Lots of people complaining on Twitter that Radio 1 aren't playing Madonna's new single :rolleyes:

Edited April 20, 20197 yr by WhoOdyssey

Lots of people complaining on Twitter that Radio 1 aren't playing Madonna's new single :rolleyes:

 

It’s unbelievable how they were expecting them to! I doubt Radio 1 have playlisted anything since the Hard Candy era 11 years ago so it shouldn’t be much of a surprise to them.

Lots of people complaining on Twitter that Radio 1 aren't playing Madonna's new single :rolleyes:

 

They never would - she’s been firmly in the Radio 2 spectrum for at least 10 years.

It was all over online news in 2015 when they declared that she was 'too old for them' :lol:

 

I've checked the shows over the past few days and they've not bothered once, not even for New Music Friday on Adele's show.

I got to say Radio 1 is hugely Ageist, the Madonna & Maluma track is great

They're not ageist - they playlist who appeals to their young audience. And yes, that is largely younger artists. Madonna is not relevant to most young people.

 

For example, the two members of Thirty Seconds to Mars are 49 & 47 - all 3 of their last singles were playlisted by Radio 1 and they even played at Radio 1's Big Weekend last year. Because their audience is largely young people, especially with Jared's acting career as well.

 

Other examples: Eminem (46) & Sia (43) also have young fanbases.

Edited April 24, 20197 yr by WhoOdyssey

yes, R1 is totally ageist and mysoginist :/ sadly

This conversation constantly goes around - Radio 1 is not ageist, can you imagine many 16 year olds choosing to listen to Madonna’s new single, it just doesn’t appeal to them. On the other hand, if Eminem released a new single, R1 would Playlist it because you can imagine that age group listening to it. Radio 1 is just trying to appeal to their target demographic. On the other hand, Radio 2 have playlisted the new Madonna song because the song is mainly appealing to older people!

I disagree 1000%, Madonna is not being played despite making music for young people and featuring a hot name that young people like

Madonna is not making music for people age 60, it's not Bette Midler territory

 

and the example of 30 Seconds to Mars being playlist that R1 is not only ageost but also misogynistic

I disagree 1000%, Madonna is not being played despite making music for young people and featuring a hot name that young people like

Madonna is not making music for people age 60, it's not Bette Midler territory

 

and the example of 30 Seconds to Mars being playlist that R1 is not only ageost but also misogynistic

 

Adding Billy Ray Cyrus to Old Town Road didn't make it an 'older person's song' so I don't think the same can be said about Maluma. Madonna just doesn't appeal to a Radio station aiming for a young demographic. Plus R2 is 30+ demographic in BBC's eyes which suits Madonna far more imo - hence the insta-add. This isn't a slight on her or the song, it's just not for R1.

I disagree 1000%, Madonna is not being played despite making music for young people and featuring a hot name that young people like

Madonna is not making music for people age 60, it's not Bette Midler territory

 

and the example of 30 Seconds to Mars being playlist that R1 is not only ageost but also misogynistic

-Madonna really doesn't make music for young people.

-Maluma isn't popular in the UK at all really.

-Yes, Madonna isn't making music for 60 year olds. Artists don't often make music for exactly their age, she is making music for 40-50 year olds. Like Jason Derulo for example has a young audience, he isn't aimed at people in their late 20s.

-As I said, 30STM are playlisted because they have a young audience - Madonna doesn't.

Edited April 24, 20197 yr by WhoOdyssey

I think Madonna not even going top 200 on Spotify despite placing at #3 on New Music Friday speaks volumes of how much the younger generation are interested in her. The song itself isn't remotely commercial either. There's a different argument perhaps for the last two leads, but it's not difficult to see why Radio 1 won't go for Medellín.

Radio 1 just don't playlist anything by an artist again once they've dumped them, regardless of the song. That's just the way it is unfortunately.

That's not true though. They went back to (over)playing Maroon 5 after completely dropping them for a while.

Radio 1 just don't playlist anything by an artist again once they've dumped them, regardless of the song. That's just the way it is unfortunately.

 

Have you not heard their Greatest Hits shows?

There’s a difference between playing an old Madonna song on their GH show and actually play listing her new song. R1 listeners are probably happy to bop along to Hung Up/4 Minutes for nostalgia but have no interest in her new stuff.

That's not true though. They went back to (over)playing Maroon 5 after completely dropping them for a while.

 

That's a very rare exception. It's certainly true of "pop" based artists like Madonna, and all the hot current acts of that ilk will have the same thing happen to them one day too.

 

I don't necessarily think it's an "age" based thing, they just decide when they no longer deem an act to be 'relevant' and that's that.

Edited April 25, 20197 yr by Tawdry Hepburn

Have you not heard their Greatest Hits shows?

 

I don't get your point?

Maybe they aren’t playing the new Madonna song because it quite simply isn’t that good, that’s the tea

It’s fairly common knowledge that R1 have no interest in playing new Madonna songs regardless of their ‘quality’. She simply isn’t relevant to their target audience in current year.