Guilty i really like aswell and its my fave for far by a fair bit.

Number 3 in the mids and now chance of going higher by the looks of it, i just hope he can somehow stay top 3 now but i think it might be unlikely.

Not a bad start but think it’ll fall. Hopefully it’ll stay top 5 or at worse top 10.

Number 3 is good. After a string of number one albums it'd be nice if he had another one, but it's a different climate.

After 7 consecutive top 2 albums id like to see him keep his streak of all albums going top 3 but i think it may not happen this time unless he pulls a few things out of the bag during the week.

I know the climate has changed but usually artists like Olly have strong opening weeks especially with multi format but the sales are disappointing as much as i hate to say it.

The sales are about what I expected (I can't remember what his last album opened with, but this has surely had about the same impact as that?)

Marry Me opened with 20,156 sales exactly three years ago.

Looks like this will struggle to reach that amount. In the chart update it had sold 7,296.

Which is a shame, as I think this is the better album.

I get the sense that this era isn't landing outside of his core fanbase, so I'm not too surprised that the position/sales are on a bit of a decline (granted, it has been a few years since he last released, so maybe this was inevitable). I've seen a handful of popular TikToks that are taking the mick out of his new music... and I know that doesn't speak for everyone, but that's not the best sort of attention to be getting!

16 minutes ago, -Jay- said:

I get the sense that this era isn't landing outside of his core fanbase, so I'm not too surprised that the position/sales are on a bit of a decline (granted, it has been a few years since he last released, so maybe this was inevitable). I've seen a handful of popular TikToks that are taking the mick out of his new music... and I know that doesn't speak for everyone, but that's not the best sort of attention to be getting!

Yeah, my feed has been filled with videos making fun of it - particularly the one with the line about Tesco.

12 minutes ago, -Jay- said:

I get the sense that this era isn't landing outside of his core fanbase

To be fair, did the last one either?

I remember the song about being drunk getting a few headlines for how bad it was, but aside from that I'm pretty sure it was a complete tumbleweed.

He's in his 40s now so I don't expect him to be seen as "cool" in the way he was when he was riding on the wave of success from 2010 to 2014.

They say "all publicity is good publicity" though if people are just ripping into his material I'm not sure how much that would be helping.

Interview on BBC Breakfast yesterday:

Having had the album on all weekend, it's miles better than Marry Me for me. He's spoken about this as being the album he wanted to make after he came off The X Factor and I think that's evident in the sonic reference points - ska, Madness, The Streets etc.

The fact he's not touring this album (at the moment, it's just the Kentish Town Forum show next month and nothing else - as of yet - beyond that) would suggest that this is not something geared towards a wider audience than his previous albums and more of a passion project for want of a better expression.

TikTok can go in the trash where it belongs.