November 25, 201114 yr That makes no sense. 1. By definition, dropping from the top 10 implies a decrease *anyway*. 2. The Now 80 version of the track has been climbing, and presumably taking sales from the main one. 1. Not really. At least 9 times out of 10 when a song drops out of the top 10 it's because a new release or a song that has just been performed somewhere is climbing really fast. It's quite rare for a song to 'decrease itself out' of the top 10. 2. That may be a factor, but songs almost always decrease a lot after dropping out of the top 10. IIRC I Gotta Feeling experienced a similarly quick decrease and that was after an even longer period in the top 10 than MLJ. If Coldplay are on X Factor as rumored, they will defiantly stay Top 10 over Christmas, although I think they will anyway as MX would be on many people Christmas list for sure. I just wish they would hurry up and announce the next single Princess Of China was confirmed as the 3rd single a while ago (and it was pretty obvious from the moment we knew there was a Rihanna collab anyway). They just haven't started the single campaign yet for some reason. It should have started a few weeks ago to fully capitalise on Christmas sales :( -x- Avicii ahead of Kelly Rowland now :cheer: #4 is pretty good, same peak as Collide for now. I hope it can climb in the coming weeks as airplay increases and maybe even reach a new peak. Edited November 25, 201114 yr by Bré
November 25, 201114 yr 1. Not really. At least 9 times out of 10 when a song drops out of the top 10 it's because a new release or a song that has just been performed somewhere is climbing really fast. It's quite rare for a song to 'decrease itself out' of the top 10. 2. That may be a factor, but songs almost always decrease a lot after dropping out of the top 10. IIRC I Gotta Feeling experienced a similarly quick decrease and that was after an even longer period in the top 10 than MLJ. But the 'top 10 effect' simply doesn't show up in the sales curve - see this graph on my website http://www.vidcapper.pwp.blueyonder.co.uk/...sSalesTop40.gif In theory there should be a significant drop between #10 & #11, but it simply isn't there.
November 25, 201114 yr But the 'top 10 effect' simply doesn't show up in the sales curve - see this graph on my website http://www.vidcapper.pwp.blueyonder.co.uk/...sSalesTop40.gif In theory there should be a significant drop between #10 & #11, but it simply isn't there. We're talking about iTunes though, not the official chart.
November 25, 201114 yr We're talking about iTunes though, not the official chart. But given iTunes makes up such a high proportion of the singles market, if the effect was really significant, it shouldn't get 'washed out' by the remaining 1/3rd of the sales outlets...
November 25, 201114 yr But given iTunes makes up such a high proportion of the singles market, if the effect was really significant, it shouldn't get 'washed out' by the remaining 1/3rd of the sales outlets... Are we really discussing the top 10 effect ? It has been proved on many occasions. Top 10 on itunes = extra exposure = extra sales. We have new examples every week, with songs climbing faster when they get into the top 10 on itunes. What else can be said ?
November 25, 201114 yr But given iTunes makes up such a high proportion of the singles market, if the effect was really significant, it shouldn't get 'washed out' by the remaining 1/3rd of the sales outlets... Well it clearly must be. There's a big gap between 10 and 11 on iTunes most of the time - even if the 'top 10 effect' doesn't seem to show up on the official chart, it most definitely does exist on iTunes and that's what I was talking about. The fact of the matter is songs decrease rapidly when they fall out of the iTunes top 10 and increase rapidly when they enter it and this applies, as far as I can tell, to almost all songs no matter how far into their chart run it is.
November 25, 201114 yr Oh My God. The top 10 effect clearly exists, new or old - if a song shows up top 10 on the front page of Itunes, it would be natural that more people would see it and therefore purchase it (not saying that's the reason, but it comes into play) and also did you see how quick Avicii rose once it climbed to number 10? Rihanna will probably be number 1 again, thats five midweek number 1s she's held off :o Olly should actually be a lot less front loaded this time though
November 25, 201114 yr But given iTunes makes up such a high proportion of the singles market, if the effect was really significant, it shouldn't get 'washed out' by the remaining 1/3rd of the sales outlets... But there may be several different combinations of tracks that show the top 10 effect during any chart week. The same two tracks are very unlikely to be showing the effect all week, therefore it won't show up in the real chart.
November 25, 201114 yr Princess Of China was confirmed as the 3rd single a while ago (and it was pretty obvious from the moment we knew there was a Rihanna collab anyway). They just haven't started the single campaign yet for some reason. It should have started a few weeks ago to fully capitalise on Christmas sales :( Perhaps it's been delayed because Paradise is still hanging on?
November 25, 201114 yr Perhaps it's been delayed because Paradise is still hanging on? That would be an incredibly stupid explanation if it is right. It's far better to strike while the iron is hot than to wait until no one cares about them again.
November 25, 201114 yr But the 'top 10 effect' simply doesn't show up in the sales curve - see this graph on my website http://www.vidcapper.pwp.blueyonder.co.uk/...sSalesTop40.gif In theory there should be a significant drop between #10 & #11, but it simply isn't there. Good Lord just HOW MANY TIMES do you need it explaining to you? The last time you started a top 10 effect thread LMFAO's Sexy And I Know It well and truly proved that it did exist very quickly. The song it knocked out of the iTunes top 10 (which within 48 hours had fell to the bottom of the top 20) was Pixie Lott's All About Tonight. In the chart that Sunday LMFAO charted at #7 and Pixie charted at #14. Why would their be a significant sales gap between 10 & 11 on the official chart? It's just not related at all!
November 25, 201114 yr PRECISELY. Vidcapper's point would only be valid if the #10 and #11 only ever switched places on a Sunday and then never climbed or fell respectively throughout the entirety of the rest of the week.
November 25, 201114 yr 1. Not really. At least 9 times out of 10 when a song drops out of the top 10 it's because a new release or a song that has just been performed somewhere is climbing really fast. It's quite rare for a song to 'decrease itself out' of the top 10. 2. That may be a factor, but songs almost always decrease a lot after dropping out of the top 10. IIRC I Gotta Feeling experienced a similarly quick decrease and that was after an even longer period in the top 10 than MLJ. Princess Of China was confirmed as the 3rd single a while ago (and it was pretty obvious from the moment we knew there was a Rihanna collab anyway). They just haven't started the single campaign yet for some reason. It should have started a few weeks ago to fully capitalise on Christmas sales :( -x- Avicii ahead of Kelly Rowland now :cheer: #4 is pretty good, same peak as Collide for now. I hope it can climb in the coming weeks as airplay increases and maybe even reach a new peak. According to Wikipedia (not the greatest source I know!) 'Charlie Brown' has been released for air-play in Europe, so is looking likely to be the next single. Although I like Princess Of China, releasing a more rock orientated song may be the right move...plus Rihanna is already all over the airwaves with We Found Love, her Drake collaboration and her next single 'You Da One' is now starting to get airplay...a 4th song on the air/TV with her on could be overkill.
November 25, 201114 yr I neither see the reason behind the top10 effect nor the very effect itself. The only reason could be the minor promo from viewing the song at the bottom of your itunes top10 when not expanded. But how much of a reason is that for anyone to buy a song? Songs are accelerating back and forth all the time, not only when they get in or out of the top10. Before dropping out of the t10, songs usually already fall faster than what they did during the last few hours (thats what falling means). The trend is continued and that's why the fall even faster during the next few hours unless if there is a good reason not to. A reason you see a 'freefall' could be that the sales gap between lower entries in the chart is smaller than this of the top ones rather than the effect of the songs just dropping out of the top10. The only way to prove a such theory (of the top10 effect) would actually be a real time itunes chart.
November 25, 201114 yr There's more than enough evidence to suggest that for whatever reason, there is a top 10 effect. When Vidcapper last asked the question and started a thread, it wasn't long before LMFAO's 'Sexy And I Know It' shot up to #11 and then stuck there for 4 days, the gap between 11 & 10 was no where near as big as the gap they'd made up in the previous 24 hours or so. For almost four days it was stuck at 11 with Pixie Lott at #10 for the entire time. When they finally overtook, within 2 days LMFAO had climbed up to #2 and Pixie had dropped all the way down to 17, plummeting past songs that it had previously been comfortably ahead of, happened with Lego House too. It's not coincidence because it always happens with songs that naturally rise.
November 25, 201114 yr I neither see the reason behind the top10 effect nor the very effect itself. The only reason could be the minor promo from viewing the song at the bottom of your itunes top10 when not expanded. But how much of a reason is that for anyone to buy a song? Songs are accelerating back and forth all the time, not only when they get in or out of the top10. Before dropping out of the t10, songs usually already fall faster than what they did during the last few hours (thats what falling means). The trend is continued and that's why the fall even faster during the next few hours unless if there is a good reason not to. A reason you see a 'freefall' could be that the sales gap between lower entries in the chart is smaller than this of the top ones rather than the effect of the songs just dropping out of the top10. The only way to prove a such theory (of the top10 effect) would actually be a real time itunes chart. This 'minor promo' is the exact reason it exists and it very definitely does exist.
November 25, 201114 yr 5th week surely?? Yeah it should be 5th week, they forgot Rihanna had 3 weeks previously at #1 to Prof. Green. Actually I don't know how they came up with 3 weeks in the first place. It will be 6th week this coming Sunday, if Rihanna topples OllyDon't they mean 3rd consecutive week? As opposed to 3 total weeks?
November 25, 201114 yr I neither see the reason behind the top10 effect nor the very effect itself. The only reason could be the minor promo from viewing the song at the bottom of your itunes top10 when not expanded. But how much of a reason is that for anyone to buy a song? Songs are accelerating back and forth all the time, not only when they get in or out of the top10. Before dropping out of the t10, songs usually already fall faster than what they did during the last few hours (thats what falling means). The trend is continued and that's why the fall even faster during the next few hours unless if there is a good reason not to. A reason you see a 'freefall' could be that the sales gap between lower entries in the chart is smaller than this of the top ones rather than the effect of the songs just dropping out of the top10. The only way to prove a such theory (of the top10 effect) would actually be a real time itunes chart. The itunes top 10 is posted in a lot of websites, Capital FM website is an example, they ONLY post the actual top 10 on itunes with an iTunes link to buy the songs, and then, if you're interested enough, you can see the whole top 40. Edited November 25, 201114 yr by Carlos V
November 25, 201114 yr Don't they mean 3rd consecutive week? As opposed to 3 total weeks? But last week was her second consecutive week :P No matter what way you look at it they completely f***ed that 'stat' up.
November 25, 201114 yr Princess Of China was confirmed as the 3rd single a while ago (and it was pretty obvious from the moment we knew there was a Rihanna collab anyway). They just haven't started the single campaign yet for some reason. It should have started a few weeks ago to fully capitalise on Christmas sales :( According to the Radio Times Coldplay are on Graham Norton on 9 December when they will "perform their single Charlie Brown".
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