June 25, 20186 yr Is Dua Lipa or the record label actually earning any money from the streams of a fan-made lyric video or trap remix though? The reason only streams from official outlets are going to be counted is because those are what generate revenue. I suspect the major labels have done this to encourage stans to stream their official videos instead of fan-made ones. Besides, having a song chart because it was used as background music in a user-made video would really call into question the credibility of the chart. Just look at all the criticism Billboard got when 'Harlem Shake' got to #1 off the back of user-made 30 second clips and when Soko went top ten when pretty much no one was watching the video for the song. It's not like the fake cover versions that people were actually buying (and still I'm sure even some of those got deemed chart ineligible). Also it seems like self-released songs will be counted. In the video streaming chart a rapper by the name of K-Trap has a self-released song in at #68. It got uploaded to GRM Daily rather than his own channel, so I'm not sure about what happens if you upload it yourself, but it should mean the likes of Selected are also counted as official outlets. Where the music used is identical to a released version, the label will usually "monetise" the audio so yes. Unofficial remixes probably not. I wonder if they've worded it badly and all monetised audio of chart-registered songs will be counted, regardless of who uploaded it.
June 25, 20186 yr Meh. I've pretty much stopped following the Official Chart now so this news doesn't disappoint me or make me elated but I'm not surprised it's happened. Airplay will be the next thing to be added as has been previously mentioned in the thread. I don't see why they would add airplay now. If they were ever going to do it, it was when sales were falling and the chart was becoming irrelevant below a certain point. There is no need to do it now.
June 25, 20186 yr Pretty much in favour. Think most important that they've finally differentiated the ratio between paid and free streams. And the YouTube chart doesnt seem as manipulated by payola. Will be interesting to see how it changes things!
June 25, 20186 yr Knew this would happen. Next will be airplay added & then tweets, and finally any time someone mentions a song. I can't wait for the big Christmas 2029 campaign of thousands of people just shouting the name of a song into their phones over and over again to get it to #1.
June 25, 20186 yr As long as drake isn’t a video streaming behemoth as well and it alances him out im in favour :lol:
June 25, 20186 yr Source? I don't think this is true at all, it seems to be much easier for songs to get to 1 billion plays on YouTube now than ever before for example. Well, it's true that more people than ever are using youtube, but that's just the nature of anything that's more and more a household name, like google or wikipedia or any big website. Before streaming took off though, it felt like youtube was THE place to listen to music outside of the radio or a music channel on tv. Nowadays it's A place and the big place to watch music VIDEOS, but not necessarily somewhere you'll base listening to your music on, like you're less likely to put youtube on in your car or at a party or at work or whatever than you are to put a spotify playlist on. It's not the first thing you'd - or many people would - reach for to listen to music online, as it was before streaming via dedicated services was such a big thing as it is now. So that's why it seems an odd step. Obviously they want to incorporate music video watches as music consumption, but that then becomes muddy because they don't want music channel watches or anything like that to count. It's cherrypicking again and it's a little weird and annoying imo, on principle.
June 25, 20186 yr Well, it's true that more people than ever are using youtube, but that's just the nature of anything that's more and more a household name, like google or wikipedia or any big website. Before streaming took off though, it felt like youtube was THE place to listen to music outside of the radio or a music channel on tv. Nowadays it's A place and the big place to watch music VIDEOS, but not necessarily somewhere you'll base listening to your music on, like you're less likely to put youtube on in your car or at a party or at work or whatever than you are to put a spotify playlist on. It's not the first thing you'd - or many people would - reach for to listen to music online, as it was before streaming via dedicated services was such a big thing as it is now. So that's why it seems an odd step. Obviously they want to incorporate music video watches as music consumption, but that then becomes muddy because they don't want music channel watches or anything like that to count. It's cherrypicking again and it's a little weird and annoying imo, on principle. I think you're basing this on personal experience rather than evidence. I don't believe for a second people are using YouTube for music less than they were 5 years ago. A heck of a lot of people use it as their primary source of music.
June 25, 20186 yr The songs on top of HOthits and similar playlists should have less streams The free users are forced to listen to the top songs no choice no skip
June 25, 20186 yr idk if it's been posted here but OCC have posted the top 20 streamed videos ever in the UK + top 20 of 2017 All time: 1 SHAPE OF YOU ED SHEERAN 2017 2 UPTOWN FUNK MARK RONSON FT BRUNO MARS 2015 3 SEE YOU AGAIN WIZ KHALIFA FT CHARLIE PUTH 2015 4 SORRY JUSTIN BIEBER 2015 5 DESPACITO (REMIX) LUIS FONSI/DADDY YANKEE/BIEBER 2017 6 THINKING OUT LOUD ED SHEERAN 2014 7 SHAKE IT OFF TAYLOR SWIFT 2014 8 CLOSER CHAINSMOKERS FT HALSEY 2016 9 GANGNAM STYLE PSY 2012 10 ROCKABYE CLEAN BANDIT 2016 11 ALL ABOUT THAT BASS MEGHAN TRAINOR 2014 12 CHEERLEADER (FELIX JAEHN REMIX) OMI 2015 13 HELLO ADELE 2015 14 WHAT DO YOU MEAN JUSTIN BIEBER 2015 15 LET HER GO PASSENGER 2013 16 LEAN ON MAJOR LAZER FT MO & DJ SNAKE 2015 17 ALL OF ME JOHN LEGEND 2014 18 HAVANA CAMILA CABELLO FT YOUNG THUG 2017 19 BLANK SPACE TAYLOR SWIFT 2014 20 CHANDELIER SIA 20142017: 1 SHAPE OF YOU ED SHEERAN 2017 2 DESPACITO (REMIX) LUIS FONSI/DADDY YANKEE/BIEBER 2017 3 ROCKABYE CLEAN BANDIT 2016 4 CASTLE ON THE HILL ED SHEERAN 2017 5 UNFORGETTABLE FRENCH MONTANA FT SWAE LEE 2017 6 I'M THE ONE DJ KHALED/BIEBER/QUAVO/CHANCE 2017 7 NEW RULES DUA LIPA 2017 8 SWALLA JASON DERULO/NICKI MINAJ/TY 2017 9 TOUCH LITTLE MIX 2016 10 HAVANA CAMILA CABELLO FT YOUNG THUG 2017 11 SYMPHONY CLEAN BANDIT FT ZARA LARSSON 2017 12 WILD THOUGHTS DJ KHALED FT RIHANNA/TILLER 2017 13 GALWAY GIRL ED SHEERAN 2017 14 CLOSER CHAINSMOKERS FT HALSEY 2016 15 PERFECT ED SHEERAN 2017 16 SOMETHING JUST LIKE THIS CHAINSMOKERS & COLDPLAY 2017 17 STARBOY WEEKND FT DAFT PUNK 2016 18 THAT'S WHAT I LIKE BRUNO MARS 2016 19 YOU DON'T KNOW ME JAX JONES FT RAYE 2016 20 LOOK WHAT YOU MADE ME DO TAYLOR SWIFT 2017 LWYMMD could've served some longevity if video streaming was introduced a year ago :cry: SIO & BS slaying <3
June 25, 20186 yr From the latest issue of Music Week, the version of the article announcing the new chart rules that has been published in the magazine: The Official Charts Company has unveiled a major revamp of the Singles Chart that significantly upgrades the value of streams from subscription services and adds video streams for the first time. The new measures will kick in on the chart published July 6 and will see a new ratio of sales to streams, where one sale will equal 100 paid-for streams and 600 streams on ad-funded free services. The previous rate saw all streams measured at a ratio of 1:150. Free and subscription video streams – which now feature on the likes of Spotify and Apple Music as well as YouTube – will be added to the charts at the same rates. “We’re fitting in with the evolution of the market,” Official Charts Company chief executive Martin Talbot told Music Week. “Streaming is growing, sales are declining, we’re shifting more and more to access and it was the right time to reflect streams coming from someone who has paid for access, versus somebody who is getting access through a free service.” New Official Charts Company non-executive chairman Derek Allen – also SVP, commercial at Warner Music UK – told Music Week that the changes had been extensively tested over the past year to ensure they did not have a disproportionate effect on any genre or label group. “Everyone bought into the principle,” he said, “But there were concerns around what the impact would be and whether it would favour certain groups or genres or labels over others. But, once we’d all sifted through the data, it was pretty much unanimous.” The decision to add video to the chart coincided with the recent launch of YouTube Music’s long-awaited audio and video subscription service, but Talbot said that was not a significant factor in the change. “The main driver was the increasing instance of premium streaming services such as Spotify and Apple Music making video available on their platforms,” he said. “Artists use visuals to amplify their creativity and vision and it’s about making sure we measure the popularity of that. People are being presented with music now in a way that’s not just a flat audio experience, it’s a visual experience as well.” Only official videos sanctioned by the artist or rights-holder will count towards the chart, with viral UGC content ineligible. Talbot and Allen said, while there had been initial concerns from independent labels that the move would favour the bigger video budgets of the majors, testing revealed only a few videos – such as Childish Gambino’s This Is America – would have significantly benefitted in terms of chart position. “We feel it’s good to have that impact,” said Talbot. “If a video is getting that much attention, then it should influence its position in the chart. What we didn’t want to see was salacious videos being pushed to the top of the charts based on video only – and there’s no evidence that will happen.” The video changes were welcomed by execs from labels and DSPs. “It’s important that the Official Chart is an accurate measure of how fans are enjoying music - and music video content is increasingly a part of the consumer landscape,” said Peter Leggatt, Sony Music UK’s VP of sales & business development. “This is another major step to ensure that the charts remain as significant and relevant as ever.” “It is important that the Singles Chart is a reflection of each week’s consumption,” agreed Korda Marshall, BMG’s EVP, new recordings. “It has taken a while for video to be included, but this an important step in the right direction.” “Video views on YouTube are an essential measurement used by everyone in the industry,” said Eduard Castelló, UK music partnerships manager for YouTube and Google Play Music. “Adding YouTube views to the Official Charts helps showcase the true footprint of a track. With some artists bubbling up on our platform before they do elsewhere, we are excited to see how these changes help new talent make it to a broader audience faster.” Talbot said evidence suggested the upweighting of premium streams would also help new songs enter the chart higher and speed up the exit of older songs, echoing the successful changes made to the chart last year. Those changes saw increased sales:streams ratios for records in long-term decline and a cap on the number of songs in the chart by individual artists. The changes do not apply to the Album Chart, but the tweaks are unlikely to end here. Further possible changes are under review, with elements of the industry previously calling for playlist plays to be downgraded versus elective ones, or for radio play to be added to the chart. “It’s no secret those things do come up,” said Allen. “There are a number of changes we’re looking at in terms of the way the market’s developing and whether the chart should reflect those elements.” For now though, industry chart watchers will be keenly awaiting the impact of the new rules. “Everybody is winning here,” declared Talbot. “By upweighting premium, Spotify’s share is increasing. YouTube is winning because its videos are coming into the chart. And we’re all winning because the chart is reflective of everything. There isn’t another chart that comes anywhere close to the comprehensiveness of the Official Chart.”
June 25, 20186 yr I think you're basing this on personal experience rather than evidence. I don't believe for a second people are using YouTube for music less than they were 5 years ago. A heck of a lot of people use it as their primary source of music. Sorry, what else am I supposed to base my thoughts on? I don't have time in my day or the resources to do a peer-reviewed analysis of music listening trends. Are you basing YOUR perspective on surveys and reviews or is it just your own personal experience, too?
June 25, 20186 yr That article is like saying We want to be like Billboard Pretty sure theres gonna be a big bias towards big pop artists like taylor with videos that cost cazillions, indie alt indie music is gonna struggle even more
June 25, 20186 yr Author The songs on top of HOthits and similar playlists should have less streams The free users are forced to listen to the top songs no choice no skip As far as I'm aware, free mobile users are forced to just shuffle playlists so won't necessarily get to hear the top tracks straight away
June 25, 20186 yr Sorry, what else am I supposed to base my thoughts on? I don't have time in my day or the resources to do a peer-reviewed analysis of music listening trends. Are you basing YOUR perspective on surveys and reviews or is it just your own personal experience, too? Yes, it's based on surveys and articles I've read.
June 25, 20186 yr As far as I'm aware, free mobile users are forced to just shuffle playlists so won't necessarily get to hear the top tracks straight away Nope Its random but with just a small shuffle 1-3-2-4-6-10-7 If you play ten tracks of HH you’re not gonna hear song 52
June 25, 20186 yr Author Nope Its random but with just a small shuffle 1-3-2-4-6-10-7 If you play ten tracks of HH you’re not gonna hear song 52 Interesting, didn't know that. Thanks!
June 25, 20186 yr As far as I'm aware, free mobile users are forced to just shuffle playlists so won't necessarily get to hear the top tracks straight away Free mobile users also get 5-7 skips
June 25, 20186 yr I am looking forward to this change. It will certainly make things more interesting, there will always be some songs like EO's 'German' which seem to do quite a bit better on video streaming than on audio streaming. A lot of people use Youtube for listening to music rather than Spotify, I think quite a few older people use it compared to Spotify (my parents would listen to songs using YouTube for example) so the demographic would be a bit older, like the iTunes chart. This reflects a wider range of people. I have one concern though, can't Youtube view counts quite easily be manipulated unfairly?
Create an account or sign in to comment