I'm... genuinely surprised, particularly given how well the 'fake' JLS song did! They really did pick the wrong week to release (albeit without knowing it beforehand)

I don't think it would have made that much difference if they'd picked a different week? They might have just sneaked into the top 40 on Monday's mids but still would have missed it by Friday.

Edited September 8, 20213 yr by Mangø

I was waiting to vote until I saw what the midweeks were on this. About what I expected for a first week. I think it's obvious even with this week being as busy as it was (ABBA, Little Mix, Drake) that by definition, they are viewed as a "heritage act", much as I loathe that term, so realistically it wouldn't be like the old days where they released and went straight in at number one after a solid six weeks or sometimes two months of build up and promo because of how things work now.

 

That said, it's not even been out for a week and there's no video or other promo apart from the NTAs tomorrow yet, so there's nothing to say it could still move into the top 40 in the coming weeks. Radio 2 and the Global stations have all played it and they've done interviews on Capital and Heart which would suggest they'll playlist it. It is a good song though, classically what you would expect from them and it's an earworm as well.

#71 in the end so it didn't even outpeak the fake JLS song whoops. I said they should have done a drill song lol!

Oop at them not outpeaking Not-JLS and Time.

 

 

After being away as long as they were, the problem with making a big comeback is you only get one shot.

After being away as long as they were, the problem with making a big comeback is you only get one shot.

I see what you did there. ;)

 

Disappointing result for JLS. I do think the return of ABBA took away a lot of publicity that would have gone into their return, but I didn’t see any big promo pushes happening. Unless you are global icons, you can’t do a comeback without the promo to show people you are back.