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MTSWY is showing signs we thought it would and helping the album nicely.

It is a wonderful result from a 5th single.

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Great news on Golden midweeks - loving this gentle burn of a great album - MTSWY can't believe the strength of reaction

 

This! Absolutely love that it is still bubbling along rather than it all being over in 12 weeks!

I never expected for Golden to stay around the charts for so long.

It is years since we have seen this happen for Kylie.

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In terms of full Top 200 chart runs, Golden has spent a longer consecutive run in the chart than Light Years (30 weeks) or Body Language (23 weeks).

 

X did 40 weeks (which is also its total number of weeks) and Aphrodite did 42 weeks - I can see Golden getting up there too as it'll hit 40 weeks in January.

I believe Golden will manage many more weeks in the Top 200 region of the chart.

It would be lovely to see it up there matching X and Aphrodite or possibly pushing ahead of them.

Could easily clock up many more weeks with the low sales climate in Q1 plus her summer tour and potentially Glastonbury even if she does release a new GH I think people will seek out Golden too.
Should be top75 again and nice to see sales improving on last week (once the cassette sales are removed).
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Music Week interview with BMG's Alistair Norbury (President, Repertoire & Marketing), with references to Kylie:

How has BMG secured UK chart success for its artists in 2018?

 

“The fact is that we clearly focus our attention on established, iconic artists and they are our frontline releases, they’re not legacy releases, they are not heritage releases. The fact that the bulk of our resources and our time and energy are spent on these artists is reflected in the success, because we basically focus everything on them. The fact that we have a very strong A&R team, with Korda Marshall, Jamie Nelson and Thomas Haimovici means we’re spending a lot of time taking care and attention in the records we make. And the marketing team is undeniably brilliant.”

 

Are you hopeful of another No.1 with Dido next year?

 

“Yes [but] look, we never know what is coming. The fact that this year for 28 weeks we’ve had a soundtrack album at No.1, just about everybody is going to be looking more at those projects. We will do everything we can to deliver the most successful campaign but what you can’t predicate for is freak releases, events happening, the tragedy of somebody passing away. Our ambition next year is to now make sure records have a longer life. Kylie has gone back [at No.42 with Golden] 32 weeks after the record came out. We’ve released the fifth single from an album, and hopefully that album will sit there for the rest of the year.”

 

The lack of UK No.1 albums this year shows it’s been tough for artists, including BMG contenders such as Rick Astley and Richard Ashcroft…

 

“Correct. It is very difficult. This year the achievement of The Greatest Showman has obviously taken up a lot of the bandwidth and that has been followed by the other soundtracks. We are in a very competitive landscape, that makes The Prodigy result so remarkable. I just think we are focused on our particular lane. We’ve stepped slightly out of that lane this week with Aled Jones and Russell Watson. I am delighted that our first what I call Decca project is a Top 10 record, it is fantastic. We’ve decided to take a look at it and we’ve applied a very similar methodology to working that record. You’ll see BMG doing more of these crossover classical and jazz type records, because we’ve had a go and we like this space. We think it’s a world we can successfully operate in.”

 

With the increasing lack of retail space for physical music, is that also a challenge for securing a No.1 album?

 

“Obviously, the lack of retail space will have an impact. Our job is to make the most compelling case for being given the visibility we want. We know the supermarkets like you to be TV advertising, we know they like you to be on all the big TV shows, on all the channels. They are the two drivers that influence the decision. We are fortunate with traditional retail, they see us bringing The Prodigy, and Rick Astley, and Kylie, and Dido, and records that still have a very strong physical presence. I think we’re going to maintain that but you’re right, as the time goes by, the physical retail opportunities get tighter. But all we can do is continue to deliver the best repertoire and market it in the best way to retail.”

Great article - love how invested they still are in Golden to actually know what position it’s at this late in the game!

 

Also Golden has been reduced to £5.99 at HMV and added into their 2 for £10 deal which should give it some further shelf space and instore presence over the coming weeks :cheer:

Today is Black Friday so maybe the Golden price reduction will have more prominence today?

 

It’s now listed about halfway down the page on Amazon’s deals and is currently #35 (Think that’s the highest it’s been so far with the price reduction).

Great stuff!

 

I've got my fingers crossed the super deluxe vinyl gets a discount. :kink: Maybe I can put it on my Christmas list.

 

EDIT: Haha, and just like that! Half price on Kylie's website as part of Black Friday: https://kylie.tmstor.es/cart/product.php?id=36250

 

What a bargain...I bought it release week for £48 in HMV. Expect there can't be that many produced/ left so hoping they sell out of all the remaining stock....it's still pricey and aimed squarely at the fanbase. I can't complain, I bought all the stunning PWL boxsets cheaply.

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