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How will ‘Tension’ debut on streaming? 19 members have voted

  1. 1. Where will it debut on streaming?

    • Number 1
      0
    • Top-5
      5
    • Top-10
      6
    • Top-15
      2
    • Top-20
      3
    • Top-30
      0
    • Top-40
      1
    • Outside of the top-40
      2
  2. 2. How many streaming ?sales? units will it get in the first week?

    • 10K+
      0
    • 7-10K
      4
    • 5-7K
      6
    • 4-5K
      5
    • 3-4K
      3
    • 2-3K
      1
    • 1-2K
      0
    • Below 1K
      0

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Posted

Streaming is a metric Kylie has always struggled in, but ‘Padam Padam’ turned things around a lot.

That said, the way the UK album streaming counting works, one or two big hits won’t directly affect the streaming, as their streaming points will be down weighted to the average of the other tracks. Essentially an album needs there streaming hits of some sorts to stick on that metric.

 

And surely one big hit is not enough to get big numbers — Miley with the song of the year ‘Flowers’ and generally being streaming friendly ‘only’ managed to debut with 8.2K streaming at number 2 and spend only 8 weeks in the album streaming chart.

 

If we look at the former BMG studio albums streaming runs, we see:

Golden — 1,870 streaming units debut with a chart-run of 19-36-79

DISCO — 3,040 streaming units debut with a slightly better chart-run of 14-27-75

 

Since then the streaming sales in the albums grew significantly, so to achieve the same peak as DISCO, Tension would also need to get bigger streaming numbers.

 

It also doesn’t help that ‘Tension’ only has 14 tracks instead of 16 for now, but will Padam and overall hype be enough to make an all-round streaming breakthrough for Kylie?

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Been honest I'm really not sure, padam was a streaming breakthrough for kylie but it's to early call if its a one off or not,
  • Author

Hahaha flop thread! But I’ll bump it with the second single release.

 

I personally went quite cautious with 4-5K streaming and top-15 for now — but I hope for bigger of course. And I also hope they spend some coin on the Spotify boost. For instance, you can send mails or pushes to whoever listened to at least two tracks from the era (including remixes etx) or listened to more than q certain amount of times. A lot can be done and I hope they’re okay spending some $€£ on it!

  • Author

Right now for a top-10 you essentially need around 5K on streaming, it’s a big mountain to climb, even off one big hit, this is why I conservatively went for 4-5K and top-15.

 

But hopefully the single 2 becomes at least a minor hit in itself, and the impact track during the album release will have a full effect on ‘Tension’s streaming tally.

What did golden and disco do on streaming on week 1, I know the scenario is slightly different (hopefully) this time around but their streaming might be a benchmark that we could say tension would have double the streaming points.

Plumped for top ten and 5-7k.

 

Think she’ll do much better than Disco. Her base Spotify numbers are significantly up, even taking out PP.

I'd be very very hopeful her streaming will see an increase on Disco, if tge 2nd single can get some success it will also be a big help fingers crossed
What did golden and disco do on streaming on week 1

See the opening post.

See the opening post.

Ah, thank you

Disco had a nice jump from Golden so if that trend continues which I think it will for this album, tension might do close to 5k streaming on week 1.

  • 2 weeks later...

Top 5 with 5-7k *.*

 

I think she will have big support from the likes of Apple and potentially Amazon, also she seems to have attracted a new younger fanbase after PP who will hopefully give the album a stream or two.

Hopefully she will pick up some casual sales from those from possibly the younger people who have enjoyed padam padam.

Tension will easily beat streaming achieved by Disco and Golden.

I think it is not out of this world to think Tension could beat Golden and Discos opening streams combined

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