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Him and his team definitely knew that the interest wasn’t quite there as much as the start of the Divide era and have been trying to build interest. I think if he had went from the last Divide single until now without releasing much there would of been more hype. The fact he released the collabs album and the Stormzy feature and they were still hovering in the charts last year as well as ‘Afterglow’ he hasn’t really went away since 2017. So it’s doesn’t feel like the big comeback like when ‘Shape of You’ was released. He has been going for 10 years though so his popularity has to go down eventually and he’s not exactly got a flop single on his hands it’s still massive.
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I know it’s only been a day and I expect it to be massive anyway, but it does seem like a bit of poetic justice. The song is literally a rip off of every trend of the past year, it’s such blatant and hollow chart pandering. I refuse to believe he’s not got better in him.
Surprised Ed hasn’t spotted the rock trend and came back with that type of track! He’s played it safe!

 

No doubt the album will feature some rock. If it doesn't already he'll sure as hell be recording some to go onto it now!

 

I also think the Collaborations Project probably weakened this era being as big as it could have been, although it spawned quite a few No.1 singles in itself and sold very well (not compared to Divide, but compared to most other albums!) a lot of it was generic playlist fodder and not as original as a lot of the stuff tucked away behind the singles on his normal studio albums. And - as mentioned above - its existence meant the general public never really got a chance to miss him. It was also probably quite an alienating project for fans of his that prefer the ballads/MOR stuff.

 

Bad Habits is much better than the bland I Don't Care but a lot has happened musically since his last album. The explosion of TikTok and Gen Z aimed music in particular, and Ed is ultimately a product of a former generation so it won't be as easy for him now. I fully expect a mid-tempo or rock song from him next and then a ballad after that leading into Christmas to make sure the album sells well, as that MOR 35+ audience are responsible for so many of his physical sales and he won't want to alienate them.

He definitely went for the Christmas #1 in 2017 in a calculated way IMO

 

Nearly all Christmas #1s are 'calculated' in fairness... :lol:

I see. It's a theory but a fairly believable one considering few artists care as much about charts and breaking records as Ed Sheeran. I think him and Taylor Swift are the most chart-obsessed acts in the Western world.

 

Agreed.

Tbf it’s only been one day, he’s number 1 on iTunes by miles I would assume, number 2 on Apple (but no idea how far behind Olivia he is) and number 12 on Amazon. His video views will be absolutely huge and his Spotify numbers could still increase as the week goes on as more people discover the song and it gets more radio airplay.
good 4 u blocking Ed's first day on spotify is pleasing to see :wub:
I think Ed's decline was inevitable, no one can sustain that level of popularity forever, so I'm not all that surprised that the track is underperforming. He'll no doubt smash with the album but with considerably lower sales than he's used to. It makes me wonder whether Adele will suffer a similar underperformance when she comes back (hopefully this year).
Tbf it’s only been one day, he’s number 1 on iTunes by miles I would assume, number 2 on Apple (but no idea how far behind Olivia he is) and number 12 on Amazon. His video views will be absolutely huge and his Spotify numbers could still increase as the week goes on as more people discover the song and it gets more radio airplay.

 

His video views are far from huge, at least globally. Don't know how big portion comes from the UK.

 

I think Ed's decline was inevitable, no one can sustain that level of popularity forever, so I'm not all that surprised that the track is underperforming. He'll no doubt smash with the album but with considerably lower sales than he's used to. It makes me wonder whether Adele will suffer a similar underperformance when she comes back (hopefully this year).

 

I think Adele's comeback single if it ever arrives will still be massive due to the hype and very likely straight in at #1, she has genuinely been away for a noticeably extended period unlike Ed who's "comeback" is after him having 4 #1s in 2019/2020. I doubt her comeback album would sell in anything near the numbers of 21 or 25 though, again doubtless another huge #1 but a big comedown in sales on what she's been used to. Those kind of sales can't be sustained forever.

"25"'s opening sales were also low key a bit inflated by the choice to keep it off Spotify on release (possibly other services as well? I can't remember) so a lot of people (myself included) bought the thing to check it out. 6 years removed from that, I don't think the same strategy would work as effectively.
Yeah but when I'm talking about Adele I don't just mean compared to her last album - obviously those kind of sales are unsustainable for anyone in the current market. What I mean is, compared to the current market I'm not sure Adele's comeback will be record-breaking. I'd actually be surprised if she broke Olivia's weekly streaming record. Hope it's an amazing return and I'm completely wrong though!
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Spotify Chart Update (26/06)

 

:right: 01 01 Olivia Rodrigo - good 4 u 730,818

:ne: 02 NE Ed Sheeran - Bad Habits 573,029 [*NEW PEAK*]

:up: 03 04 Doja Cat - Kiss Me More (feat. SZA) 411,924

:down: 04 02 Maneskin - I WANNA BE YOUR SLAVE 356,928

:right: 05 05 Lil Nas X - MONTERO (Call Me By Your Name) 342,416

:down: 06 03 KSI - Holiday 338,372

:down: 07 06 Maneskin - Beggin' 335,286

:down: 08 07 Tion Wayne & Russ Millions - Body (Remix) [feat. ArrDee, E1 (3x3), ZT (3x3), Bugzy Malone, Buni, Fivio Foreign & Darkoo] 297,376 [#4 combined] 374,094

:right: 09 09 Galantis, David Guetta & Little Mix - Heartbreak Anthem 284,992

:ne: 10 NE Doja Cat - You Right (feat. The Weeknd) 276,210 [*NEW PEAK*]

 

:down: 11 08 Olivia Rodrigo - deja vu

:down: 12 11 ArrDee - Oliver Twist

:ne: 13 NE Tyler, The Creator - Wusyaname (feat. YoungBoy Never Broke Again & Ty Dolla $ign) [*NEW PEAK*]

:down: 14 10 Olivia Rodrigo - traitor

:right: 15 15 Dua Lipa - Levitating (feat. DaBaby)

:right: 16 16 The Weeknd - Save Your Tears (Ariana Grande Remix) [#9 combined] 326,195

:up: 17 24 Riton - Friday (feat. Mufasa & Hypeman) [Dopamine Re-Edit]

:ne: 18 NE Tyler, The Creator - Sir Baudelaire (feat. DJ Drama) [*NEW PEAK*]

:down: 19 12 Polo G - RAPSTAR

:ne: 20 NE Tyler, The Creator - Corso [*NEW PEAK*]

 

:up: 21 139 Tyler, The Creator - Lumberjack [*NEW PEAK*]

:ne: 22 NE Tyler, The Creator - Lemonhead (feat. 42 Dugg) [*NEW PEAK*]

:down: 23 13 Joel Corry, Raye & David Guetta - BED

:down: 24 17 Mimi Webb - Good Without

:ne: 25 NE Tyler, The Creator - Hot Wind Blows (feat. Lil Wayne) [*NEW PEAK*]

:down: 26 14 Olivia Rodrigo - drivers license

:ne: 27 NE Tyler, The Creator - Juggernaut (feat. Lil Uzi Vert & Pharrell Williams) [*NEW PEAK*]

:ne: 28 NE Doja Cat - Ain't S**t [*NEW PEAK*]

:down: 29 21 Justin Bieber - Peaches (feat. Daniel Caesar & Giveon)

:ne: 30 NE Tyler, The Creator - Massa [*NEW PEAK*]

 

:down: 31 18 Olivia Rodrigo - favorite crime

:down: 32 19 Mimi Webb - Dumb Love

:ne: 33 NE Tyler, The Creator - Sweet / I Thought You Wanted To Dance (feat. Brent Faiyaz & Fana Hues) [*NEW PEAK*]

:down: 34 25 Calvin Harris - By Your Side (feat. Tom Grennan)

:down: 35 20 Olivia Rodrigo - happier

:down: 36 29 Joel Corry - Head & Heart (feat. MNEK)

:ne: 37 NE Tyler, The Creator - Runitup (feat. Teezo Touchdown) [*NEW PEAK*]

:down: 38 27 Glass Animals - Heat Waves

:down: 39 31 Tom Zanetti - Didn't Know

:down: 40 22 Olivia Rodrigo - brutal

 

:down: 41 26 WILLOW - t r a n s p a r e n t s o u l (feat. Travis Barker)

:ne: 46 NE Headie One - Pound Signs [*NEW PEAK*]

:ne: 49 NE Aitch - Learning Curve [*NEW PEAK*]

:ne: 53 NE Fredo - Talk of the Town [*NEW PEAK*]

:down: 56 37 Little Mix - Confetti (feat. Saweetie)

:down: 58 38 Anne-Marie & Niall Horan - Our Song

:down: 65 47 Becky Hill & David Guetta - Remember

:down: 69 50 Nathan Dawe - Way Too Long (feat. Anne-Marie & MoStack)

:down: 70 48 Trinidad Cardona - Dinero

:down: 72 43 Maneskin - ZITTI E BUONI

:down: 74 49 Tion Wayne - Wow

:down: 79 53 BTS - Butter

:down: 82 56 Bella Poarch - Build a Bitch

:down: 93 61 Vegedream - Ramenez la coupe à la maison

:down: 94 68 Tones and I - Fly Away

:down: 95 55 Lorde - Solar Power

:down: 97 63 Billie Eilish - Lost Cause

 

:down: 101 78 Marshmello - Leave Before You Love Me (with Jonas Brothers)

:down: 102 98 Megan Thee Stallion - Thot S**t

:down: 103 70 Coldplay - Higher Power

:down: 106 74 Roddy Ricch - Late At Night

:down: 108 72 Bo Burnham - Welcome to the Internet

:down: 110 75 Noizu - Summer 91 (Looking Back)

:down: 111 82 Bo Burnham - All Eyes On Me

:down: 113 76 Surf Curse - Freaks

:ne: 128 NE Mist - Rollin' (feat. Burna Boy) [*NEW PEAK*]

:down: 143 93 Mabel - Let Them Know

:down: 147 128 Jonasu - Black Magic

:down: 154 125 Maroon 5 - Beautiful Mistakes (feat. Megan Thee Stallion)

:ne: 186 NE Chase Atlantic - Ohmami [*NEW PEAK*]

:down: 200 171 OneRepublic - Run

  • Author

Apple Music Top 200 Chart Update (26-27/06)

 

:right: 01 01 Olivia Rodrigo - good 4 u

:right: 02 02 Ed Sheeran - Bad Habits

:up: 03 04 Galantis, David Guetta & Little Mix - Heartbreak Anthem

:down: 04 03 Doja Cat - Kiss Me More (feat. SZA)

:up: 05 06 The Weeknd & Ariana Grande - Save Your Tears (Remix)

:down: 06 05 Calvin Harris - By Your Side (feat. Tom Grennan)

:right: 07 07 KSI - Holiday

:up: 08 12 Becky Hill & David Guetta - Remember

:down: 09 08 Måneskin - I WANNA BE YOUR SLAVE

:up: 10 11 Tion Wayne X Russ Millions - Body (Remix) [feat. ArrDee, E1 (3x3), ZT (3x3), Bugzy Malone, Buni, Fivio Foreign & Darkoo]

 

:down: 11 10 Olivia Rodrigo - deja vu

:down: 12 09 ArrDee - Oliver Twist

:right: 13 13 Lil Nas X - MONTERO (Call Me By Your Name)

:up: 14 16 Ella Henderson & Tom Grennan - Let’s Go Home Together

:up: 15 18 Joel Corry, RAYE & David Guetta - BED

:up: 16 21 Anne-Marie & Niall Horan - Our Song

:down: 17 14 Mimi Webb - Good Without

:up: 18 19 Little Mix - Confetti (feat. Saweetie)

:down: 19 17 Måneskin - Beggin

:up: 20 25 Justin Bieber - Peaches (feat. Daniel Caesar & GIVĒON)

 

:down: 21 15 Mimi Webb - Dumb Love

:right: 22 22 PS1 - Life Goes On (feat. Alex Hosking)

:up: 23 24 Tom Zanetti - Didn't Know

:down: 24 20 Olivia Rodrigo - drivers license

:up: 25 31 Mabel - Let Them Know

:down: 26 23 Olivia Rodrigo - traitor

:up: 27 28 Doja Cat & The Weeknd - You Right

:up: 28 30 Dua Lipa - Levitating (feat. DaBaby)

:right: 29 29 Polo G - RAPSTAR

:down: 30 27 Riton & Nightcrawlers - Friday (feat. Mufasa & Hypeman) [Dopamine Re-Edit]

 

:up: 31 39 Navos - Believe Me

:down: 32 26 Tyler, The Creator - WUSYANAME

:down: 33 32 Tion Wayne - Wow

:up: 34 35 Aitch - Learning Curve

:up: 35 43 Jonasu - Black Magic

:up: 36 47 Coldplay - Higher Power

:up: 37 48 Jonas Blue & LÉON - Hear Me Say

:down: 38 36 The Weeknd - Blinding Lights

:down: 39 34 Doja Cat - Ain't Shit

:up: 40 45 Tom Grennan - Little Bit of Love

 

:up: 41 50 Regard, Troye Sivan & Tate McRae - You

:up: 44 54 Noizu - Summer 91 (Looking Back)

:up: 47 58 Headie One - Pound Signs

:up: 51 61 James Arthur - September

:up: 52 68 Fat Joe, DJ Khaled & Amorphous - Sunshine (The Light)

:up: 54 60 Fredo - Talk of the Town

:up: 57 71 MIST - Rollin' (feat. Burna Boy)

:up: 63 76 Nathan Dawe x Anne-Marie x MoStack - Way Too Long

:up: 64 65 Roddy Ricch - Late At Night

:up: 70 77 Griff - One Foot In Front Of The Other

:up: 71 96 Riton x Bad Boy Chiller Crew - Come With Me

:up: 74 90 Mentis - Excuses (feat. Kate Wild)

:up: 76 92 Wizkid - Essence (feat. Tems)

:up: 82 87 RAYE - Call On Me

:up: 83 86 WILLOW - t r a n s p a r e n t s o u l (feat. Travis Barker)

:down: 87 82 M1llionz - Bando Spot

:up: 94 113 Marshmello & Jonas Brothers - Leave Before You Love Me

:up: 96 104 Tones And I - Fly Away

 

:up: 101 114 Lorde - Solar Power

:up: 103 117 Ofenbach - Wasted Love (feat. Lagique)

:up: 105 124 Bissett - Every Single Time

:up: 108 122 Bella Poarch - Build a Bitch

:up: 112 118 Trinidad Cardona - Dinero

:right: 126 126 Morrisson - House & Garage (feat. Aitch)

:up: 129 155 Rain Radio & DJ Craig Gorman - Talk About

:down: 137 135 Megan Thee Stallion - Thot Shit

:down: 138 97 BTS - Butter

:down: 146 145 Billie Eilish - Lost Cause

:up: 149 167 Gorgon City & Hayley May - Never Let Me Down

:down: 167 160 Vegedream - Ramenez la coupe à la maison

:down: 172 146 Migos - Having Our Way (feat. Drake)

:down: 181 156 Skrapz - Be Right Back

:up: 192 194 P!nk - All I Know So Far

:up: 195 227 Sigrid - Mirror

There’s less than 200 streams between ‘I WANNA BE YOUR SLAVE’ and ‘Beggin’ today :mellow: the switch over is going to happen here too now isn’t it

 

Edit: they’ve already switched over on Amazon

Interestingly Shape of You climbed to #97 form #100 yesterday. Wonder if that could be on course for a re-entry this week.
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