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This has grown on me massively, it doesn’t sound like a big international hit that she desperately needs, however the music video is rather incredible. Her presence in a music video is brilliant and she owns it. My fav video since Ain’t My Fault.
She seems done, for this era at the very least but... it's not all about charts because this is probably the most instant song she's released yet for me. A real simple pop bop that does exactly what it needs to :wub:
She seems done, for this era at the very least but... it's not all about charts because this is probably the most instant song she's released yet for me. A real simple pop bop that does exactly what it needs to :wub:

100% agree - this is by far the most instant of anything she's released recently. Nothing groundbreaking, but it's amazing in all its simplicity.

She seems done, for this era at the very least but... it's not all about charts because this is probably the most instant song she's released yet for me. A real simple pop bop that does exactly what it needs to :wub:

 

I can see them rush releasing the album so she can leave Epic but I truly hope any new material is out before the end of the year.

Has re-entered UK Spotify at #145 :D and #153 on Worldwide on Spotify.
Has re-entered UK Spotify at #145 :D and #153 on Worldwide on Spotify.

Tbh that's not too bad, it's not on any of the playlists yet either I don't think!

Tbh that's not too bad, it's not on any of the playlists yet either I don't think!

 

It was added to HHUK yesterday, I can see it being added to TTH soon also as it’s just been sent to US radio so at least it’s going to be receiving a push by her label!

not as good as 'Don't Worry 'Bout Me'.

 

It sounds more commercial than that did though.

My exact feelings!

First listen..

 

I love this.

 

YTF is this era not doing anything for her! She's in the exact lane I feel like she should be in and be huge with! Ffs. Everything from this era has been 10/10 for me.

 

Banger after banger.

She hasn't been handled greatly, past Ruin My Life. Don't Worry About Me could've been bigger than it was but they fluffed that up, WOW didn't really get any push and they've let the hype get sucked away, so now she needs a big hit to make up for the ground she's lost - that's why she's not as big as she could be.

 

I'm not convinced this is quite the big hit she needs, it feels very Want To Want Me/Black Magic kind of 80s reminiscent in sound which isn't really "very now" but as I've said, a really solid pop song for me.

It seems to be having a little bit of life in the United States surprisingly and it if picks up there it could do well worldwide especially with it not being added to TTTH. 'All The Time' was the third most added song on Pop radio this week with 33 adds which is quite impressive considering there's no radio deal and she doesn't have a solo hit in the US. It's also picking up on US iTunes (Currently #144) and finally in Apple Music at #888 there.

 

Radio Adds

 

Top 40

124 SHAWN MENDES & CAMILA CABELLO Senorita Epic-Republic Stations

54 TAYLOR SWIFT You Need To Calm Down Republic Stations

33 ZARA LARSSON All The Time Ten/Epic Stations

25 AVICII SOS f/Aloe Blacc Avicii/Geffen/Interscope Stations

19 AVA MAX So Am I Atlantic Stations

19 MILEY CYRUS Mother's Daughter RCA Stations

17 LEWIS CAPALDI Someone You Loved Vertigo/Capitol Stations

16 HERVE PAGEZ & DIPLO Spicy f/Charli XCX Mad Decent Stations

16 MARK RONSON Find U Again f/Camila Cabello RCA Stations

14 CYN Holy Roller Unsub Records/Caroline Stations

12 DJ KHALED Just Us f/SZA We The Best/Epic Stations

12 MAX Love Me Less f/Quinn XCII Arista-RED Stations

11 MARSHMELLO & KANE BROWN One Thing Right RCA Nashville Stations

11 TOVE LO Glad He's Gone Island/Republic Stations

 

I do think she needs a new team / management though as like previously stated 'Don't Worry About Me' was handled horribly, it could have been a cute top 20 hit in the UK especially as when it was rising on iTunes and Spotify, there was nothing there to attempt to push it and then it was quickly removed from every playlist and put back up to 99p.

 

I wouldn't mind a couple of guest features, I do admire that she doesn't seem to like releasing her music with features either but I wouldn't mind her next single having a guest feature on it in order to boost her profile and in order to get her a hit and again as Rob stated 'All The Time' is a bop but it's not a worldwide hit.

Zcarlet Zara flops like I predicted!

 

I am disappointed in a way as I love to see fellow Swedes succeed... but Scarlet Women like Zara needs to be taught!

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