Dean on his next album

I expect the lead single will have his biggest debut yet, even if it's not a #1.

I always thought People Watching would be his 'BIG' era. Does naturally feel like the next one will be huge, and sounds like he'd nailed to headline Glastonbury next year alongside probably a full stadium tour.

Not expecting any of this until 2027. Feel like Rein Me In needs to kind of go away now for the new material to break through. Now they've got the record, I'm pretty sure they'll slowly stop forcibly pushing it.

I reckon when he releases his next album, it will probably fail to star out Rein Me In

13 hours ago, Hadji said:

I reckon when he releases his next album, it will probably fail to star out Rein Me In

Depends what's on there. I think a track like Rein Me In is probably a once in a lifetime kind of song in any case? Not sure you can compare any sort of success to that. He didn't even play the track on all of his tour dates last time around, so that tells you all you need to know.

Weirdly last night afterI assumed he would play festivals, got wind he's booked to play Wembley next summer.

His promo team, as well as his official site, has switched to an 'SF27' campaign, teasing live shows, music and more.

Stadium shows announcement pending - Wembley Stadium, St James Park along with Manchester and Cardiff.

There's a countdown on his official site which ends tomorrow at 10am BST / 11am CEST, so everything points out that the outdoor and stadium tour dates are going to be announced.

The Wembley stadium tour date is confirmed.

stadium dates announced (Proper Massive Stadium Tour '27) alongside confirmation Sam's fourth album is incoming (it'll presumably be released or have its rollout start before the tour starts on June 3rd)

Edited October 21Oct 21 by maggotsforbrains

Only a matter of time before he's announced as Glastonbury headliner too.

This is the announcement.

6 hours ago, WhoOdyssey said:

Only a matter of time before he's announced as Glastonbury headliner too.

Got to be surely with tour dates he's doing as Glasto is the week after Wembley

1 hour ago, LTScream said:

Got to be surely with tour dates he's doing as Glasto is the week after Wembley

Definitely.

There was also a rumour going around a few months ago that he was drunk in a Newcastle pub and telling people he was headlining 😂

He's managed to control what he can of his prices for the tour!

Amazing!

The Daily Mail has revealed Sam as one of the Glastonbury headliners (without any surprise), alongside Harry Styles and Billie Eilish.