Yap bad numbers for him WW, only 30M WW numbers which are still flittered which means it will be lower, only 6M more than 1 song by Adele first day and he has... 14.

Yap bad numbers for him WW, only 30M WW numbers which are still flittered which means it will be lower, only 6M more than 1 song by Adele first day and he has... 14.

 

That’s even lower than his collaboration album which is unexpected.

Well Adele deffo has the number 1 next week, really shocked by his streams

Extremely shocked by Ed’s numbers tbh. I suspect he did much better in the UK than anywhere else though, so let’s wait to see the official numbers.

Ed has #2, #3, & #4 and 11 of the top 20, lowest #30.

Joel corry all ways struggle Spotify when new one come out

Worse still, D-Block Europe are #27.

Ewan McVicar manages to climb despite 12 new entries above.

'Shivers' jumps to 636k which is a new daily peak by a significant margin (a 65% jump from yesterday, pretty much the same increase as 'I Don't Care' got on the day 'No.6 Collaborations Project' dropped although less than the post-album increases for 'Shape Of You' and 'Beautiful People'). Still a little over 80k behind Adele.

 

Beyond that these are certainly lower numbers than I was expecting, but then that was the case for the debuts of both of the singles as well to be fair and they both ended up holding up really well and peaking a while after release, not that I expect the album tracks to do the same but they might still hold up better than most album bombs do (especially as this album seems to be getting more positive reception than his last couple).

I think it just continues the pattern of his "low" debuts. The album might even increase in streams later on, who knows.

 

But it won't come even close to streaming records that's for sure.

It’s hard to know with a jump like that because ‘Shivers’ has been out for a while!

Globally, = did 17 million less than No 6. Perhaps people just aren't interested right away. Maybe No 6 killed his momentum?

Edited October 30, 20213 yr by Sour Candy

On the global chart, one of the album tracks debuted below both Shape of You and Perfect

Amazing Adele still ruling Spotify and Apple Music and YouTube

Combined Spotify Chart with OCC rules (ACR, 3 track rule) applied (blue = ACR, gold = new release)

 

01 716,193 Adele - Easy On Me

02 635,644 Ed Sheeran - Shivers

03 539,655 Ed Sheeran - Bad Habits [68% increase, so this is set to return to SCR]

04 448,687 Ed Sheeran - Overpass Graffiti

05 420,434 Elton John & Dua Lipa - Cold Heart

06 347,457 CKay - love nwantiti (ah ah ah)

07 310,980 Glass Animals - Heat Waves

08 282,772 Central Cee - Obsessed With You

09 243,466 Lil Nas X - THATS WHAT I WANT

10 235,660 Doja Cat - Woman

 

11 221,778 THE ANXIETY, WILLOW & Tyler Cole - Meet Me At Our Spot

12 217,694 Joel Corry & Jax Jones feat. Charli XCX & Saweetie - OUT OUT

13 206,470 Becky Hill & Topic - My Heart Goes (La Di Da)

14 190,203 D-Block Europe - No Competition

15 182,778 Coldplay & BTS - My Universe

16 179,763 Drake feat. Lil Baby - Girls Want Girls

17 177,210 Swedish House Mafia & The Weeknd - Moth To A Flame

18 175,761 The Kid LAROI & Justin Bieber - STAY

19 158,737 Ewan McVicar - Tell Me Something Good

20 154,405 Sleepy Hallow - 2055

 

21 144,757 Digga D - Red Light Green Light

22 140,824 Lil Nas X & Jack Harlow - INDUSTRY BABY

23 136,921 Drake feat. Travis Scott - Fair Trade

24 135,487 Shouse - Love Tonight

25 134,788 ARZ - Alone With You

26 128,885 Joel Corry feat. Mabel - I Wish

27 123,493 NEIKED, Mae Muller & Polo G - Better Days

28 121,264 Oliver Tree - Life Goes On

29 118,459 Clean Bandit & Topic feat. Wes Nelson - Drive

30 116,382 Anne-Marie & Little Mix - Kiss My (Uh Oh)

 

31 115,710 Drake feat. Future & Young Thug - Way 2 Sexy

32 115,548 Meduza feat. Hozier - Tell It To My Heart

33 115,439 The Weeknd - Take My Breath

34 114,188 Olivia Rodrigo - good 4 u

35 110,967 SwitchOTR feat. A1 x J1 - Coming for You

36 110,237 Billie Eilish - Happier Than Ever

37 108,967 LISA - MONEY

38 106,829 Mimi Webb - 24/5

39 102,286 Justin Bieber - Ghost

40 99,729 Sam Fender - Seventeen Going Under

Globally, = did 17 million less than No 6. Perhaps people just aren't interested right away. Maybe No 6 killed his momentum?

 

There just wasn’t any hype for this album. I think if this was his first new music since Divide then it would be a different story.

Pretty good opening day figures for =, all the songs Top 20 on Apple and Top 30 on Spotify after their first 24 hours. Overpass Graffiti I imagine will climb over the next few weeks the same way that Bad Habits and Shivers did, the rest of the album will probably have a fairly gentle fall over the course of a week or 2.

Smaller numbers than I was expecting for Ed

UK numbers are ok of course, but globally it did 18m less than Chromatica for example, which wasn't gigantic itself. So yea, pretty awful considering his streaming history.

Edited October 30, 20213 yr by Sour Candy

I think it's probably been clear for a while that Divide was Ed's commercial peak and imperial phase. His numbers since have been more 'extremely impressive' than astronomical. You can't knock 15 weeks in a row at No.1 after all!

 

But numbers wise he's never going to come near Divide again - the market has massively contracted anyway and he will also inevitably see smaller returns as his fanbase gets older and new artists that are more relevant to the TikTok generation emerge for his crown.

 

No.6 may well have killed his momentum a little, although it's impossible to know, but it still spawned three No.1 hits and isn't far off triple platinum I believe - anyone else would kill for those numbers, especially with a collaborations album, but sure for Ed it paled in comparison to his earlier achievements. Afterglow further suggested his peak was over - not a particularly commercial track and who else could take a song like that to No.2, but in 2017 it probably would have been a big No.1 regardless.

 

He's still huge, the numbers and domination are still impressive, and the album will have a strong opening sale and good longevity, probably selling over a million by this time next year, but he's no longer quite as untouchable a force as four years ago.

Love the surge in interest for this since it made the Top 40 officially

 

40 99,729 Sam Fender - Seventeen Going Under