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On iTunes, when you listen to a preview of a song, you are now treated to hearing a full 90 seconds of the song, as opposed to the 30 seconds previously. How do you think this will impact sales on iTunes, if at all?
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I'd imagine "Fell In Love With A Girl" will suffer since you're only missing about 20 seconds of it.
A really bad move for itunes. It means you would be able to hear the whole of Liam Lynch's United States of Whatever for free before buying it.

Edited by zenon

I've found this out about 2 days ago when I was checking Wretch 32's album. TBH I think I can be more interested to play the whole album if I heard 90 second previews of tracks than hearing the tracks in 30 seconds (if that makes sense). 30 seconds is not enough for me.

 

Also, tracks less than 3 minutes and very old tracks still have 30 second previews.

Edited by FM11

Good idea, if people hear more of a track they might decide to download it...and i guess that's what itunes are banking on.

It's good for people like me who sometimes use iTunes to download new tracks that are unknown to the downloader.

 

It's a pain in a butt because the 30 seconds preview before this change, sometimes the songs played the most boring part of the song and not the catchy part (the best part for me) or the chorus and hence spoil me from buying it. This 1 minute 30 seconds means I can analyze the song carefully before buying it :P

defo for the reason there - sometimes the 30 second clips were an awful representation of what a song was about, with 90 seconds it will be a lot better, it may even stop some generic number ones (who get there on name and not the song) if people warm to long burners from other artists quicker

I think it would have a biggest impact on songs that people won't've heard yet (i.e. songs not on the radio, album tracks, etc.).

 

I'm sure a lot of people will go to an album's page and listen to all the previews when a new album comes out. So if that's the case, I think those really instant songs, like Firework and Beautiful People, would've been cherrypicked more.

I think it would have a biggest impact on songs that people won't've heard yet (i.e. songs not on the radio, album tracks, etc.).

 

I'm sure a lot of people will go to an album's page and listen to all the previews when a new album comes out. So if that's the case, I think those really instant songs, like Firework and Beautiful People, would've been cherrypicked more.

 

I agree with you on this, these longer previews are definitely a good idea.

The Vaccines' new single 'Norgaard' - which is C-listed on R1 is only 1 minute 38 seconds long - so I doubt anyone would need to buy it when you can listen to ~95% of the song for free.

Songs under 2 1/2 minutes in length still have 30 second previews.

 

Just checking The Vaccines album, 7 tracks get 90 second but the four shortest still only have 30.

The Vaccines' new single 'Norgaard' - which is C-listed on R1 is only 1 minute 38 seconds long - so I doubt anyone would need to buy it when you can listen to ~95% of the song for free.

 

And you can listen to 100% of it for free on YouTube - why do people keep forgetting this? :lol:

Edited by Bré

And you can listen to 100% of it for free on YouTube - why do people keep forgetting this? :lol:

YouTube =/= sales

 

In other words, big YouTube views don't mean big sales.

 

TBH, I don't really know what I'm talking about. LOL

Edited by FM11

I think it's a great idea i wont buy an album based on 30 second clips anymore, been burned too many times and wasted money. but you could definetly get a real feel for an album with 90 sec clips.
No problem at all with 90 second previews, it certainly gives songs a better chance of making an impression.
Good idea. Sometimes listening to 30 seconds of a song can actually put you off a decent song.
It's a good idea. The people at iTunes must know that a lot of people will go elsewhere, such as YouTube or Spotify to listen to whole songs, so this is a way of making sure that people use their website more, then hopefully buy from them. I think this is more about iTunes providing better customer service, and therefore retaining customers, rather than it being about sales for individual tracks.

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