The oa/os theory is always such nonsense. The held back release for ‘lucky day’ did nothing. ‘Beat of my Drum’ was just a song that didn’t seem to click with the general public.

 

I feel like 'Beat of My Drum' could have been a fair bit bigger, although perhaps nothing else which is why 'Lucky Day' flopped. It had a fairly decent chart run, so it obviously did connect on some level but obviously limping in at #27 because of its release method isn't gonna encourage support for it from anywhere.

 

I suppose we'll never know now though, so it's pointless speculating.

Edited June 4, 20214 yr by Tawdry Hepburn

I don't think Beat.. would have been a big hit either way, as it was definitely a bit too 'out there' for it to smash but I do believe it would have gone at least top 15 with a heldback release. Lucky Day probably didn't get a lot of support after Beat.. underperforming so it makes sense that one also flopped. I know we'll never know, but I always find it interesting to have these 'what could have been' discussions.

I always thought BOMD was a great debut single but much more on the promo single... i always thought a quicker follow-up to keep the hype would have been better. Waiting several months for 'Lucky Day' seemed mad. I'd have had it out in July.

10 years is crazy, I remember the first time I heard Beat of My Drum so clearly! At first I wasn't sold on it but it quickly won me over and I was obsessed, definitely one of the best solo GA songs. Cinderella's Eyes is still such an incredible album too. Ugh, I miss 2011! :lol:

The oa/os theory is always such nonsense. The held back release for ‘lucky day’ did nothing. ‘Beat of my Drum’ was just a song that didn’t seem to click with the general public.

I think the chart run of Beat of My Drum indicates that a concentrated held back release would have fared better than Lucky Day. I agree with Chemistry that Top 15 might have been feasible.

 

27-64-88-145-76-50-59-84-96-162-190-out-187-out <- #50 is when the CD single came out.

 

Compared with Lucky Day...

 

40-120-out

 

Beat of My Drum only had one CD single (a few copies were unsigned, but I think the majority of copies were signed). Despite Lucky Day having two CDs (one was signed) and a 7" vinyl, it comparatively did far worse, and it's no real surprise because it was dead on arrival on TV/Radio, and the promo wasn't as good as Drum's.

 

 

Beat Of My Drum

01. 12/06 - #27 - 12,851 sales

02. 19/06 - #64 - 4,362 sales

03. 26/06 - #88 - 2,763 sales

04. 03/07 - #145 - 1,761 sales

05. 10/07 - #76 - 3,658 sales

06. 17/07 - #50 - 6,664 sales <- CD Single Release Week

^ Total sales at this point: 32,059.

Obviously we can't assume that every sale up to then would still have been achieved with a held back release... but on 17th July, #11 sold 25,256 and #15 sold 20,541, and I really don't think it's out of the question that Beat of My Drum would have accumulated decent pre-orders during the promotional period and sold enough for Top 15. #10 sold 31,619. The thing is, Radio and TV might not have been put off by the immediate "under-performance" position of #27 and given it some better support in the run up to release. They actually supported it for the first week or two, and then it dropped off completely by the time the CD single was released. Of course I'm speculating, but you just never know what could have been with the traditional held back releases that most artists were still doing.

 

07. 24/07 - #59 - 4,882 sales

08. 31/07 - #84 - 3,233 sales

09. 07/08 - #96 - 2,581 sales

10. 14/08 - #162 - 1,397 sales

11. 21/08 - #190 - 1,237 sales

^I don't have the sales from when it was #187 on 2nd Oct '11, presumably around 1,300 though.

 

Lucky Day sold 7,256 to get to #40. Week 2's figure is unknown but I would estimate between 1,800 and 1,900 - that was the same week that Cinderella's Eyes charted at #17 with 8,473 first week sales.

Do we think there is any chance of something happening with the 10th anniversary in September? I'd would LOVE to get a vinyl, obviously, or even a Spotify re-release with the b-sides (which are still not available on streaming platforms...).

Yes please, or even some demos of songs that didn’t make the album.

I love how Jay always brings the facts :clap:

 

Gosh, I can't believe we're approaching the decade anniversary of this. I wholly refuse to accept 2011 was 10 years ago.

i'd love her to have 'disco blisters' on streaming...

The one b-side I don’t own as it isn’t available for purchase on iTunes.

The album feels nowhere close to 10 years old

The album has aged very well.

View this post on Instagram

 

The vinyl is coming, people!!!!! She posted this, as well as Plastic Pop Records (the company that recently did the SEB vinyls).

Beat of My Drum is rather annoying imo. Lucky Day is great though, it is sad it only made #40 in the charts.

The vinyl is coming, people!!!!! She posted this, as well as Plastic Pop Records (the company that recently did the SEB vinyls).

:cheeseblock: Extremely ready for this!

 

Now I'm wondering if they'll go with a green or pink vinyl!

Great too see going ahead.

I *need* this on vinyl! :w00t:

So excited for this

Oooooh defo getting this. Would prefer a 2nd album though

Can’t wait for whatever it is. If it is a vinyl I hope they at least add some bonus tracks or demos and add them to streaming too

 

I also wish it was a new album too but oh well

discos for streaming