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The choreography is... chef's kiss!

 

 

Troye said the brief was "if Janet Jackson had grown up in the Eastern bloc of Europe"

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Extracts from Vogue interview:

 

I have to start by asking about the name of the song, which many of us on the gay corner of the internet are assuming is a reference to poppers, given the well-known brand also named Rush.

 

I mean, sure. Loosely. Not no. I knew I wanted a straight-up, unapologetic dance track on the album, and I tried to make it a few times and it just wasn’t working. I got on Instagram and asked if anyone had tracks they wanted to send me, and I got sent a bunch of stuff. Weirdly, the call came from inside the house, and it was a friend of a friend who made the song. What I got sent was the track that had the hook “I feel the rush / Addicted to your touch,” and that was the jumping off point for me to write around it. Of course, the second I heard the word [rush] I was like, Oh, well, slay. I love the lyrics, the “Breathe, one, two, three, take all of me‚” I’m obsessed with [laughs].

 

I also have to ask you about the timing, because there’s been some chatter online about the song not coming out in June during Pride, although you’ve been teasing it since before that.

 

The complete, honest truth is that I have been ready to release this song for a long time, and it was really a conversation of me surrendering to the powers that be, and being like, Okay, I trust you guys know what you’re doing. It’s been so long since I released an album, and I’m really proud of the music, so I just wanted to give it the best runway that I could. To me, Pride is a year-round thing, and it’s scorching hot right now in LA, so it definitely still feels apt. It’s also not a Pride song or anything like that. Sure, I’m gay and I’m singing about sex, but it’s not like I’m trying to make a Pride anthem. I’m singing about my life.

 

When I told the friends I was with this weekend that I was going to talk to you about this, we were all in agreement that it felt right for it to come out in July. We can be gay after the month of June.

 

I was in London on July 1st, and I have this photo in my phone of a Pride flag hanging out of a trash can. I was like, This is exactly what I’m talking about. This should be a year-long celebration, it’s not just the month.

 

The video encapsulates the energy of a sweaty, sexy, endless summer party. How did you envision it?

 

I just wanted it to feel real. We had conversations where someone would be like, “Is this too much?” And I’d just be like, “God, no.” We go to parties with dark rooms every weekend, this is real life and it’s what it feels like. I spent so much time in Australia in the summer, too, and it’s exactly what I want to capture. Everyone is hot, everyone is sweaty, everyone has sunblock on and their skin is shiny, and it can be anything from what we call “bush doofs” in Australia [an outdoor party] to a nightclub or a bar or staying home with your friends. Whatever it looks like, it’s the feeling of endlessly being addicted to your friends and wanting to just have a really good time. I also spent a lot of time in Europe, and I’m super inspired by European party culture.

 

When it came to doing this video, the first thing I knew was that I wanted to make it with Gordon von Steiner. I’ve wanted to work with him for so long. We had never worked together and he had never done a music video, so I think it was both exciting to him and to me, and we’re just friends. Stuart Winecoff, who shot the video, I’ve worked with a bunch, and he’s also, like, Gordon’s best friend. It felt like a friend trip to Berlin, where we filmed the video. It was awesome.

 

Speaking of Gordon von Steiner, your work has always had a very distinct, fashion-editorialized aesthetic. Where do you think that point of view comes from?

 

That’s such a compliment. Thank you. I think it comes from my personal taste. I just love fashion imagery and the fantasy of it, but it’s also a testament to the people I work with. I’ve worked with people like Bardia Zeinali [who directed Sivan’s “Bloom” music video and is a regular Vogue contributor], and it’s really about these people who just really, really get it and know how to elevate things. I also told Gordon that, for this video, I wanted to be able to pause it at any point and it would still be a gorgeous image, and he did it.

 

Full Vogue interview: https://www.vogue.com/article/troye-sivan-r...album-interview

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Rush

 

Spotify UK - DAILY

 

Partial Week:

Thu 13/07: #84 - 93,932

 

Week 1:

Fri 14/07: #25 - 171,066 [+59 places // +77,134]

Sat 15/07: #32 - 140,869 [-7 places // -30,197]

Sun 16/07: #29 - 121,811 [+3 places // -19,058]

 

A very good sign that it managed to climb in the Sunday update!

Not appeared on Apple Music yet though... bizarre. They're not usually THAT out of sync are they? :unsure:

Yep just found that out as it wasn't in the update when I saw it :lol:

 

Whew. Good to see it's climbing there too then! :D

and today has just been added to HH
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and today has just been added to HH

And now it's been added to Today's Top Hits :w00t:

I hope this will be a huge hit for him as it is an amazing song!
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Discourse about his music video hasn't been brought up on here so far, but it's starting to gain traction outside of social media and forums. What do you guys think?

 

 

While many fans praised the video for its unrestrained portrayal of queer ecstasy, many others pointed out that the video was lacking a diversity of body types. With a cast largely consisting of either rail-thin or muscular men, many fans began to criticize Sivan for only portraying one specifically-tailored, stereotypical portrayal of queerness in his video.

 

“I definitely hear the critique,” Sivan says, sighing. “To be honest, it just wasn’t a thought we had — we obviously weren’t saying, ‘We want to have one specific type of person in the video.’ We just made the video, and there wasn’t a ton of thought put behind that.”

 

What Sivan didn’t appreciate, though, were the critics who then decided to comment on his body amidst the discourse. “There was this article yesterday, and they were talking about [the lack of body diversity], and in the same sentence, this person said ‘Eat something, you stupid twinks,'” Sivan says. “That really bummed me out to read that — because I’ve had my own insecurities with my body image. I think that everyone’s body is as beautiful as it is, including my own, and it just sucks to see people talking about other people’s bodies.”

https://www.billboard.com/culture/pride/tro...deo-1235371358/

Not sure why it's Troye's responsibility to make sure every single possible body type is represented. The video is already very diverse as it is but tbh I think it's very narcissistic to criticise someone else's work just because you don't feel represented. Not everything is for you. The video is fun and hot and it's a shame the so-called community have to drag it down in negativity.

 

The song is such a bop too and I'm happy it's making such an immediate impact chart-wise.

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