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The Lottery Winners having only 135 streaming sales as of Wednesday seems shockingly low for a current act with enough of a fanbase to get a #1 album - The Reytons and The Lathums were both basically in the same situation relying on multiformatting / a strong regional fanbase but they still got 758 and 1,047 first week streaming sales respectively, even Courteeners got 419 the week they re-entered at #1 with their ancient album. Looks like The Lottery Winners' album will have the lowest streaming sales for a #1 album since at least Paul Heaton/Jacqui Abbott (who did 236, not sure The Lottery Winners will even beat that at this rate).
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The Lottery Winners having only 135 streaming sales as of Wednesday seems shockingly low for a current act with enough of a fanbase to get a #1 album - The Reytons and The Lathums were both basically in the same situation relying on multiformatting / a strong regional fanbase but they still got 758 and 1,047 first week streaming sales respectively, even Courteeners got 419 the week they re-entered at #1 with their ancient album. Looks like The Lottery Winners' album will have the lowest streaming sales for a #1 album since at least Paul Heaton/Jacqui Abbott (who did 236, not sure The Lottery Winners will even beat that at this rate).

 

That's what I find so odd about this too. And it's not like they are an older act where most there fans will be people that don't have streaming subscriptions. They are a relatively recent band, and I'd expect that there fans use streaming apps.

 

There social media presence is also comparatively small compared to the competition so I'm wondering how, even with their strong local fanbase, they were able to mobilise people to buy 16k+ copies of their album.

Edited by platinum

While they’re a fairly recent band (although they have been going for 10+ years now with very limited success), from what I’ve seen of their crowd gigs/social media fans, they generally have a bit more of an older audience than the likes of The Reytons & The Lathums.

 

“Radio 2 indie”, if you will. Especially with their choices of collabs.

That's what I find so odd about this too. And it's not like they are an older act where most there fans will be people that don't have streaming subscriptions. They are a relatively recent band, and I'd expect that there fans use streaming apps.

 

There social media presence is also comparatively small compared to the competition so I'm wondering how, even with their strong local fanbase, they were able to mobilise people to buy 16k+ copies of their album.

Yes, they're really spoiling their fans over there.

I find it refreshing The Lottery Winners actively encourage their fans to BUY their music instead of listening to it for nothing. A No 1 album based on pure sales is a welcome result. The album is amazing too!
I'm not shocked at the lack of streaming, most of the sales have come from the loyal fans buying 20+ copies. Honestly the way they've guilt tripped their supporters to buy the album the whole week has been so vile.
Lots of fans buy multiple copies of their favourite artists' albums, it's no different for an act like Steps for example. Do you have any evidence that fans have bought 20+ copies though?
I'm not shocked at the lack of streaming, most of the sales have come from the loyal fans buying 20+ copies. Honestly the way they've guilt tripped their supporters to buy the album the whole week has been so vile.

 

Guilt tripped? They’ve opened a pop up shop, been there meeting fans for days, priced formats at an affordable price (£5), put some effort into the format variations to create value, tapped into their local hometown market who wants to see locals do well and are happy to part with money to see them achieve that, they’ve also done album launch shows, personally signed copies via Banquet etc.,

 

Week after week artists do the same and mobilize their fanbase through exactly the same means The Lottery Winners have - the fact that people like Michael Buble, Lewis Capaldi etc., are and have done album shows at Banquet to boost sales then why the hell should a tiny indie band not do the same?

 

The fact is they could release as many formats as they like and ‘guilt trip’ on social media (not that I’ve seen that tbh?!) but at the end of the day you still need a willing fanbase that is happy to multi buy and part with money.

 

 

Yeah I agree that there is nothing wrong with it. What it doesn't do though is reflect what the most listened/consumed album is.

 

This is also the problem with putting together streams and album sales. Streams show what people are listening to whereas sales is more about new buyers/listeners.

 

Pease people correct me if I'm wrong here

Edited by platinum

Yeah I agree that there is nothing wrong with it. What it doesn't do though is reflect what the most listened/consumed album is.

 

This is also the problem with putting together streams and album sales. Streams show what people are listening to whereas sales is more about new buyers/listeners.

 

Pease people correct me if I'm wrong here

 

That’s a whole debate in itself - people can stream for free so essentially just play a playlist and create sales whereas physicals people are parting with money and making a conscious decision to buy something.

 

The album charts while interesting are a mess with all the loop holes and multi formats seeing artists go 1-out in the charts and on the flip side artists essentially releasing Greatest Hits playlists and clogging up the charts (Fleetwood Mac, Elton John etc.,) or tagging on endless hits on streaming to albums to boost ‘sales’ and weeks in the charts (Mabel, Becky Hill, Ella Henderson)…

Wait wait it's refreshing to get a number 1 album based on pure sales but not a single :huh: :huh:

 

I never said that. I have no problem with either single or album getting to No 1 on pure sales

Yeah I agree that there is nothing wrong with it. What it doesn't do though is reflect what the most listened/consumed album is.

 

This is also the problem with putting together streams and album sales. Streams show what people are listening to whereas sales is more about new buyers/listeners.

 

Pease people correct me if I'm wrong here

 

The charts for the vast majority of their lifetime was never about most listened to was about sales and in my opinion made for a more interesting, diverse chart. Also the majority of "albums" outside the top spots nowadays tend to be Greatest Hits based on people streaming individual tracks from the artists but rarely consuming the album. If it wasn't for these new albums you'd have the same Greatest Hits by Weeknd, Abba, Eminem etc clogging up the top end of the chart week after week.

Edited by Smint

I'm not shocked at the lack of streaming, most of the sales have come from the loyal fans buying 20+ copies. Honestly the way they've guilt tripped their supporters to buy the album the whole week has been so vile.

 

You honestly think people would be “guilt tripped” into buying something??? That makes no sense. If they are fans they will buy it anyway.

You honestly think people would be “guilt tripped” into buying something??? That makes no sense. If they are fans they will buy it anyway.

 

You don't?

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