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I'm still so bothered with the handling of this album. I really think she was in the position for a cult-like Frank Ocean drop instead of trying to navigate a very standard album campaign in 2017. She was clearly not a singles artist, and Royals really tricked people into thinking that. Did they expect Green Light to be a massive hit? It sounds massive, but it's not exactly the most chart or streaming friendly track.

 

Releasing Green Light the same week as Ed Sheeran was unfortunate, and then the long wait until the album... Eek. Would have loved Green Light and Melodrama to have dropped together, all the hype from the critics, it could have pushed it better than a traditional rollout. Even promoting Perfect Places over the autumn could have been good.

 

They basically messed up.

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the album campaign was super messy

releasing perfect places a couple weeks before the album but releasing the video like 4 months later when the buzz had gone

not putting a video for homemade dynamite etc etc

This may be a personal gripe because I pay next to no attention to charts any more but who cares? Singles charts seem to be getting more irrelevant by the year. The album got to #5 in the UK, #1 in the US, sold hundreds of thousands of copies (in this age of streaming) in many different countries and received near universal critical acclaim. I think she's doing ok. :lol:
She did well to have a hit as big as 'Green Light' again tbh, she's not a singles artist ('Royals' and to some extent 'Team' aside).

She’s like SZA but sells. SZA is very critically acclaimed so it doesn’t matter how much she sells.

 

Lorde is critically acclaimed and manages to sell very well, so she has the best of both worlds.

i'd say she's moderately acclaimed and sells moderately well
She's definitely more than 'moderately' acclaimed, 'Melodrama' has a score of 91 on Metacritic and has been top 10 in a ton of critics' end of year lists.
I would have agreed with moderately acclaimed until released the (very close) third most acclaimed album of the year.
  • 1 month later...
I highly doubt we'll get another single, sadly.
She’s like SZA but sells. SZA is very critically acclaimed so it doesn’t matter how much she sells.

 

Lorde is critically acclaimed and manages to sell very well, so she has the best of both worlds.

I thought 'Ctrl' had sold a fair bit more than 'Melodrama' in the US :unsure: I may be wrong idk ~

Yeah Ctrl did pretty well I think

 

145,370 Sza

171,500 Lorde

 

I think streaming has Sza ahead though with SPS

It has, gold and I don't think Melodrama has been cerftified :lol: Although US album certifications are skewed as they include the stupid equivalent sales thing, so it is probably gold from streams and sales of Love Galore and The Weekend, which are platinum. I really don't get the comparison anyway, both criticially acclaimed albums but they aren't similar genres or at similar points of their career.
  • 2 weeks later...
Ooh that version is actually better than the original for me! I found the 'Homemade Dynamite' remix to be a massive disappointment so hooray for one reworking from this era being worth it. 'Homemade Dynamite' is my 11 from this album though, whereas 'Supercut' is 'only' an 8 so it had more room for improvement I guess.
It’s so incredibly annoying that the Homemade Dynamite remx flopped. Post Malone, Khalid, and SZA have all had at least 1 Top 5 hit since Homemade Dynamite and I am certain that if she released it now, it would stand a chance at being a huge hit. Lorde has been repetitively screwed over her whole campaign, not necessarily to anyone’s fault, but she could’ve had much bigger hits than she has done which is a shame :(

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