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I think Whatcha Doing has the most single potential. It's fun and infectious, memorable hook.

 

Falling Forever is my least favourite. It's a bit cheesy and melodramatic. "Till tomorrow and beyond", the galloping and twinkles. It sounds cheap. I feel like the label forced her to record it.

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UK midweek chart update

 

1 Kings of Leon - Can We Please Have Fun (15,208) [13,451 physicals, 948 streaming, 809 downloads] *

2 Taylor Swift - THE TORTURED POETS DEPARTMENT (10,508)

3 Keane - Hopes and Fears (4,272) ^

4 Dua Lipa - Radical Optimism (3,909)

5 Gunna - One of Wun (3,097) *

 

19 Illusion

65 These Walls

86 Training Season

The thing I like the most about 'Falling Forever' is that she actually sounds great and she doesn't sound like she's bored!
Falling Forever was insta love for me...it's so energetic when the chorus hits and I'm sure it is going to sound amazing with live instruments!!!
I wonder if she’d dare perform it at Glastonbury. It’s quite a vocally demanding song live lol.
I feel like Falling Forever is best left as an album gem (well, a gem for those who like it). I think it would be too polarising as a single choice.

I actually understand why they pushed These Walls as a focus track. It is definitely catchy and the most diverse to the rest of the album.

 

Agree about Falling Forever being left as an album gem would be a good decision!

Yeah, Falling Forever will never work as a single. That should be left as ‘fan favorite’ album track that never got single treatment lol.
I can imagine EOAE with an early 90s-style video in the same vein as Groove Is In the Heart.
'Falling Forever' is one of those songs fans want desperately as a single despite it screaming flop. The chorus is an immediate skip x

'These Walls' is probably the best choice for a potential MOR/TikTok/US hit but 'Whatcha Doing' is infinitely better. I can't see anything else working.

 

 

Are they really going to bother with another single? The album will get promo from Glastonbury and other festivals. It isn't going to be some massive streaming album that is obvious, nothing from the album has naturally took off like some album tracks do. They have also paid for 4 music videos so far (one was scrapped I believe).

 

I'm sure they will move quickly to a deluxe end of year or new album next year and just let this do whatever else it does now without investing too much more money in it.

 

Are they really going to bother with another single? The album will get promo from Glastonbury and other festivals. It isn't going to be some massive streaming album that is obvious, nothing from the album has naturally took off like some album tracks do. They have also paid for 4 music videos so far (one was scrapped I believe).

 

I'm sure they will move quickly to a deluxe end of year or new album next year and just let this do whatever else it does now without investing too much more money in it.

 

 

That would be my suggestion in all honesty.

 

I mean the album did pretty well first week and it opened with much bigger numbers than we all expected, so I call it a success even if it's going to be a short lived!!! But then for a female pop stars like her, peaking Top 3 in most of the main markets it's remarkable imo!!!

That would be my suggestion in all honesty.

 

I mean the album did pretty well first week and it opened with much bigger numbers than we all expected, so I call it a success even if it's going to be a short lived!!! But then for a female pop stars like her, peaking Top 3 in most of the main markets it's remarkable imo!!!

 

Totally agree Addy. I think having her biggest opening week yet and highest peaking album in the US has put her in good stead to give us a knockout album next year. I think the GP will lose interest though if it’s another RO. She certainly can’t leave it another 4 years.

Happy For You is becoming such a fave from the album :heart: It would almost certainly flop but wouldn't be opposed to it being a single.

 

Falling Forever is...not it. Choosing that as the next single would surely be the nail in the coffin of this era. The album is a nice listen but I agree, it's probably best for her to move on quickly with another album next year. Whatcha Doing is probably the one which stands the best chance of making a splash as a single - it's so fun and trippy already sounds like a classic Dua song.

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