In what way is the market so different to only a few years ago? I don’t think it’s changed dramatically. Sales have continued to decline to some degree but the decline has slowed alongside streaming increasing its market share.

 

The chart runs you mention are not particularly a new phenomena that has started during the last 3 years. However, it’s certainly become more common for albums to experience big drops from no1 but Kylie has done well to buck those trends with longevity for most of her albums apart from the decon era, kiss me once and let’s get to it.

 

How many times. Disco came out during the pandemic when people were indoors streaming more, plus supermarkets and similar places stocked albums then, plus we had a deluxe vinyl and glow in the dark vinyl and Chalky's signed prints + other random reductions to keep the album afloat.

 

Tension had everything for release week. No price reductions, no new formats or editions since then.

Thing is, physical albums now are a commodity that most people will buy in week 1 and if you don't have at least 3 big/reasonable streaming hits on it there's no way of competing with the other albums in the chart.

 

Totally this, it seems to have accelerated in the past 6 or so months though.

 

It’s yet another interesting time for the music industry and how they navigate this change especially for physical selling artists.

 

As a side not I was in Asda earlier and they had a Top 3(!!) CD chart - Now Music, Rick Astley & Elton John.

you just can't compare the success of Tension after 4 weeks when Golden is 5 years old and Disco 3 years old.

 

 

Totally this, it seems to have accelerated in the past 6 or so months though.

 

It’s yet another interesting time for the music industry and how they navigate this change especially for physical selling artists.

 

As a side not I was in Asda earlier and they had a Top 3(!!) CD chart - Now Music, Rick Astley & Elton John.

 

 

Yep you need to get on playlists that stay around not fall off after a few weeks. Gym and Dance ones are good. Remixes can help if one takes off. Padam is fine and should do ok in time, needs a couple more big ones. Just look at Beck Hill album and the songs she has on playlists and releases evety week!

Yeah I feel BMG could be doing more to keep it in the top 100, it wouldn’t take much.

you just can't compare the success of Tension after 4 weeks when Golden is 5 years old and Disco 3 years old.

 

You can compare like for like though?

 

First 4 week sales:

 

Golden - 75,867

Disco - 89,876

Tension - 63,463

 

Stellar figure for Tension, we’re just not used to Kylie albums spending 3 weeks in the Top 75 and probably all expected more because of the reaction to PP and the fact Tension went Top 20.

 

 

Yeah I feel BMG could be doing more to keep it in the top 100, it wouldn’t take much.

 

Agree with this, that’s why I’m content with how it’s done in the charts - if the label are seemingly happy with its performance and not using any of the tools available to them to try and keep it afloat a bit then I’m not going to get stressed over it :lol:

How many times. Disco came out during the pandemic when people were indoors streaming more, plus supermarkets and similar places stocked albums then, plus we had a deluxe vinyl and glow in the dark vinyl and Chalky's signed prints + other random reductions to keep the album afloat.

 

Tension had everything for release week. No price reductions, no new formats or editions since then.

 

‘How many times’

 

There’s no need to be rude. Do most people buy their albums from supermarkets? I think if you look at the % of the market, you’ll find it was very low and hence why they stopped selling them in supermarkets. Disco was also released during lockdown when shops were closed. I agree with you about price reductions but streaming figures are now higher than when disco came out. In addition, I wonder if the album had been released closer to Christmas like disco whether that might have helped to keep the album afloat longer and would have fitted in better with scheduled promo such as the audience.

Edited October 21, 20231 yr by neill2407

You can compare like for like though?

 

First 4 week sales:

 

Golden - 75,867

Disco - 89,876

Tension - 63,463

 

Stellar figure for Tension, we’re just not used to Kylie albums spending 3 weeks in the Top 75 and probably all expected more because of the reaction to PP and the fact Tension went Top 20.

 

Interesting figures - on the surface, Tension is only 25k behind disco and 12k behind golden at the same stage in its life. However, it’s already out of the T75 while the others still had decent weekly sales / chart positions so it will be a lot harder to catch up and even overtake. It’s not impossible but I would say highly unlikely without major promotion and change of fortunes. Tension was also released due to popular demand from fans but I’m not sure it’s really connected with the general public.

Edited October 21, 20231 yr by neill2407

‘How many times’

 

There’s no need to be rude. Do most people buy their albums from supermarkets? I think if you look at the % of the market, you’ll find it was very low and hence why they stopped selling them in supermarkets. I agree with you about price reductions. In addition, I wonder if the album had been released closer to Christmas like disco whether that might have helped.

 

Not only rude but wrong. Streaming sales are way higher now than in 2020. The #200 album has to do about 50% more sales (basically all streaming) than 3 years ago.

Physical sales have nose dived in that time though.

Interesting figures - on the surface, Tension is only 25k behind disco and 12k behind golden at the same stage in its life. However, it’s already out of the T75 while the others still had decent weekly sales / chart positions so it will be a lot harder to catch up and even overtake. It’s not impossible but I would say highly unlikely without major promotion and change of fortunes. Tension was also released due to popular demand from fans but I’m not sure it’s really connected with the general public.

Tension connected with the public more than any single from kylie for a long time apart from padam padam. If tension performed as it has and we had no padam.padam we would all view it differently.

A top 20 hit and 6 weeks in the top 100 is a great result for kylie and fans alone were not the only reason for it I think it's important that tension is looked at in the context of how kylies single have done in the last 10 years or so rather than comparing its success to padam padam. Don't get me wrong I know you weren't doing that I'm just trying to apply my views in context.

In terms of the album I feel it's had far less promo at this stage than golden and disco so that isn't helping the chart run although I'm hopeful of the album rebounding when she does promote and releases hold onto now.

 

Tension connected with the public more than any single from kylie for a long time apart from padam padam. If tension performed as it has and we had no padam.padam we would all view it differently.

A top 20 hit and 6 weeks in the top 100 is a great result for kylie and fans alone were not the only reason for it I think it's important that tension is looked at in the context of how kylies single have done in the last 10 years or so rather than comparing its success to padam padam. Don't get me wrong I know you weren't doing that I'm just trying to apply my views in context.

In terms of the album I feel it's had far less promo at this stage than golden and disco so that isn't helping the chart run although I'm hopeful of the album rebounding when she does promote and releases hold onto now.

 

Tension is largely a fan favourite song in my view. I’ve been talking about Kylie in work recently and many people recall her hits like head, spinning around, lucky etc but most of them haven’t heard of tension. It’s only done slightly better chart wise than her recent singles spending majority of its time outside the T40 in the lower part of the charts. Yes, it went T20 but that was only because BMG released everything in week 1 including a physical. If they had used the same strategy for the disco singles, most of them would have made the T40 too.

Edited October 21, 20231 yr by neill2407

You can compare like for like though?

 

First 4 week sales:

 

Golden - 75,867

Disco - 89,876

Tension - 63,463

 

Stellar figure for Tension, we’re just not used to Kylie albums spending 3 weeks in the Top 75 and probably all expected more because of the reaction to PP and the fact Tension went Top 20.

 

 

Not really like for like though? Lots of differences..... release timing, world affairs, music industry, pricing, strategies, years apart, promo timing, variants, music direction, revenues. So many differences.

Agree with this, that’s why I’m content with how it’s done in the charts - if the label are seemingly happy with its performance and not using any of the tools available to them to try and keep it afloat a bit then I’m not going to get stressed over it :lol:

 

100%

 

BMG are her distributor and if they/she was worried they would be price dropping, promo, etc etc. They know what the campaign holds, they know what they have coming, they know releases etc. Her brand is so successful right now, the music is part of it.

 

i would much rather a run like 83- out-10-78- out-7-60-out-20 rather than 83-79-82-91-out-78-56-57-62

 

I never here any media saying Kylies albums chart positions in week 4 etc. She has the number 1s and thats what flashes up on our screens when she is performing etc. Though that 80,000,000 records sold surely must be now 81,000,000 lol

 

Also i would be very surprised if they do not have something else scheduled for release in time for Christmas stocking fillers...........it will all be planned months in advance

Edited October 21, 20231 yr by SmileyKylie

You just have to look at the top 100 albums and apart from new entries at the top after that hardly any new albums stay top 100 at all. It’s all greatest hits, catalogue albums with several big streaming hits, outliers like Taylor and Harry and the occasional newer album by an artist with streaming support. Even if Tension sold double the numbers after week one it would amount to less than 10k extra but its chart run would look significantly better.

 

Streaming is bigger and bigger but it’s so competitive and it seems most new albums drop quite quickly on the streaming only chart. The positive for Kylie is her back catalogue is growing nicely in line with the streaming market. It seems as though the best chance for Tension is it accumulates sales through streaming over a long time with the occasional physical sales boost from promo or a new variant.

 

The last CD I bought before Tension was the GLE 5 disc, and before that the deluxe Disco in 2020. Think Dido’s album in 2019 is the last one I bought by someone else. I’m sure many Kylie fans have completely stopped buying physical products and will just stream occasionally instead. Even if they listened to it once daily it’ll take ten weeks to equal 1 sale.

Edited October 21, 20231 yr by aeroco

Yes, it went T20 but that was only because BMG released everything in week 1 including a physical. If they had used the same strategy for the disco singles, most of them would have made the T40 too.

 

This is inaccurate, it'd have charted at about #24 without the physicals in week 1 - none of the other BMG singles would have done that. Plus if you compare the chart run with the other BMG singles it's clear to see it's had a greater impact, I'd say maybe 'Dancing' could be on a similar level but that's about it.

and i keep saying saying it. Release the prices and more will buy.... i am waiting for the deluxe CD but i am not paying £15.99 for it. Get it down to £9.99 and I will.

 

Shoppers are savvy. Look at the price of those Disco vinyls now ..... less than £10 when people bought for £25-30. Give is a good offer, stick it on Prime, HMV with free delivery then more phyisicals will be sold. I not saying thousands, but a few extra hundred a week can move you up the chart.

 

BMG and Kylie both know this and so if they are not doing this (yet) then they must be content and seeing the revenue/profit that we are not seeing

Not really like for like though? Lots of differences..... release timing, world affairs, music industry, pricing, strategies, years apart, promo timing, variants, music direction, revenues. So many differences.

 

You could say that about anything though, of course there are variances however it’s the only factual information we have to go on, the first 4 weeks of sales for each album.

 

As I said Tension is doing stellar and all must be content with the outcome (or at least expected it based on them not reacting yet).

You could say that about anything though, of course there are variances however it’s the only factual information we have to go on, the first 4 weeks of sales for each album.

 

As I said Tension is doing stellar and all must be content with the outcome (or at least expected it based on them not reacting yet).

 

 

100%

 

98% of album releases act this way, its the same for all, hence why are some being negative just about kylie, its the whole music industry. Also record labels have different strategies, targets, profits to reach. Some new artists need number 1, some need sales, some need revenue, some need publicity.

 

Kylie and BMG are not needy. They are sitting back and sticking to their planned strategy.

Amazon UK Best Sellers Chart

 

2023 (so far)

 

33 Tension Deluxe CD

50 Tension Pink Vinyl

 

 

2020

 

20 Disco Standard

47 Disco Deluxe

 

 

2018

48 Golden Standard

54 Golden Deluxe