Happiness was meant to be a single originally though, they mentioned a video with rain etc was planned in Brazil. This one's more Covid's fault though.

Just my speculation:

Happiness was planned to be an actual single, together with Not A Pop Song. There was a video of Perrie singing and loving it very early January 2020. I think Break Up Song was a last minute choice - actually they said it themselves. Also, Sweet Melody was a last minute choice as well. Remember the Middle 8 of Sweet Melody was recorded in Summer, according to Emenike's Instagram Live. So yeah, I think the run we had was all an afterthought.

Jeez. Break Up Song and Sweet Melody being last minute decisions with Not A Pop Song and Holiday being in the plans.

 

Homophobic.

I love Holiday a lot but BUS, Happiness, Sweet Melody and Confetti would have been THEE best singles run.

Holiday has grown on me tonnes but it was a strange singe choice.

Re-enters the top 100 at #87 to spend a 45th week inside the top 100 :wub:

The way I'm laying on the comfiest sun lounger in Morocco listening to 'Holiday' on loop should be the law quite frankly. B-)

I wonder how long it will take confetti to make platinum.

End of next year maybe

I love Holiday a lot but BUS, Happiness, Sweet Melody and Confetti would have been THEE best singles run.

 

I think it was a great single run. They should have released Happiness instead of Holiday but I *love* Holiday so much I dont mind!

 

It seems to me that Holiday was released cos it was attached to an easyJet campaign at the time? It was the end of the first lockdown, things were opening up and there were a few campaigns to get people to go out and do normal things like eating out, go on holiday, etc. So technically it made kind of sense... The problem is that people weren't necessarily ready to actually go on holiday.

 

If anything, Holiday suffered a similar faith that Break Up Song did. Both were released at odd times and if they had been released in more 'normal' non pandemic times, probably would have taken off much more than they did...

 

A perfect singles run would have been Break Up Song, Happiness, Sweet Melody, Confetti and then release Holiday in like May/June 2021 to close the era with a bang!

Not gonna lie that period between Think About Us and Holiday did make me think they were never getting a smash hit single again.

 

I feel like Holiday derailed the good work that Break Up Song had done for their (waning) commercial appeal and that they were unlikely to bother the top 10 again. The fact that they then had Sweet Melody, Confetti and Heartbreak Anthem smashing and being their biggest songs in years was a great example of an act turning their career around.

Both Holiday and Break Up Song spent 18 weeks on the UK official charts. BUS peaked (and debuted) at #9, and Holiday peaked at #15. BUS spent 9 weeks in top 20, whilst Holiday spent 7 weeks.

Considering that BUS was the lead single and "marketed" as the introduction to a new era, I don't think there's a significant difference between the performance of both singles.

 

Every act suffers from diminishing returns. Some of the chart-topping names in music today will get to that point where even really good songs they release will struggle to make top 20. With the generally expected short shelf-life of pop groups, they even get hit the most. After 5 albums, it certainly wasn't going to be business as usual.

This is why I think Sweet Melody carries so much significance in their career. It was a game-changer. Yes, the video was banging, and their releasing it on the same day as the song itself helped; but I do think the song was just so good and even the general public loved it. It debuted at #8, then dropped to #12 the following week, before ascending to #3. It got to number one nearly three months after song and video were released. And I think a huge chunk of the Confetti album's success was to do with the public interest Sweet Melody generated.

Both Holiday and Break Up Song spent 18 weeks on the UK official charts. BUS peaked (and debuted) at #9, and Holiday peaked at #15. BUS spent 9 weeks in top 20, whilst Holiday spent 7 weeks.

Considering that BUS was the lead single and "marketed" as the introduction to a new era, I don't think there's a significant difference between the performance of both singles.

 

Break Up Song has about 200K sales more than Holiday plus peaked six places higher and as you said, spent longer in the top 20.

 

The run from Think About Us > Bounce Back > One I've Been Missing was them on a downward trajectory and seemed to indicate public interest and their commercial appeal was fading. Break Up Song at the time became their biggest hit in a while and showed longevity (it spent longer in the top 20 than Bounce Back did in the top 40) and that's what I mean when I say that Holiday then being released and missing the top 10 completely and not doing as well sales wise seemed like it had messed up the momentum that Break Up Song had managed to build. They're lucky they had Sweet Melody/The Search afterwards.

^ I think jt was more an unfortunate chain of events.

 

They released WLM then immediately left their label, the second single was delayed then the entire campaign was scrapped when really it should have been releasing through to June.

 

Bounce Back and OIBM were just shoved out there because they didn't have an album ready and didn't want to be gone too long.

 

BUS literally got released the week the world went into lockdown, had a dreadful video and zero promotion yet still went top 10 and platinum which tells me in normal circumstances it would have been huge.

 

Holiday just wasn't very instant and again didn't have promo.

I don't think a Christmas song going by practically unnoticed really affects anything in the grand scheme of things, but around the time of 'Holiday' I did genuinely think they were in the danger zone.

 

I still maintain releasing that was a mistake, but what's done is done and it all worked out fine in the end for them.

Bounce Back arguably had the biggest promo campaign and underperformed. I even remember seeing posters all over my city. Definitely a big misfire.

Edited May 25, 20223 yr by colinn

So weird hearing Confetti on Love Island haha!

Albums at 251k now. Think both albums could hit platinum by end of year. Would be amazing to have entirely platinum + albums

I doubt either of them will be platinum by year end. That's about 3800 weekly sales for BU, and 1900 weekly sales for Confetti. I mean, Confetti hasn't even been top 100 for a long time - apart from the tour's final week. But yeah, they'll both eventually go platinum, but likely at some point mid to late 2023.

I dunno. I think BU can. There will absolutely be nostalgic influx of streaming as each solo project emerges and their anniversary