Her best lead since “We Are Never...”!

 

So glad this is a complete change of direction from the Reputation era

A cute bop

I really like this! Great comeback for her and much better than anything off Reputation easily!

omg she's really pulling out all the stops with this era! so good!

 

kinda swallowing my pride as an ARMY bc she's gonna be sending bts back to flopdom with the record that she'll obviously get but whatever. this music video is a burst of light after Reputation served the darkness.

That video!!! It’s so extra but in a good way - a couple of the videos post-LWYMMD last era quickly became style over substance so the amount of effort here was appreciated. So camp, it was like watching a Glee performance or something in places (even down to Brendon having Blaine-esque hair!) - also... cats :wub: as for the song, I’m not entirely sure about the lyrics in the middle 8 (like there’s me in awesome and spelling is fun... dammit Taylor stop denting some of your songs with cringe moments like these) but that’s not too much of an issue because you kind of get swept up in the general cheesy feel of the whole package anyway, a cute return from Taylor and it’s sure to be stuck in my head all day! I actually was a fan of the ‘reputation’ era but this felt refreshing all the same, definitely more of the ‘1989’ sound to be found here. Brendon was a perfect choice of feature also, he really helped sell it. Lastly, I have to fight the urge to burst into Foo Fighters - ‘The Pretender’ when the “one of these things is not like the other” lyric comes around :kink:

Radio 1 has 2 TBC tracks on their A List this week so Taylor’s got to be one of them surely

 

Heart also playing it after 8am today

It was promising up until the chorus, which is very American radio juvenile. The Spelling is fun bit...really?

 

I never really like her leads though.

The entire package is a course correct after the reaction of the last album, which isn’t surprising. But it’s just so basic and juvenile. The production on the chorus is especially dated — she’s capable of so much more than this.

 

So, of course it will be massive.

The payola is massive and will make sure it’s massive in the first week or two. Who knows after that.

 

It sounds like an attempt at Roar but comes off like Pink covering Next To Me. It REALLY sounds like Next to Me.

FFS I FELL ASLEEP LIKE HALF AN HOUR BEFORE WITH MY CHARGER WRAPPED AROUND ME 😂😂😭😭

 

Anyway on first listen I LOVE 💗

^agree, bit disappointing, she's capable of better

Few listens in and this incredible. It’s going to be huge I feel!

I'm actually fuming that I fell asleep just before 5am 😭

 

I also love the video <3

#1 on us ITunes chart with a 50% lead already *.*

 

#2 behind whatever that is on UK iTunes Chart

 

Spotify covers on hot hits uk and today's top hits and track 1 on each ❤️

15.5M views on YouTube already!! I didn't think she'd break BTS' record but maybe she'll have a chance 😮

It was promising up until the chorus, which is very American radio juvenile. The Spelling is fun bit...really?

 

The entire package is a course correct after the reaction of the last album, which isn’t surprising. But it’s just so basic and juvenile. The production on the chorus is especially dated — she’s capable of so much more than this.

 

So, of course it will be massive.

 

Nothing much to add to this really. I don’t hate it... but it’s just there, cute but wholly inessential. It’s a regression.

 

Emeli Sandé found suing over that chorus!

This is gonna be on repeat all day, this is the kinda fun uptempo pop bop I needed rn 💗

SPELLING IS FUN!

 

I'm very quickly getting addicted to this, it's exactly the sort of vibe she needed to bring with a new single. So much fun and effortlessly catchy :wub:

It's nice enough, I guess. But it doesn't feel like something that really grabs you.

 

Shake It Off & Look What You Made Me Do made the world sit-up and notice, for better or worse, but Me! is fading from my memory as soon as I'm doing listening to it. If it is an *event* it's an event because Taylor is the biggest pop star in the world, not because the song provokes any real discussion as was the case with her last few lead singles. I guess there's an argument somewhere that it shouldn't necessarily need too but I've become accustomed to that being the case whenever Taylor starts a new era.

 

She's become very good at setting a tone for her era's with the first single. Shake It Off introduced us to Pop!Taylor, who was evolving and evaluating her own image within the industry and started a somewhat meta approach to her own style which we saw analyzed and turned to 11 with Blank Space. Look What You Made Me Do cultivated an image of angry, revenge driven Taylor that offered further deconstruction of her good girl image throughout the Reputation era. I liked that the era ended on Delicate, which seemed to strike the balance between old and new Taylor.

 

The most I can say about this one is....it's nice, and I don't hate it. I might even grow to quite like it. But it feels very pedestrian. I could see Camila Cabello or Bebe Rexha producing this and it going utterly ignored because they're not big names. But if it's setting a precedent for this new era, then I guess we're going to be getting a lot of nice if uninspiring and slightly insipid pop music? Not the worst thing in the world, but it feels like a bit of a downgrade to me. I may also be one of like...4 people in the world who doesn't like Brandon Urie all that much which obviously isn't helping the case.

 

I do like the music video though, and I love the imagery of the snake at the beggining turning into a hoard of butterflies. Very clever.

Omg when I saw the snake I was gonna snap but tf it turned into butterflies 😂😂