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Songs that had a huge week one sale and then dropped out of the chart pretty quickly. A recent example I can think of is Band Aid 30 which sold 313k in the first week and was out of the charts within two months.
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Chartwise (nor culturally) songs like German Whip, That's Not Me, Shutdown and WickedSkengMan4 are guilty of this.
A lot of charity singles are guilty of having massive sales for a week or two, and then tumbling down the chart pretty quickly. Same goes for most of McFly's hits (to a lesser extent).
Zayn Pillowtalk this year had a big first week but couldn't sustain those sales like One Dance and Cold Water did
Songs like One Direction's One Thing and 5SOS' Amnesia had massive peaks in their 'release' week before dropping back 20 places! Not a massive fan of these type of songs tbh!
Anything and everything by Union J
Bionic by Christina Aguilera. Debuted at number 1 and then almost out of the top 30 the following week

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