Posted August 30, 20222 yr They're currently #1 in Billboard Global chart and Global (excluding US) charts. They've just performed at MTV VMAs and even won an award there. The pre-orders for their new album are impressive. Not hating on Blackpink cos I think they're super talented as well. And I don't want to pitch an artiste against another. However, it's unfortunate that Little Mix didn't make as much stamp internationally, and yet they ticked all the boxes. Was it really just the label? Or was it just one of those things, eh?
August 30, 20222 yr Oh, please. It's certainly NOT because of their management / label. Let's not forget that their management and label were the ones that propelled One Direction to global stardom.
August 30, 20222 yr Oh, please. It's certainly NOT because of their management / label. Let's not forget that their management and label were the ones that propelled One Direction to global stardom. Their label and management definitely could have done more and the girls themselves said pretty much that. They said there were label issues in the US cos the lable there was conflicted between them and Fifth Harmony, for instance. And that when they started to get some success, the management told them they needed to get back to the UK. Same with the tour cancelation, etc. So yeah, clearly they wanted it, but they werent properly backed up back then.
August 31, 20222 yr Oh, please. It's certainly NOT because of their management / label. Let's not forget that their management and label were the ones that propelled One Direction to global stardom. It literally is though. One Direction were a boy band, much easier to market/manage - boy bands have historically been more popular than girl groups, therefore it was easier to push them and have them take off whereas Little Mix, or any other girl group at that time, would've needed more of a push - and despite having a solid start, their label just preferred to put no effort into pushing One Direction, rather than some effort into Little Mix. Fifth Harmony were also gaining momentum in the US, and as they were a US-based group (One of the hardest markets to crack) it was easier to put more focus into them than Little Mix (Even though Little Mix had the better talent/music) Blackpink is similar, because they are now present in America, it's why they're getting the attention (Although their actual longevity/impact is non-existent) and the KPOP industry, especially their own management, isn't short of a budget.
August 31, 20222 yr It literally is though. One Direction were a boy band, much easier to market/manage - boy bands have historically been more popular than girl groups, therefore it was easier to push them and have them take off whereas Little Mix, or any other girl group at that time, would've needed more of a push - and despite having a solid start, their label just preferred to put no effort into pushing One Direction, rather than some effort into Little Mix. Fifth Harmony were also gaining momentum in the US, and as they were a US-based group (One of the hardest markets to crack) it was easier to put more focus into them than Little Mix (Even though Little Mix had the better talent/music) Blackpink is similar, because they are now present in America, it's why they're getting the attention (Although their actual longevity/impact is non-existent) and the KPOP industry, especially their own management, isn't short of a budget. What exactly did you expect their label to do? They did come over to the USA for promotion. The American audience just didn't connect with their music. Success is never guaranteed. Edited August 31, 20222 yr by Voodoo
August 31, 20222 yr i really don't think BlackPink measure up? Like I think arguably more people know Little Mix's music - like I don't think many could name a BlackPink song (I only know the one because Selena Gomez is on it). They just seem biggger because of social media.
August 31, 20222 yr ...more people in the UK maybe? This is such an anglocentric view to take. Just because you don't know their music I think their numbers speak for themselves around the world. Consistently breaking records globally is no easy feat so you not knowing their songs because you're English is not really a reliable stance to claim they're don't "measure up".
August 31, 20222 yr I wouldn't worry too much, he claimed the other day that nobody in Australia has ever been interested in Kylie because he didn't hear a song of hers in a bar.
August 31, 20222 yr well LM aren't spice girls but maybe spice girls sans Gerita so they're spice girls circa Hollier Solution: they should've made Geri a full time member of the group and they would've had success in the US
September 1, 20222 yr What exactly did you expect their label to do? They did come over to the USA for promotion. The American audience just didn't connect with their music. Success is never guaranteed. Because their label didn't really put effort in. They didn't really take any metrics into account. For instance, when Shout Out to My Ex was beginning to take off on radio, they pulled it for Touch, which didn't do anything. It also wasn't promoted on any big US/worldwide playlists. Just because they came over to the US for promotion it doesn't mean their label/management put effort in. They were also meant to support 1D on their tour in 2014(?) but their label pulled them from it. Edited September 1, 20222 yr by jsweetxe
September 1, 20222 yr Their label did nothing to help them in the US. Yes they went over there, but if the label isn't getting you on talk shows, doing awards shows, getting you played on relevant radio stations etc then you have no chance.
September 1, 20222 yr Still really baffles me that their label didn't capitalise the moment their instant grats from Salute were flying into the top 10 on iTunes... like... why would you not strike??
September 1, 20222 yr Little Mix never had the image that US likes in girl groups. They were goofy girls with broad accents that didn't try to be sexy in their music videos, but also didn't directly aim their music at children apart from every now and then.
September 2, 20222 yr I think a lot of it was the lack of faith from the label. Successful girl groups are a dime a dozen and you can bet nobody at Syco wanted a girl group to win. It's very much an xfactor thing to sack something off if there isn't immediate results and that's exactly what happened in the U.S They got a high debut with their album but not a hit single so the label just decided they weren't going to be a success rather than seeing the album results and pushing it. Never mind the fact that Little Mix are only the second winner in xfactors history to release more than one album with Simon and Co. To say it's not the label is absurd. Every time they built some momentum they were pulled off the map. They got have absolutely taken advantage of the comparisons to Fifth Harmony and got some press over there. Edited September 2, 20222 yr by Muzkik85
September 3, 20222 yr I think a lot of it was the lack of faith from the label. Successful girl groups are a dime a dozen and you can bet nobody at Syco wanted a girl group to win. It's very much an xfactor thing to sack something off if there isn't immediate results and that's exactly what happened in the U.S They got a high debut with their album but not a hit single so the label just decided they weren't going to be a success rather than seeing the album results and pushing it. Never mind the fact that Little Mix are only the second winner in xfactors history to release more than one album with Simon and Co. To say it's not the label is absurd. Every time they built some momentum they were pulled off the map. They got have absolutely taken advantage of the comparisons to Fifth Harmony and got some press over there. Surely this can't be true? - Shayne Ward - Leona Lewis - James Arthur (albeit he went back) - Alexandra Burke - Fifth Harmony (USA version) They all released 1 or more album with Syco didn't they? Then quite a few non winners did too on top of that.
September 3, 20222 yr Their US team simply didn't see it for them and put in minimal effort. Let's not forget the Billboard Magazine journalist who tried to score them a big feature, only to be shot down and offered a phone interview.
September 4, 20222 yr Their US team simply didn't see it for them and put in minimal effort. Let's not forget the Billboard Magazine journalist who tried to score them a big feature, only to be shot down and offered a phone interview. So weird why not take all the advantage you can get?
September 4, 20222 yr They were barely profitable by their 2nd era in the UK, it isn't surprising that any label didn't want to pour money or effort into them in the US. By the time they hit it big in the UK it was album number 4 and the horse had bolted then for the US. How many UK acts get a big push in the states on their 4th album? If it hasn't happened by then then it isn't going to any way. Edited September 4, 20222 yr by sammy01
