July 30, 20222 yr Yikes. I mean, I never thought she would have a lasting successful solo career but didn't think it would end this quickly. Good luck to her with what she chooses to do - I don't see solo stardom for her I'm afraid. I think she'll look back at all of this and slightly kick herself.
July 30, 20222 yr Steps are one of the biggest pop groups of the last 25 years and are still a major tour force, they are in a total different league than Jesy will ever be :lol: They aren't now though and you completely missed my point. Steps are a niche band on a niche label/deal. Jessy could get the same I'm sure but does she want to be a niche artist. Does she wants to do the random festivals Steps do, have no or low key collabs, cheap songs or covers to fill up albums. That is the level she would be looking at now unless she can magic up big support or a big hit from somewhere.
July 30, 20222 yr I knew the likelihood of the album ever surfacing was pretty much nil, but I thought we'd at least get a second single before being dropped.
July 30, 20222 yr knowing Polydor (home of Raye and Mabel) sure she's been dropped but maybe better that way
July 30, 20222 yr Polydor would've wanted her to record dance features with David Guetta or Jax Jones I assume.
July 30, 20222 yr They aren't now though and you completely missed my point. Steps are a niche band on a niche label/deal. Jessy could get the same I'm sure but does she want to be a niche artist. Does she wants to do the random festivals Steps do, have no or low key collabs, cheap songs or covers to fill up albums. That is the level she would be looking at now unless she can magic up big support or a big hit from somewhere. Steps is still an odd comparison since they're a legacy act - they're not shifting a lot of copies outside their fanbase, but they actually *have* a fanbase to begin with. It makes it a lot easier to estimate costs and profits. Again, Jesy's situation is more like Amelle Sugababes and there's a reason why she never ended up releasing more than a couple of non-charting singles solo. You can't really build a career on a few hardcore Little Mix fans - she needs to find a way to fund her solo career and without having established herself as a solo touring act that's going to be hard. How many would buy a ticket to see Jesy solo show at this point (no shade to Slayer)? Her bad PR in the last two years also means that she's not going to land big endorsement deals either. To put it quite simply: she needs hits to establish herself.
July 30, 20222 yr They aren't now though and you completely missed my point. Steps are a niche band on a niche label/deal. Jessy could get the same I'm sure but does she want to be a niche artist. Does she wants to do the random festivals Steps do, have no or low key collabs, cheap songs or covers to fill up albums. That is the level she would be looking at now unless she can magic up big support or a big hit from somewhere. When did BMG become a niche label? They have achieved local and global success with their artists. They are far from niche just incredibly good at what they do and tapping into the right artists. https://themusicnetwork.com/bmg-music-revenue-2020/amp/
July 30, 20222 yr I doubt it. She was the first Little Mix to go solo and I have no doubt she didn't have to self-fund to get a deal with Polydor. Everything with the Boyz release looked very professional and you don't get the collabs she did as a former girl group member without a proper record label. But her biggest issue will be funding - releasing music ain't cheap and even if she'd score a hit independently it would only cover up the margins. She's not established as a solo performer, so trying to make up losses via that route will be an uphill battle. There's a reason why a lot of former pop group members don't release anything solo beyond getting deal with major record labels. Melanie C earns nothing from making and releasing music, but at least she was able to release two solo albums on a major label and have some hits that enabled her touring to make up losses. Jesy doesn't have that advantage and no one really turns up for a "X from Pop Group X performing solo". Yeah, I didn't mean for Boyz, but all the studio time, trips to LA, the clothes, the makeovers, the collabs, will.i.am etc. since. Off the back of a single track that charted at #4 and dropped out of the chart after 5 weeks, and a huge PR disaster alongside? Nah, I think she was dipping into her £3 million severance buyout from Little Mix to continue the illusion. We know that Jade and Leigh did a lot of the negotiating around their contracts before, right? Which suggests that Jesy and Perrie didn't get so involved. My suspicion would be that Jesy would be the kind of person that could easily fall foul of one or more of: a bad contract that restricted her/her income more than she anticipated, living a lifestyle that burned through her money without thought for where more would come from, or bad investment decisions. This whole walking away from the record deal if she did choose to would be just another of those. A label would at least be able to give her another shot. She doesn't have the star power or the likeability to 'bounce back' herself, unless she radically changes direction, and even then she's already worn out a lot of the public's sympathy with her first documentary.
July 30, 20222 yr She's really in a sticky spot. Maybe a reality tv show about her life would reignite interest, if she could pitch it to say, Channel 5? I could see her having a career in reality tv going from one platform to the next, and maybe she could springboard back to music from that?
July 30, 20222 yr She’s really fallen from grace... I mean it was a given, her original fanbase like pop music not the type of music she wanted to produce. Couple that with creating a racism storm, then a horrendous live with Nicki... Also, Her Instagram likes and engagements on photo’s are shocking now! Some don’t even reach 30k likes :/ Ouch! I mean it’s Karma but I do feel a little sorry for her because I’m sure she thought she was going to make it big going solo (She talked about Winning a Brit award on her own etc...)
July 30, 20222 yr How humiliating. She spent the first half of 2021 endlessly teasing her debut and building it up to be a 'moment' then her single fell out of the charts in a month, she lost thousands of followers and industry goodwill, made the BBC News for her disastrous promo attempts, became a laughing stock with her Jingle Ball performance and then did nothing for the next 7 months before being dropped. Hope it was worth it Jesy.
July 30, 20222 yr Good luck to her with what she chooses to do - I don't see solo stardom for her I'm afraid. I think she'll look back at all of this and slightly kick herself. Yeah, I echo this. :(
July 30, 20222 yr Wow. Whether she was dropped or it was legitimately a mutual parting of ways - this happening after just one single is tragic for her. After months of working in the studio too... there apparently wasn't even one more song that Polydor felt was marketable in an attempt to make Jesy Nelson happen for them? Oop. I'm not sure I can see her flourishing as an independent artist... maybe she can prove herself that way, but I'd only believe it when I see it. Coming from Little Mix and the big budget Boyz though, I struggle to see her adapting to a small budget. I'd be incredibly surprised if another label takes her on after the disastrous PR she's experienced in the past year. Jesy may be a well known name and she evidently has talent, but her reputation is in tatters. Have to say I don't understand the Jesy and Steps comparison! :kink: If the insinuation is that Steps were a barrel scraping artist for BMG to have taken on, I don't see that perspective. Their 'Tears on the Dancefloor' album did very well (released independently!) and they're consistently booked and busy... whether it's arenas or regional festivals! They have an incredibly strong legacy, that's not small time and they're clearly a priority artist for BMG (and currently Sony). Jesy hasn't got that kudos!
July 31, 20222 yr The whole secrecy thing probably didn't help. We could have been getting teasers for 18 months thst would provide even some feedback. A live lounge cover of Jasmine Sullivan 10 years after she was on x factor. Anything. We got 2 years of the same pose in different wigs and outfits. Her socials look like they belong to a love island contestant. Get on a feature. I know she shouldn't have to but sometimes you just gotta do what the label says to get people listening and then switch to the music you want. Look at Pink and Rihanna.
July 31, 20222 yr Have to say I don't understand the Jesy and Steps comparison! :kink: If the insinuation is that Steps were a barrel scraping artist for BMG to have taken on, I don't see that perspective. Their 'Tears on the Dancefloor' album did very well (released independently!) and they're consistently booked and busy... whether it's arenas or regional festivals! They have an incredibly strong legacy, that's not small time and they're clearly a priority artist for BMG (and currently Sony). Jesy hasn't got that kudos! BMG has pretty much focused on taking on legacy acts that they know will shift physical formats on albums. They're not focusing on expanding the Steps fanbase, but selling to the one they have to earn maximum profit. It's a scheme that works well for BMG and Steps. Jesy, quite simply, doesn't have a fanbase. She's a "current" act that needs hits in order to sell. And in order to have hits she needs a label that's willing to pour money into making that happen. It's an odd comparison to say the least. We'll see what happens, but again, look at former girl group members that tried to go at it without major labels and how much success they had - Vanessa White from The Saturdays, Nadine Coyle from Girls Aloud, Mutya Sugababes endless collabs since her major label debut etc. Jesy might get a single out and maybe a digital EP without a major label. But then again, did she even leave Polydor with most of the material she's recorded? I'd assume that the record label might have funded the more expensive collabs at least. There's a reason why most group members fade away if a major record label doesn't fund their ventures - going from having everything funded and sorted to basically having to treat making music as a side project and a loss isn't fun. And a couple of million in the bank isn't going to last forever if you waste that money on trying to make something that's not going to happen happen. Edited July 31, 20222 yr by tommie
July 31, 20222 yr Jesy is not a Mel C, Una Healy or Nadine Coyle. She isn’t a musician and doesn’t care about songwriting or producing. She isn’t the type of ‘artist’ to release independent EP’s and tour tiny venues. She’s only interested in the music industry because someone else is funding everything and giving her access to writers and producers and she wants to be a ‘star’. She has no interest in hustling away independently writing songs that won’t even make the top 200.
July 31, 20222 yr Jesy is not a Mel C, Una Healy or Nadine Coyle. She isn’t a musician and doesn’t care about songwriting or producing. She isn’t the type of ‘artist’ to release independent EP’s and tour tiny venues. She’s only interested in the music industry because someone else is funding everything and giving her access to writers and producers and she wants to be a ‘star’. She has no interest in hustling away independently writing songs that won’t even make the top 200. I'm genuinely not trying to argue but she has been posting about writing her new music and how she's so inspired writing again. She's also been producing some songs too, so I can't agree with what you're saying. However, you probably didn’t know this so it’s under stable if you haven’t been following her Instagram. Edited July 31, 20222 yr by Slayer
July 31, 20222 yr Polydor would've wanted her to record dance features with David Guetta or Jax Jones I assume. Yeah I agree, Jax Jones said in an interview that he asked Jesy to collab but she said not at the moment as she wanted to stick to R&B. So i'm definitely thinking the label wanted her to go pop and she straight up said no. I agree with most of the comments, she should have just jumped on features to build more of a fanbase from the Gp and then release the music she wants. Edited July 31, 20222 yr by Slayer
July 31, 20222 yr Jesy is not a Mel C, Una Healy or Nadine Coyle. She isn’t a musician and doesn’t care about songwriting or producing. She isn’t the type of ‘artist’ to release independent EP’s and tour tiny venues. She’s only interested in the music industry because someone else is funding everything and giving her access to writers and producers and she wants to be a ‘star’. She has no interest in hustling away independently writing songs that won’t even make the top 200. Ding, ding, ding we have a winner. Which is why I compared her situation to Steps. From here on out it will be cheap stuff with zero artistry, which is the Steps motto now. It will be songs others refused or scraps. It will be cheap videos, keeping costs to a minimum and recouping money through festivals and 47 format releases. That is if she takes a small deal with another label but I struggle to see her doing that and I cant see her hustling like Steps do either. Obviously she could go it alone like Mel C but I don't see her pouring money into her music career like Mel C does for the sheer joy of making music and being an artist with a direction. Her future looks pretty bleak right now as a recording artist.
