In the UK the ratio definitely leans way more towards paid streaming! I'd say around 85% premium to 15% ad-funded on average.

 

On Friday 31st December 2022, Santa Baby: 2,874,051 audio streams were premium, while 367,789 were ad-funded. Which was 88.65% premium.

 

It sold 29,399 that week (SCR). 29,353 from streams and 46 downloads. 28,740 of the streaming sales were from premium, 613 from ad-funded.

 

(It never gets any sales from videos, which was helpful for the purposes of the above calculations!)

 

 

If we accept 85%/15% split for the sake of rough workings out, then Dancing would have 17,935,000 premium streams and 3,165,000 ad-funded streams. It would convert into 179,350 premium streaming sales, 5,275 from ad-funded, to give 184,625 streaming sales. I think that more feasibly explains how it passed Silver in October 2020!

In the UK the ratio definitely leans way more towards paid streaming! I'd say around 85% premium to 15% ad-funded on average.

 

On Friday 31st December 2022, Santa Baby: 2,874,051 audio streams were premium, while 367,789 were ad-funded. Which was 88.65% premium.

 

It sold 29,399 that week (SCR). 29,353 from streams and 46 downloads. 28,740 of the streaming sales were from premium, 613 from ad-funded.

 

(It never gets any sales from videos, which was helpful for the purposes of the above calculations!)

If we accept 85%/15% split for the sake of rough workings out, then Dancing would have 17,935,000 premium streams and 3,165,000 ad-funded streams. It would convert into 179,350 premium streaming sales, 5,275 from ad-funded, to give 184,625 streaming sales. I think that more feasibly explains how it passed Silver in October 2020!

 

That makes sense, I realised that based on the gains made by Spinning Around between August 2019 and August 2020 which caused it to go gold it must be selling upwards of 40,000 units a year and that should get it to 150,000 streaming units by now at least, and taking into account the growth in Kylie's streaming it might even be close 180,000 streams. That gave me a ratio of roughly 80% premium to 20% ad-supported.

Edited May 24, 20232 yr by Delicate

Thank you for this breakdown! So using the 85/15 split, Say Something would have 113,750 equivalent sales from streams. If anyone has any idea how many downloads it had,

I doubt that will have increased too significantly, then we could probably guestimate a new total sales figure with this plus the 4k vinyl sold on Disco release week?

I've now recalculated my earlier values to reflect this new proportion.

 

Thank you for this breakdown! So using the 85/15 split, Say Something would have 113,750 equivalent sales from streams. If anyone has any idea how many downloads it had,

I doubt that will have increased too significantly, then we could probably guestimate a new total sales figure with this plus the 4k vinyl sold on Disco release week?

 

Say Something sold 4,000 vinyls during Disco release week? I thought it was ~2,500-ish based.

Edited May 24, 20232 yr by Delicate

Agreed about those ratios! 'Love at First Sight' has just gone Gold for 400k so that suggests 193k streaming sales and 207k pure sales (which is line with previous pure totals).

 

Some totals worked out from converting those streams to sales and adding to the pure sales given in 2018:

 

503k Spinning Around

514k All the Lovers

543k The Loco-motion

446k Better the Devil You Know *

341k Kids

 

* The OCC use a higher total for its original 1990 sales for some reason, in reality it was only 220k in 1990 so its total now should be about 383k.

Agreed about those ratios! 'Love at First Sight' has just gone Gold for 400k so that suggests 193k streaming sales and 207k pure sales (which is line with previous pure totals).

 

Some totals worked out from converting those streams to sales and adding to the pure sales given in 2018:

 

503k Spinning Around

514k All the Lovers

543k The Loco-motion

446k Better the Devil You Know *

341k Kids

 

* The OCC use a higher total for its original 1990 sales for some reason, in reality it was only 220k in 1990 so its total now should be about 383k.

 

Spinning Around, All The Lovers, and maybe even Love At First Sight should all be platinum in the next 3-4 years.

Say Something sold 4,000 vinyls during Disco release week? I thought it was ~2,500-ish based.

 

You're right, I had assumed it was a run of 4k limited to the UK. I've checked and it was 2,525 for SS and 1,923 for Magic in Disco release week, apologies for the misinformation!!

Edited May 24, 20232 yr by VVV

Sorry, for some reason I thought all streams were classed as 100 for 1 sales, for sales purposes.

 

The ratios are just used for chart purposes?

 

There’s been so much Kylie data this week haha, it’s like the Disco release week. Gonna need a lie down in a dark room.

Edited May 26, 20232 yr by aeroco

^

 

1:100 - Premium Streams (SCR in the charts / used for total sales)

1:600 - Ad-Funded Streams (SCR in the charts / used for total sales)

 

1:200 - Premium Streams (ACR in the charts)

1:1200 - Ad-Funded Streams (ACR in the charts)

 

:D

Cheers, thanks Jay.

Edited May 26, 20232 yr by aeroco

^

 

1:100 - Premium Streams (SCR in the charts / used for total sales)

1:600 - Ad-Funded Streams (SCR in the charts / used for total sales)

 

1:200 - Premium Streams (ACR in the charts)

1:1200 - Ad-Funded Streams (ACR in the charts)

 

:D

 

What are ACR and SCR...?

What are ACR and SCR...?

 

Info here on what they both are and mean - http://www.buzzjack.com/forums/index.php?showtopic=213186

(It never gets any sales from videos)

Why? Does it not have an official upload on YouTube?

UK Itunes Padam Padam

 

2-1-1-1-2-1-1-3-3 Daily Positions

UK Itunes Padam Padam

 

2-1-1-1-2-1-1-3-3 Daily Positions

 

It’s back to #2 already - Taylor Swift overtook for about an hour

and now back at 1, if only that was the chart run in the official chart, ^_^

The way it's holding up on iTunes is quite something! :o Ahead of new releases... wow.

 

Yep there's no official video / lyric video for Santa Baby, Voodoo!

Looking back at it, does anyone know how Wow managed to chart for so many weeks? 21 weeks and it wasn't even the lead. Was it because it was not hampered by the delayed release like the other Parlo singles were? It makes sense to me, high digital downloads kept it afloat for several weeks before its physical release, and that release helped it gain a high peak too, ultimately resulting in a lengthy run with healthy sales.

 

Should've been the strategy they employed with all singles from X era and onwards. Crazy to me that the Golden era was the first Kylie era where all singles were on sale as soon as they were released to radio.

Looking back at it, does anyone know how Wow managed to chart for so many weeks? 21 weeks and it wasn't even the lead. Was it because it was not hampered by the delayed release like the other Parlo singles were? It makes sense to me, high digital downloads kept it afloat for several weeks before its physical release, and that release helped it gain a high peak too, ultimately resulting in a lengthy run with healthy sales.

 

Should've been the strategy they employed with all singles from X era and onwards. Crazy to me that the Golden era was the first Kylie era where all singles were on sale as soon as they were released to radio.

Two high profile performances, really strong airplay (#2 on radio and #1 on TV) and generally just better received than '2 Hearts' and more in line with what people were wanting Kylie to return with.

Yeah, I think it kind of lingered since her X-Factor performance of it late in the year and then of course the physical release boosted it to #5 in February!