December 29, 20205 yr Top 20 full of Xmas songs? Who on earth is still streaming Xmas songs even after Xmas?
December 29, 20205 yr Author Top 20 full of Xmas songs? Who on earth is still streaming Xmas songs even after Xmas? You realise this includes Christmas Day, right?
December 29, 20205 yr You realise this includes Christmas Day, right? Yes but I wasn’t expecting the top 20 to be filled with Xmas songs when you’ve also had the gift card effect and Xmas songs dying out
December 29, 20205 yr I really don't think the gift card effect is a thing anymore, surely not to any significant extent
December 29, 20205 yr Author Yes but I wasn’t expecting the top 20 to be filled with Xmas songs when you’ve also had the gift card effect and Xmas songs dying out Christmas songs dying out doesn't matter loads when Christmas Day was absolutely gigantic, and the gift card effect is almost non-existent at this point.
December 29, 20205 yr Will Thursday streams give the Xmas songs a big end of the week boost? They'll be barely doing anything but the average over the week will bump them up a lot if that's how Thursday is calculated. I guess the 'normal' songs have four days worth of streams to add at this point, as Spotify data won't be in for yesterday yet, so hopefully it will be a lot less of a whitewash by Friday. It definitely looks like Mariah's to lose though, would love to know the gap between her and Wham!, if they had published that and it was just a handful of copies I expect there'd be a mini campaign generated to get them there.
December 29, 20205 yr Kylie and Dua Lipa coming for a Real Groove on Thursday. Could go top 10 on download singles chart depending on what time it is released etc. Fingers crossed it gets put on some streaming playlists
December 29, 20205 yr Will Thursday streams give the Xmas songs a big end of the week boost? They'll be barely doing anything but the average over the week will bump them up a lot if that's how Thursday is calculated. I guess the 'normal' songs have four days worth of streams to add at this point, as Spotify data won't be in for yesterday yet, so hopefully it will be a lot less of a whitewash by Friday. It definitely looks like Mariah's to lose though, would love to know the gap between her and Wham!, if they had published that and it was just a handful of copies I expect there'd be a mini campaign generated to get them there. The algorithm should be clever enough to give the Christmas songs virtually zero for Thursday. I can see Little Mix and Ed making the Top 5 and quite a lot of other “normal” songs being dotted through the final Top 20. It’s true that a simple download campaign would probably be enough to get Wham! there, artificial as that would be. Seems unlikely that it will happen in this sleepy week though.
December 29, 20205 yr LadBaby down to #64. I said last week I thought it could go 1-OUT. I still think it will.
December 29, 20205 yr Kylie and Dua Lipa coming for a Real Groove on Thursday. Could go top 10 on download singles chart depending on what time it is released etc. Fingers crossed it gets put on some streaming playlists Kylie's team better push for #1 on New Music Friday!
December 29, 20205 yr Kylie's team better push for #1 on New Music Friday! I'm just Hoping it's true and not a fake rumour Am 50/50 at the moment as to the likelihood it's real
December 29, 20205 yr Will Thursday streams give the Xmas songs a big end of the week boost? They'll be barely doing anything but the average over the week will bump them up a lot if that's how Thursday is calculated. I guess the 'normal' songs have four days worth of streams to add at this point, as Spotify data won't be in for yesterday yet, so hopefully it will be a lot less of a whitewash by Friday. It definitely looks like Mariah's to lose though, would love to know the gap between her and Wham!, if they had published that and it was just a handful of copies I expect there'd be a mini campaign generated to get them there. Luckily it's not the average, but it's estimated based on algorithms that make predictions based on all existing Spotify data (machine learning).
December 29, 20205 yr Kylie's team better push for #1 on New Music Friday! Remixes don't usually get on NMF do they? (I hope it does though)
December 29, 20205 yr Remixes don't usually get on NMF do they? (I hope it does though) They have definitely had new remixes/featured versions on NMF in the past though it is by no means common to see. A Dua feature sounds big enough to make the UK one in what I imagine will be another sleepy week.
December 29, 20205 yr Top 20 full of Xmas songs? Who on earth is still streaming Xmas songs even after Xmas? ;)
December 29, 20205 yr Yes but I wasn’t expecting the top 20 to be filled with Xmas songs when you’ve also had the gift card effect and Xmas songs dying out The gift card effect died off about 5+ years ago
December 29, 20205 yr Hadji still lives in a suspended reality where the Now! effect is still a thing as well. And where Christmas songs aren't Christmas songs if they haven't charted in the top 40 yet.
December 29, 20205 yr Speaking of effects, the TikTok impacted songs of 2020 were much stronger than 2019. Hopefully 2021 is even better! (looking positive so far with Mother Mother and The Neighbourhood). Anyone up for a TikTok-boosted top 40 hits rate?
December 29, 20205 yr They have definitely had new remixes/featured versions on NMF in the past though it is by no means common to see. A Dua feature sounds big enough to make the UK one in what I imagine will be another sleepy week. there's a new Bieber single I believe, which could easily be #1 on NMF
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