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'It's the Most Wonderful Time of the Year' returned to the TV airplay chart last week, re-entering at #88.

 

This is its (incomplete) chart run (I'm missing 2018 and maybe a bit of 2019):

 

NE: 77-72-62-61-64 (first entry: 05/12/15) 5w

RE: 63-62-69-69-72-64-92 (second entry: 26/11/16) 7w

RE: 69-65-68-58-53-51-65 (third entry: 25/11/17) 7w

RE: 45-38-31-35 (fourth entry: 05/12/19) 4w

RE: 57-41-34-32-32-23-26-24-87 (fifth entry: 12/11/20) 9w

RE: 88 (sixth entry: 18/11/21) 1w

Total: 33w

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While highly unlikely, another Kylie Christmas song entering the charts would be welcomed.

It would make a great addition to the right advert.

Kylie Christmas coming for another couple of thousand sales by year end.

 

I'd assume it'll sell maybe 3-5k. It seems to be its usual numbers when Kylie doesn't promote it.
If it could get that amount it would be great, it would bring it to around 170k I think.

 

It was at 153k at the end of last year, so it might be around 155k now. I guess clearing 160k this Christmas is possible.

Kylie christmas, golden and disco are all so close together with sales, for me disco and golden would ideally pull ahead but christmas will probably be more of a trickle seller each christmas and extend its lead.
  • 2 weeks later...

'It's the Most Wonderful Time of the Year' jumped 88-17 a couple of weeks ago, surpassing its previous peak of #23 that it set last year. It fell to #19 last week.

 

I find it interesting the music channels have favoured this over 'Santa Baby' which has both the Top of the Pops performance and the 2010 Love Magazine video to choose from. I guess the popular Andy Williams version doesn't have a music video so they show Kylie's instead.

I wish KC would get a boost and spend a few weeks in the charts each year, I know most people don’t seem to like it but I love that we have a Christmas album

I had hoped it would gain a chart presence since its release but it never happens.

That said, it attracts sales but not enough to re enter but helps increase its total.

When the album was first announced I did think it would return to the charts at Christmas on and off but I've come to accept it wont happen as it hasnt done so apart from the snow queen edition which didnt do aswell as hoped.
Yeah, it keeps selling at least in miniscule amounts (I think around 3-5k a year) - obviously it's not enough to re-enter but at least it keeps ticking along and probably sells more over the Christmas period than most of her catalog albums.
  • 3 weeks later...

At Christmas currently Kylies 5th most popular streamed song on Spotify. Coming up to 22,000,000 streams.

 

Doesn't get featured enough.

Yeah, it keeps selling at least in miniscule amounts (I think around 3-5k a year) - obviously it's not enough to re-enter but at least it keeps ticking along and probably sells more over the Christmas period than most of her catalog albums.

Indeed and i would say this was the intention when released that they could capitalize on the christmas market,

Well it helps her streaming end of Nov to early Jan. She can add stuff when she likes too.

 

We know being more of a streaming force is a big BMG objective going forward

I know bmg have worked hard to increase her streaming but sometimes I feel it's like pissing against the wind for kylie and so many other artists.

Yes, sadly the majority of the Kylie Christmas and Snow Queen are only achieving fan streams…think only SCICCTT and Oh Santa are going to outperform previous years…Santa Baby and At Christmas not quite best years but decent and who knows they could still achieve better numbers. The rest seem to have all fallen back or were minimally streamed anyway.

 

I made a note of each tracks totals at the end of Christmas last year and 1st December so I’ll have a look via desktop later and post updates.

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