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Think I've caught all the old threads now - please let me know if you find anything that should be moved into here!
It's the stylisation of her song titles this era too - only the first word begins with a capital letter (e.g. "Von dutch")
So why the rebranding recently from "XCX" to "xcx" is this notable in any way?

 

Yeah, exactly what Joesph said above :D

 

For me, it further displays her dedication for this album campaign, I admire how bold she has been while promoting it (another example of this would be changing the album covers of her previous albums into the style of 'BRAT' :wub:).

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