March 8, 20187 yr "Shine" heads "King" for me too, though not by much, Both 10/10. On 2nd listen, it seems that it isn't until the final chorus of "Sanctify" that it gets particularly good, actually... it does feel like they can do better. Oh and I loved "Meteorite".
March 8, 20187 yr I don't really get how they can claim this isn't a real single and the first "official" single is still to come? It had a big build up to release, has a big budget video, was added to Hot Hits UK 10 minutes after release (along with a load of other big playlists) and has been sent to radio. What about this isn't a single?
March 8, 20187 yr King, Shine and Eyes Shut were all amazing. If the newies are like Sanctify then I think this will be another artist I'll go off of unfortunately :(
March 8, 20187 yr So, having heard the song by itself without the video, it's not as strong. Still decent, but I'm hearing what other people are saying about it. As a sampler for their new direction it would be pretty cool. Might do okay as a lead single, but their record company and crew will probably want a guaranteed hit so this one may've just been testing the waters.
March 8, 20187 yr they aren’t looking at this as a song to be top 10 on livepopbars; it’s a “reintroduction” refresh, this is us again moment et it’s also a bit reductive to state that a band is only as good as their most HIT single...’king’ is phenomenal and a huge SMASH but so was ‘take shelter’ / ‘shine’ in fact y&y are rather *.*
March 8, 20187 yr Just heard this now and it’s not that bad! I’m not huge on the video but the song is quite nice, production reminds me of the Black Panther Soundtrack I think which is good
March 9, 20187 yr Straight to B list on R1. It’s not a ‘taster’ or ‘buzz’ single. Polydor seem to have put a lot of money and thought behind this release so they are expecting big things from it.
March 9, 20187 yr the new songs is a real grower, love it has been insta-added t R1's b-list this morning
March 9, 20187 yr I am pretty sure Radio 1 have added "soft" release singles by acts they like before, and then gone on to add the "big" one later? I can't think of any examples off the top of my head, but I do know it has happened in the past.
March 9, 20187 yr I am pretty sure Radio 1 have added "soft" release singles by acts they like before, and then gone on to add the "big" one later? I can't think of any examples off the top of my head, but I do know it has happened in the past. True, but this has had huge Spotify promo, has been sent to all radio stations (Capital also hammering) and has a big budget video. I don't see how this could be differentiated to a normal single.
March 9, 20187 yr True, but this has had huge Spotify promo, has been sent to all radio stations (Capital also hammering) and has a big budget video. I don't see how this could be differentiated to a normal single. I guess the only way we can know now is to wait and see how it all plays out over the next few weeks.
March 9, 20187 yr I'm quite sure this is the official lead single - instant Capital and Radio 1 support, a music video and on Hot Hits within half an hour after its release. They're going in hard and I don't see why they'd make this much effort for a buzz single.
March 10, 20187 yr Honestly I don't get the lukewarm reception for this. 'King' aside, I'm not a massive Y&Y fan and yet I loved this on first listen!This is exactly how I feel, I'm very very impressed with it!
March 11, 20187 yr I've just heard this on R1 and I actually really like it! I thought they went really downhill when they got big (I liked their early singles but 'King' got old for me really quickly and I never liked 'Shine') so I wasn't really anticipating this comeback but this honestly might be their best song, I don't get why it's had such a bad reception!
March 11, 20187 yr True, but this has had huge Spotify promo, has been sent to all radio stations (Capital also hammering) and has a big budget video. I don't see how this could be differentiated to a normal single. exactly it really sounds like a soft release but everything suggests otherwise if this lead single then they have become v self indulgent / absorbed
March 11, 20187 yr exactly it really sounds like a soft release but everything suggests otherwise if this lead single then they have become v self indulgent / absorbed Literally why I don’t like Olly Alexander :lol: I wonder if this will be their “Thank You” or “7/27” moment with a big lead and a few minor hits.
March 11, 20187 yr I am pretty sure Radio 1 have added "soft" release singles by acts they like before, and then gone on to add the "big" one later? I can't think of any examples off the top of my head, but I do know it has happened in the past. Justin Timberlake this year with Filthy/Say Something!
Create an account or sign in to comment