The song is up to #125, all this is from is Capital playing it a bit over the past couple of days. It's not even on Radio 1's playlist yet, nor has the video been released. I said I wouldn't jinx it but think #1 is looking more and more likely.

Based on that snippet this could be their best video yet, makes a change from the mundane "lets dance in a warehouse" kinda videos we've had before! :wub:

EASILY their best video! Jesy looks incredible! Maybe a bit too much CGI and effects but definitely my favourite of their videos! :wub:

 

Slay my existence Jade. Even when looking dorky and the others dressed sexy, she still slays them all :wub:

 

The song is growing on me as well!

the song and video are clunky as f*** and i don't get the american high school appropriation for a british girlgroup it feels try hard and disingenuous and the melody doesn't fit the narrative of the video whatsoever.

 

what a shocking disappointment and a total bump in the road for their career. it really will be a flash in the fanbase pan sort of hit...

the song and video are clunky as f*** and i don't get the american high school appropriation for a british girlgroup it feels try hard and disingenuous and the melody doesn't fit the narrative of the video whatsoever.

 

what a shocking disappointment and a total bump in the road for their career. it really will be a flash in the fanbase pan sort of hit...

Well its pre-order would suggest otherwise - it's definitely reaching beyond the core fanbase given that it didn't plummet after the first few days. I know it's a cliche, but it's certainly a grower. Maybe not to the same extent as 'Move', but I have noticed a lot of people doing a total 180 on it.

 

The video is fantastic, it really fits the mood of the song. Shame a lot of people can't appreciate it for what it is.

Great video, definitely one of their best I would say. I agree with Defaze, it fits the song very well I think.

 

Jade as a geek though :wub:

such a fantastic start to this campaign! its v katy perry!

The video is like Sabrina the Teenage Witch.

Exactly what I was expecting from the video and I wasn't disappointed. I love how they used the chorus as "the curse"/"spell". It all worked so well and I agree with Tim, Jade was bloody amazing.

 

I really can't get enough of this! :wub:

the song and video are clunky as f*** and i don't get the american high school appropriation for a british girlgroup it feels try hard and disingenuous and the melody doesn't fit the narrative of the video whatsoever.

 

what a shocking disappointment and a total bump in the road for their career. it really will be a flash in the fanbase pan sort of hit...

 

Judging on it's pre-order it's looking to be their biggest hit since 'Wings'.

 

If the pre-order continues to climb so rapidly, the release might have to be brought forward?

OMG I'm such a sucker for video's like this. Brilliantly done. Very Sabrina The Teenage Witch esque (as been mentioned already) but there's nothing wrong with that and it only goes on to enhance the song for me. The girls all look fabulous in it too. Gahh it's so geeky and fun :wub:

 

Easily my favourite video by them as well running close with 'DNA' and 'Salute'.

Edited May 29, 201510 yr by Rob S~

The video is trending in the top 3 on Facebook *.*

Don't like the song or Little Mix very much, but I have to say, Jade's acting in the video was fantastic!

Their best video will always be "Salute", that can't be topped tbh.

 

Good video tho, and the song is still flawless.

I need this on Spotify like today. Her best video and they truly deserve that #1 for this tune <3.

The video is decent. I like it more after reading comparisons to 'Sabrina The Teenage Witch' because that show is everything.

 

The song is still fantastic too. Doing BRILLIANTLY on pre-orders so hopefully a big hit for them. My favourite lead single from them <3

Oh my I LOVE the video <3 Perfect fit for the song and they all look amazing! I really hope this is a big hit, what a brilliant little pop song <3

LOVE the video fits the song perfectly really can see this being a big hit for them here and if promoted well in the US as well.

I LOVE THAT. So great to see them doing something not even just a bit away from their usual "dancing in a warehouse" style, but a total different but superb direction. It really brings out the fun in their personalities that make them such a likeable band in the first place.

 

Everything about this is spot on so far. They waited too long for the video of Move and it took ages for momentum to build (it seemingly only actually became popular once it hit the charts) but the timing has been great for this and I think the change in direction works so well for them.

 

Now #74 on iTunes aswell!