Top 50!

Over 4,000 sales away. To put that into perspective, they're closer to #12 than they are to #5.

 

Sorta thought that, ah well!

Everyone on here knows Mint Royale knows Jack shit about how the mids work, they just saw an oppurtunity to have a dig at Ed.

First album to pass 100k+ first week sales in 2019. But I wonder if it would still pass 100k+ first week without streaming

From what Minty said did Lewis have a higher day one worth of sales but Ed sold more the other days of the week like he kept the momentum going throughout the week?

 

 

From what Minty said did Lewis have a higher day one worth of sales but Ed sold more the other days of the week like he kept the momentum going throughout the week?

 

Ed has much stronger streaming, Minty was assuming Ed and Lewis would have the same proportion of sales from streams which was never going to be true.

First album to pass 100k+ first week sales in 2019. But I wonder if it would still pass 100k+ first week without streaming

 

Looks like it'll be some way short of that. Although Take That's Odyssey managed 'only' 99k sales excluding streaming in its first week. The last time any albums passed 100k pure sales in a week was Christmas 2017 when two did so: Eminem's Revival and... Ed Sheeran's Divide

From what Minty said did Lewis have a higher day one worth of sales but Ed sold more the other days of the week like he kept the momentum going throughout the week?

 

He would have known there was missing sainsburys physicals along with all the usual missing streaming which would make the first mids (saturday) especially low. But hey he got attention and people got their 'Ed is flopping!!!!111!!!'.

Ed is not flopping but he's seriously underperforming considering he's the biggest UK artist from the last 5-10 years together with Adele and that his previous album opened with 675K only 2 years ago

Physical sales are dead, successful albums will be measured by longevity and consistency especially via streaming sales. The greatest Showman never got close to doing 100k in one week yet it is at nearly 2m. George Ezra hasn't had any huge sales weeks but he I'm sure will pass 1m sales.

 

The music industry has changed hugely in those 2 years since Ed's last album, he probably had the last ever huge opening week sales. I'm not sure Adele or he will get close to those type of opening week sales ever again unless the industry changes again.

sure that's part of the story but I think he has kinda alienated his physical buyers

I reckon the new adele album will easily do 200k. she’s probably still a big physical seller.

I'd say far more for Adele

unless she comes back with something that alienates her core fans

I'd suggest a higher proportion of the people who bought a physical copy of Divide in week 1 have since switched over to streaming than those who bought 25 in week 1, even with that being over a year earlier.